On April 15, the "chc Fan Movie" channel broadcast conference was held in Beijing. The "chc Movie Fans Movie" channel is under the guidance of the State Administration of Radio and Television, hosted by the Movie Satellite Channel Program Production Center and operated by Huacheng Film and Television Digital Program Co., Ltd. The channel focuses on the "movie fans" group and aims to Create a film broadcast platform that is in line with the current communication situation of television and new media and closer to the needs of the audience. It will be officially broadcast on May 1, 2024.
Putting Ceremony
The launch of the "chc fan movie" channel has attracted much attention from the society. Zhang Ling, editor-in-chief of the Film Satellite Channel Program Production Center, said in her speech that looking back on the past, the "chc HD Movie" channel was launched in 2006. As a full high-definition channel that specializes in broadcasting movies, it covers an audience of 200 million. "Nowadays, high-definition TV has become the norm, facing profound changes in the market environment and audience demand. The 'chc HD Movies' channel, which is loved by the audience, has been renamed and upgraded and will be presented to the audience with a new look as the 'chc Fan Movies' channel . "
" This move fully reflects the movie channel program center's emphasis on the audience group of "movie fans" and its resource advantages in high-definition film sources. We will pay more attention to the participation and interactivity of movie fans and audience, and the broadcast will be more relevant. Films that meet audience expectations. At the same time, the channel will continue to innovate and strive to create a new model of omni-media operation and multi-channel development to meet the personalized viewing expectations of audiences in the omni-media era. "Zhang Ling said that in the future, audiences will watch movies on the channel. You can see more movies with profound thoughts, exquisite art and excellent production.
As an important part of the "chc fan movie" channel broadcast conference, young actor Yi Yang Qianxi was hired as the image ambassador of the "chc fan movie" channel. He shared his feelings and growth process as a movie fan and actor, "I still remember the classic slogan of the movie channel, 'Turn on the TV and watch a movie.' When I was a child, my whole family would often sit together and discuss the plot and plot of the movie. Characters. Now I am lucky to be able to create movies with excellent filmmakers."
Yi Yang Qianxi
In Yi Yang Qianxi's view, the honor of "image ambassador" is not only a recognition of his career. , which made him feel the responsibility of spreading the culture of light and shadow and conveying the power of emotion. He hopes that the new channel will have more innovative measures in presenting rich film culture and meeting the personalized needs of audiences, so that movie fans can fully experience the fun of watching movies. It is reported that Yi Yang Qianxi will once again team up with movie channel host Lan Yu to shoot a promotional video for the "chc fan movie" channel.
In the interactive interview session, Wu Hao, deputy director of the editor-in-chief of the movie channel, and Liu Changjiang, general manager of Huacheng Company, took the stage to talk about the content setting, arrangement features, operation philosophy, and promotion ideas of the "chc fan movie" channel. Deputy Director Wu Hao said that the channel will gather masterpieces of Chinese and foreign films, present special themed arrangements in a fan-exclusive studio, and will establish a way for fans to participate in film selection and customization. It will also lead the audience to relive the uniqueness of classic works through the power of modern technology. Charm, rejuvenating classics. General Manager Liu Changjiang said that the "chc Fan Movies" channel will start from the perspective of movie fans and use the latest audio and video technology to achieve multi-screen interaction and comprehensively enhance the movie-watching experience. It also establishes a fan community, promotes the aggregation of film culture, and creates a unique spiritual home for movie fan culture for the audience. At the
site, 6 movie fans from all over the country, recruited and selected from more than 11 million CHC viewers, were invited to the stage to share their touching stories with movies and the CHC movie channel, fully embodying the "chc movie fans" "Movie" channel adheres to the purpose and goal of being user-centered and movie fans as the core. At the end of the press conference, the guests and image ambassadors jointly held the launch ceremony of the "chc fan movie channel launch".
