In 2024, the micro-short drama market has entered a golden age.
Hundreds of Flowers are included in the "micro-short drama"
Micro-short drama has not only become a new growth point for Douyin, WeChat, and Kuaishou, it is also known as a new strategy for "introducing new people" to long-form video platforms such as iQiyi, Youku, and Tencent. Mango TV has The wonderful performance of "traveling with micro-short dramas" has also successfully entered the micro-short drama industry.
micro-short dramas are attracting more and more big names in the film and television industry to join due to their small investment, short cycle, and high returns. Some established film and television companies, such as Huayi Brothers, Perfect World, Ningmeng Pictures, Jiaxing Media, Film and television organizations such as Tangde Film and Television and Dengfeng Culture have tested the waters. Radio and television media organizations such as ATV Asia Television and Mango TV have also launched a series of new policies to "compete" for the bonus of micro-short dramas!
This is not over yet...
Famous Hong Kong film directors Wang Jing and Stephen Chow; actor and director Gao Yalin, and TVB executive Eric Tsang have successively entered micro-short dramas.
The entry of professional film and television companies and well-known film and television people will bring more masterpieces to the micro-short drama industry. Promote the production of more diversified and refined themes, which will bring more surprises to the audience in the future.
The author believes that it is an opportunity and a challenge for traditional film and television companies to test the waters of mini-series. Traditional film and television companies "use dramas to create dramas", while micro-short dramas are characterized by "using the Internet to create dramas." Traditional film and television companies follow the regular distribution route of film and television dramas, focusing on content, large investments, big scenes, big stars , and micro-short dramas rely on the Internet, use the Internet as a channel as a carrier, and adopt a fast pace, strong online sense, and fragmented time consumption. Therefore, traditional film and television companies need to use Internet + film and television to do it, rather than in the traditional sense. distribution model.
"Kunpeng Project" ignites new opportunities for cooperation
html On April 11, ATV Asia Television and other organizations launched the Kunpeng Project. This plan aims to support film and television talents across Asia, develop and adapt ATV's classic IP, and produce excellent short dramas.Kunpeng plans to release the adaptation authorization of ATV Asia TV's 100 classic IPs, and will allocate 1 billion in funds every year to support the production of short drama content. At the same time, more resources will be invested in publicity and distribution to support the integrated development of classic Hong Kong drama IP and short dramas.
I believe that everyone is familiar with ATV. As a big figure in the Hong Kong film and television industry, he has created "The Hero Fearless", "I Have a Date with a Zombie", "The Great Heroes", "The Tenderness of the French Open", "I'm from Chaozhou" " and other high-quality classic Hong Kong dramas, and also cultivated a large number of film and television artists. These classic film and television content IPs not only have an audience base, but second-generation works will still have good traffic on the short drama platform.
Simply put, the content of the "Kunpeng Project" is that ATV will officially open up the adaptation rights of all IPs, and the scope of opening is not limited to film titles, characters, plots, etc. At the same time, each IP is not limited to one adaptation authorization. As long as the adaptation angle and creative ideas are novel, you can get support from ATV. In addition to opening up adaptation rights, 1 billion will be invested every year in the production and investment of short dramas adapted from ATV IP. Finally, ATV will invest in publicity and production support. With a mature director team, veteran directors, screenwriters and rich film and television production experience, ATV is as good as many first-line production teams in the mainland. In terms of
promotion and distribution, ATV not only has long-term operating experience and resources, but is also fully responsible for the distribution of works overseas, providing a new path for short plays to go overseas.
In the context of the revival of Hong Kong films and the rapid growth of the short drama industry in recent years, the entry of ATV has brought great imagination to the market.
Film and television organizations New works from big names in film and television are now available
In the past, traditional film and television companies "played the long game to catch the big fish", but later, well-known directors turned the tide with their masterpieces.
html On April 12, Douyin and Stephen Chow launched the first film "Golden Pig and Jade Leaf" to start shooting in Chengdu. It is expected to be launched on Douyin in May this year.
"Golden Pig and Jade Leaf" is a short drama that is inspirational, funny, and warm. It tells a heartwarming story of an ordinary person who relies on wisdom and courage to finally realize his dream when facing difficulties. This short drama is jointly produced by Stephen Chow and Chen Duye of Douyin Entertainment. It is produced by Yi Xiaoxing, directed by Ma Shi, and Xu Han is responsible for the script.The series stars Shi Yuanting and Xia Ruoyan, and comedians Tudou, Jiang Shimeng, Pai Xiaoxuan, Zhang Baiqiao, Xu Zhisheng, etc. will also join the cast. The release of this short play will give the "9527 Theater" a good start.
short drama production, Huayi Brothers is not willing to be alone.
reported on the same day that Huayi Brothers and China Literature Group have cooperated to produce a male channel short drama "Hongtian God", which will be filmed in Hengdian and Guizhou at the end of April. This short drama "Hong Tian Shen Zun" belongs to the theme of hot fantasy and passionate drama. The production company behind it is Huayi Brothers and the producer is Wang Zhonglei. This drama tells the story of the hero's counterattack in life and is worth looking forward to.
Some people say that micro-short dramas are not a dimension reduction of long-form dramas, but the editor believes that micro-short dramas are a new form born under new environments and rules. With the influx of traditional film and television industries and film and television people, micro-short dramas will make great strides in the professional dimension and accelerate their entry into the mainstream film and television market.
As the film and television industry, film and television people and short videos are more frequently linked, a revolution in micro-short dramas has slowly begun. But no matter what industry or industry people join, quality will become the consensus for the layout of micro-short dramas in the future.
Original text link: https://www.dianyingjie.com.cn/2024/0417/382362.shtml
