In mid-April, China’s most high-profile international film event, the Beijing International Film Festival, kicked off. As an important partner of the Beijing International Film Festival, Digest Liquor, a high-end soy sauce brand from the upper reaches of the Chishui River, is known for its mellow soy sauce aroma. With its quality charm and brand connotation of inheritance and innovation, we will deeply participate in this star-studded light and shadow feast and jointly witness the brilliant achievements of film art.
Summary ✖Beijing International Film Festival - Mutual learning between wine and movies, creating a new paradigm of communication in the new world of liquor
Beijing International Film Festival was founded in 2011 with the theme of "sharing resources and win-win future". "Unity of nature and man, beauty and beauty" With the value concept of "Sharing Together", it has formed a unique positioning and festival style of "masters, public, big market", and has now become one of the most internationally influential annual large-scale cultural events in Beijing. The Beijing International Film Festival is guided by the State Film Administration, hosted by China Central Radio and Television and the Beijing Municipal People's Government, and organized by the Beijing Film Bureau, Beijing Radio and Television Bureau, Beijing Radio and Television, Beijing Huairou District People's Government, and Beijing Enterprises Group Co., Ltd. , held in Beijing every April, including the "Tiantan Award" awards, opening ceremony, Beijing screening, Beijing planning and theme forum, Beijing market, film carnival, college student film festival, closing ceremony and award ceremony, and "Film+" nine major subjects Sections and corresponding activities.
The Beijing International Film Festival is a feast for filmmakers from all over the world. When friends come from far away, they should be treated with fine wine. The high-end soy sauce brand summary wine from the upper reaches of the Chishui River uses book-shaped vessels as the vessel and fine wine as the lining. The raw materials are made of high-quality red wine. The glutinous sorghum is produced in an old cellar with a history of nearly a hundred years in strict accordance with the 12987 traditional Daqu Maotai-flavor wine process. After being stored in pottery jars for more than three years and then blended, the wine is soft, delicate, round, smooth and mellow. Fresh and delicious, with a long aftertaste, it continues the mellow sauce flavor of Jinsha Liquor.
While inheriting the traditional Chinese liquor brewing art, Digest Liquor also actively resonates with the development of the times. It has joined forces with Xinhuanet to create the first in-depth interview column ip "Era Digest" in the liquor industry focusing on the new potential energy of the times, and seeks innovative development with leaders in various industries. Along the way, we will continue to disseminate the beautiful spiritual core and brand proposition of the Digest brand to the society, and contribute to the high-quality development of China's real economy; Digest will be the exclusive title sponsor of CCTV's "Dialogue" column, and will have beautiful linkages and in-depth dialogues with leading enterprises from all walks of life, further Build strong corporate core competitiveness, share beauty with society, and make the times more beautiful.
Abstract Wine is the wine that conveys Chinese craftsmanship culture, and it is also the most important wine. It deeply fits the artistic atmosphere of the cultural friendship of the Beijing International Film Festival, fully demonstrates the cultural and quality charm of Chinese liquor, and is deeply loved by the majority of filmmakers. of praise.
Summary ✖Beijing International Film Festival - three major events that fully demonstrate the charm of Chinese liquor brands
Summary The groundbreaking cross-border cooperation between Liquor and the Beijing International Film Festival is a perfect fusion of culture and art. As an explorer of the new world of liquor, Digest Wine has joined hands with the Beijing International Film Festival to tell the world the brand story and brewing art of Chinese liquor with the help of film, a global art form. Digest Wine assisted the film festival organizing committee in organizing multiple themed forums and other activities, inviting domestic and foreign filmmakers, artists and the general audience to taste Digest Wine and experience the unique charm of Chinese liquor.
Abstract red carpet, star-studded
This year's Beijing Film Festival held a grand red carpet ceremony. Many well-known domestic and foreign filmmakers, dressed in costumes, stepped on the red carpet of the special art installation of Abstract Wine to witness this dazzling moment of light and shadow feast. . The newly upgraded third-generation digest treasure edition will also make a grand debut, adding an exciting taste of wine to star-studded red carpet moments.
Art Appreciation, Accompanied by Fine Wines
In order to allow more filmmakers and audiences to experience the unique charm of Digest’s fine wines, Digest has named two major sessions: “Venture Investment Ceremony” and “Animation Unit Reception”, and invited bartenders to attend the guests. They made personalized wines, gathered together, drank abstracts, celebrated the selection of favorite works by investors looking for masterpieces, and also expressed their encouragement for new animation films that continue to innovate and challenge visual forms.
Cultural exchanges, meeting opponents in chess
Abstract Wine also assisted the "Filmmaker Chess and Cards Invitational Tournament" of the Beijing Film Festival. Old rivals are also old friends, and gaming is a matter of friendship. Switching cups and changing cups adds a touch of mellow wine aroma to the intense and exciting poker game, which is full of fun and complements each other.
Abstract✖Beijing International Film Festival - Light and shadow flow in the future, appreciate art together
AbstractThe cross-border cooperation between wine and Beijing International Film Festival is not only a communication model in the new world of liquor, but also a model for the integrated development of liquor culture and modern art. useful exploration. In the future, the two parties will continue to deepen cooperation, jointly explore more diversified cooperation models, and contribute more to the development of Chinese liquor and Chinese movies. Digest Liquor will also actively participate in various cultural and artistic activities, with the help of movies, music, art, etc. Diversified communication channels tell the story of Chinese liquor, showcase the cultural connotation and brewing art of Chinese liquor to the world, and explore more possibilities for high-quality brand communication in the new world of liquor.
