In 2023, the number of large-scale concerts and music festival performances with more than 5,000 people will reach 3,100, an increase of 97.23% compared with 2019, and the box office revenue will be 17.796 billion yuan, an increase of 348.98% compared with 2019. This is the information released in the "Strong Recovery and Co-Prosperity in Local Areas - Analysis of Market Trends and Characteristics of Large-scale Commercial Performances in 2023" jointly released by China Performance Industry Association and Lighthouse Professional Edition.
html On April 16, the 2024 China Performance Fair opened in Tianjin. At the opening forum, the China Performance Industry Association and Lighthouse Professional Edition jointly released "Strong Recovery and Co-Prosperity in Local Areas - Analysis of Market Trends and Characteristics of Large-scale Commercial Performances in 2023" (hereinafter referred to as "Big Performance Report"). At the same time, China Performance The industry association, Beacon Professional Edition and Poly Ticketing also released the "Return and Reshape-Consumption Observation on the Theater Performance Market in 2023" (hereinafter referred to as the "Theatre Performance Report"). The two reports conducted a comprehensive summary of the market size, user structure, and regional characteristics of large-scale music performances and theater performances in 2023.
China's offline performance market is booming.
The performance report shows that large-scale commercial performances will fully recover in 2023, and concerts and music festivals will grow explosively. In 2023, the number of large-scale concerts and music festivals with more than 5,000 people will reach 3,100. , a year-on-year increase of 97.23% in 2019, with box office revenue of 17.796 billion yuan, an increase of 348.98% compared with 2019; at the same time, the theater performance report pointed out that professional theater performances will also fully bloom in 2023, with 97,400 professional theater performances throughout the year, year-on-year An increase of 31.09% in 2019; box office revenue was 8.623 billion yuan, an increase of 14.21% compared with 2019.
Overall, China's offline performance market is developing vigorously, with abundant market supply, strong consumer demand, vigorous vitality in sinking cities, and continuous upgrading of audience experience. The entire market is moving towards high-quality development.
Benefiting from the gradual recovery of the market economy and the implementation of various favorable policies in the performance market, offline music performances will usher in explosive growth in 2023. The performance report shows that in 2023, there will be 3,100 large-scale concerts and music festival performances with more than 5,000 people, an increase of 97.23% year-on-year. The box office revenue is 17.796 billion yuan, an increase of 348.98% year-on-year. An increase of 239.17% in 2019.
Among them, the box office revenue of large-scale concerts with more than 5,000 people was 14.6 billion yuan, with a box office contribution rate of 29.7%. There are more than 2,400 performances throughout the year, with more than 20 million viewers. As for the
music festival, the box office, number of performances, and number of attendees have also increased exponentially. In 2023, the box office of large-scale music festivals will be nearly 3.2 billion, with a total number of more than 700 performances and nearly 7.9 million viewers. Compared with 2019, the box office of large-scale music festivals in 2023 will increase by 8.5 times, the number of events will increase by 6.2 times, and the number of performers watched will increase by 7.2 times.
In terms of individual scale, large-scale concerts with a single box office of more than 10 million accounted for 39%, an increase of 19% from 2019; large-scale music festivals with a box office of more than 5 million accounted for 20%, an increase of 11% from 2019. %.
Female audiences account for the majority of large-scale concerts and music festivals
From a geographical distribution point of view, large-scale concerts are held more evenly, while large-scale music festivals prefer coastal cities and sinking cities. The performance report shows that in 2023, 71 cities across the country held large-scale concerts. Among them, Shanghai firmly ranked first in the box office of large-scale concert cities, Chengdu became the largest ticket warehouse city in the central and western regions, and Xi'an saw the largest increase in the ranking of large-scale concerts. City. In terms of music festivals, the proportion of large-scale music festivals in third- and fourth-tier cities reached 23%, an increase of 11% compared with 2019. The box office of coastal cities such as Changzhou, Guangzhou, Tianjin, Nanjing, and Qingdao ranks among the top five in the country.
From the perspective of user composition, female audiences account for the majority of large-scale concerts and music festivals, accounting for 65% and 67% respectively. In terms of age, large-scale music performances are more popular with audiences aged 25 and above. The performance report shows that the audience of large-scale concerts aged 25 and above accounted for 63%, an increase of 6% year-on-year in 2019, and the audience of large-scale music festivals aged 25 and over accounted for 44%, an increase of 8% year-on-year.
Cross-city viewings of performances in 2023 have brought new traffic codes to the development of urban cultural tourism. The performance report shows that the proportion of cross-city viewings of large-scale concerts in 2023 will reach 68%, an increase of 7.4% year-on-year in 2019, reaching a record high.Compared with non-cross-city audiences, cross-city audiences also tend to travel in local and surrounding cities after watching performances, accounting for 26.8%. This shows that cross-city audiences are more willing to pay for high-quality performances and pursue a more extreme cultural and tourism consumption experience.
Professional theaters are in full bloom
Theater performances are in full bloom in 2023, with dramas, musicals, dance dramas, children's dramas, and immersive performances going hand in hand, showing a vigorous development trend.
Looking at the box office scale, the theater performance report shows that the box office revenue of professional theaters in 2023 is 8.623 billion yuan, an increase of 14.21% compared with 2019. Among them, the box office revenue of small theaters and new performing arts spaces (including small music live houses) was 4.803 billion yuan, a year-on-year increase of 463.13% in 2019.
From the perspective of regional distribution, the Yangtze River Delta, Beijing-Tianjin-Hebei, Sichuan and Chongqing regions, and the Pearl River Delta have always been popular areas for theater performances, with the number of projects accounting for more than 70% of the total, including performances in Zhejiang, Sichuan, Jiangsu, Guangdong and Shanghai The most, ranking among the top five in the country.
At the same time, the total box office of theater performances in the Yangtze River Delta continues to rise. Among them, the total box office volume in 2023 increased by 10% compared with 2019. Among the top five theater performances in the country, Jiangsu, Zhejiang, Shanghai, and Guangdong occupy four seats, with Beijing ranking fifth.
Looking at the segmented fields, among the main art types of theaters in 2023, folk art will have the highest box office, reaching 2.988 billion yuan, followed by dramas, concerts, and children's dramas, all of which also exceeded 2 billion yuan. In terms of the number of performances, folk arts have the most performances, followed by dramas and children's dramas.
Looking at the audience structure, theater performances are also dominated by female audiences, accounting for 67%. Among them, musicals and musicals have the highest number of female audiences, accounting for 79%. Male audiences prefer talk shows, accounting for 39% of ticket purchases.
Judging from the age distribution of the audience, 72% of theater performance audiences are between the ages of 18-34, and musicals have the highest proportion of audiences under 25 years old, reaching 40%, ranking first in each category. For children's dramas, parents mainly buy tickets to take care of their children, so there are more viewers aged 40-44, accounting for 26%.
Judging from the frequency of audience attendance, the proportion of high-frequency attendance (at least 2 performances per year) in musicals, dance dramas and immersive performances is gradually increasing.
Text/Beijing Youth Daily reporter Shoupenghuan
editor/Qiao Ying
