In less than one hour, the number of views in the live broadcast room exceeded 20 million, and the cumulative transaction volume of the entire live broadcast exceeded 50 million. At 6:18 pm on April 16, Mr. Liu Qiangdong, the founder and chairman of the board of directors of JD.com, parachuted into JD Supermarket and JD Home Appliances and Home Furnishings Procurement and Sales Live Broadcast Room in the form of "Purchasing and Marketing Dongge AI Digital Man" to start his first live broadcast. ! This live broadcast of "Purchasing and Marketing Dongge AI Digital Human" uses AI digital human self-developed by JD.com Yunyanxi. It is the first entrepreneur digital human live broadcast format in the industry and has attracted many netizens to watch.
In the live broadcast room, "Purchasing and Marketing Dong Ge AI Digital Man" talked and laughed freely, talking about his experience in sports and cooking, and also talked endlessly about the large-screen TV for live streaming and the healthy combination of three meals a day. Brother”’s professional and enthusiastic explanation has won praise from netizens.
was in the JD Supermarket purchasing and sales live broadcast room. Within 40 minutes, the overall order volume of the live broadcast room exceeded 100,000, and created the highest number of viewers since the JD Supermarket purchasing and sales live broadcast room was launched. During the live broadcast, the "Purchasing and Marketing Dongge AI Digital Man" explained 13 products, and the overall order volume increased by an average of 8 times compared with the previous week. It is worth mentioning that the "Purchasing and Marketing Dongge AI Digital Man" also officially announced the "Ten Billion Agricultural Subsidy" project launched by Jingdong Supermarket during the first live broadcast. It plans to invest 10 billion yuan in subsidizing agricultural products in the next three years, thus Allowing consumers to enjoy high-quality agricultural specialties at the lowest prices on the entire network.
In the home appliances and home furnishing purchasing and marketing live broadcast room, the "Purchasing and Marketing Dongge AI Digital Person" not only gave away many benefits such as European Cup final tickets, TVs, air conditioners, European Cup customized footballs, and 100,000 red envelopes, etc., making users in the live broadcast room shout " I hope Brother Dong will come to the live broadcast every day to give out benefits." He also introduced in detail a variety of "lightning new products" for home appliances to users watching the game at home.
, through the professional and enthusiastic explanation and sharing of "Purchasing and Marketing Dongge AI Digital Personnel", directly drove the sales of mini LED TVs to increase by 200% on a daily basis, and the single-day sales of air-conditioning products with comfort functions exceeded 10 times.
Source: Jingdong
