April 17, according to the "JD Blackboard" newspaper, at 6:18 pm on April 16, Liu Qiangdong, founder and chairman of the board of directors of JD Group, visited JD Supermarket and JD Home Appliances in the form of a "Purchasing and Sales Dong Ge AI Digital Man" The home furnishing purchasing and selling live broadcast room has launched its first live broadcast. In less than one hour, the number of viewers in the live broadcast room exceeded 20 million, and the cumulative transaction volume of the entire live broadcast exceeded 50 million yuan.
In the JD Supermarket purchasing and sales live broadcast room, within 40 minutes, the overall order volume of the live broadcast room exceeded 100,000, and created the highest number of viewers since the JD Supermarket purchasing and sales live broadcast room was launched. During the live broadcast, the "Purchasing and Marketing Dongge AI Digital Man" explained 13 products, and the overall order volume increased by an average of 8 times compared with the previous week. It is worth mentioning that the "Purchasing and Marketing Dongge AI Digital Man" also officially announced the "Ten Billion Agricultural Subsidy" project launched by Jingdong Supermarket during the first live broadcast. It plans to invest 10 billion yuan in subsidizing agricultural products in the next three years, thus Allowing consumers to enjoy high-quality agricultural specialties at the lowest prices on the entire network.
JD.com stated that in the future, “Purchasing and Marketing Dongge AI Digital People” will gradually join JD.com’s purchasing and marketing live broadcast rooms of various categories to bring more low-price goods and benefits to consumers.
Source: Jingdong Blackboard
