On April 12, Hangzhou police issued a police information report, saying that in February this year, the self-media account "thurman Cat Cup" (hereinafter referred to as "Cat Cup") posted a video of "picking up the lost homework book of primary school student Qin Lang in Paris, France". For spreading rumors online, the public security organs imposed administrative penalties on Internet celebrity blogger Xu Mouyi, editor-director Xue Mou, and the companies involved.
A reporter’s investigation found that Xu Mouyi’s accounts on multiple social platforms were abnormal and could not be followed normally. At the same time, the reporter's investigation found that many netizens questioned Xu Mouyi's apology video with multiple splicing and editing, and believed that her apology was "insincere."
1 minutes and 14 seconds of the apology video. The scene of the apology video was switched 13 times.
After the police report was issued, Xu Mouyi, the publisher of the video involved and an Internet celebrity with tens of millions of fans, "Cat Cup", released apology videos on multiple social platforms. But some netizens immediately pointed out that the apology video was suspected of being spliced and edited, and the apology was "not sincere."
upstream news reporters found that on the evening of the 12th, Xu Mouyi released apology videos on social platforms such as Douyin, Xiaohongshu, Weibo, Bilibili, and Kuaishou. The release times were 18:29 and 18:32 respectively. and 18:35, and the length of the apology video is 1 minute 12 seconds, 1 minute 14 seconds, 1 minute 09 seconds, 1 minute 13 seconds and 1 minute 15 seconds respectively. Some netizens expressed confusion about this, "The length of the apology videos on the five platforms is different, and they are most likely edited."
Xu Mouyi released an apology video. Video screenshot
The reporter took the apology video posted by "Mao Cup" on Xiaohongshu as an example and made a careful observation: the video lasted 1 minute and 14 seconds. In the video, she publicly apologized to everyone three times, and the camera switched at least 13 times. (2nd second, 16th second, 21st second, 24th second, 30th second, 34th second, 37th second, 40th second, 45th second, 49th second, 55th second, 61st second, 65 seconds), it may be spliced and edited after multiple shots.
Many netizens questioned this apology video, saying, "It's too insincere," "It's not even a single shot, the editing is very serious," and "Isn't this why I don't even want to memorize the lines?"
Media investigation: About 400,000 followers were lost in one day
After the police report was issued, upstream news reporters discovered that Xu Mouyi’s Douyin account, Bilibili account, and Weibo account are no longer accessible. The Douyin account turned on the anti-disturbance protection function and only allowed comments from mutual friends, while the Bilibili account closed the comment area.
It is worth noting that "Cat Cup" has not deleted the two fake videos on the social media account. On Douyin, these two videos can still be viewed normally. Among them, the video "You must be anxious if your winter vacation homework is gone" has 6.1 million likes and more than 390,000 comments. The video "Winter Vacation Homework Finale" has more than 1.9 million likes and 29,000 comments. After the police report was issued, a large number of netizens flooded the comment area of the video to express their dissatisfaction.
After the police notification was issued, Xu Mouyi's multiple social platform accounts began to lose followers. As of noon on the 13th, the number of followers dropped reached about 400,000.
Before the incident, Xu Mouyi was a major Internet celebrity with more than 19.1 million fans on Douyin. After the incident was reversed, a large number of netizens said that they had "turned from fans to fans". Upstream News reporters saw on the morning of the 13th that the number of fans of this account is still declining rapidly: at 9 a.m. it was about 18.851 million, at 11:30 it was 18.831 million, and at around 12:30 it was only 18.81 million. As of press time, there are only 18.781 million.
At station b, Xu Mouyi once had more than 4.8 million fans, but he is also losing fans. As of noon on the 13th, the number of fans dropped to 4.759 million. In Xiaohongshu, the account previously had more than 7.02 million followers, which had dropped to 6.998 million as of noon on the 13th. On the Kuaishou platform, there were more than 5.83 million fans last night. As of noon on the 13th, the number had dropped to 5.819 million.
controls 12 companies through equity investment
Xu Mouyi is 29 years old. Upstream news reporters found that she has not been running self-media for a long time, but she has been "successful" as soon as she started.
In April 2020, she released her first video work on Douyin under the online name "thurman cat cup". It received more than 100,000 likes, more than 4,400 comments, more than 1,800 favorites, and more than 2,100 reposts. In June 2021, she released her first video on station B under the same online name, with more than 100,000 likes and thousands of comments.
Xu Mouyi has accounts on multiple platforms, especially the Douyin platform with the most fans, with a maximum of more than 19 million, making him an out-and-out Internet celebrity. With the massive increase in fans on multiple platforms, Xu Mouyi's business landscape has gradually been structured. Upstream news reporters discovered that she is currently directly related to multiple companies and has control over a total of 12 companies through equity investments. On Taobao, her two companies each operate two stores.
Sky Eye Check shows that Xu Mouyi is directly related to 5 companies, 4 of which are in existence, including Guangzhou Herman Network Technology Co., Ltd., Thurman Network Technology (Guangzhou) Co., Ltd., and Guinea Pig Mi Niu (Shenzhen) Investment Development Co., Ltd. wait. Information from the Sky Eye Atlas shows that Xu Mouyi has actual control over 12 companies through direct or indirect shareholdings. It is worth mentioning that Guangzhou Thurman Network Technology Co., Ltd. has applied to register more than 10 "thurman cat cup" trademarks, most of which have been successfully registered. The international categories include buttons and zippers, kitchen sanitary ware, metal materials, etc.
On Taobao, "thurman", a store specializing in women's clothing and accessories, has a five-diamond rating and more than 120,000 fans, making it very popular. The operating company behind the store is Shenzhen Fengge Brand Planning Co., Ltd. Another "ometoo flagship store" on Tmall has a comprehensive experience rating of four and a half stars. The company behind the store is Guangzhou Fengbai Brand Planning Co., Ltd. Through equity penetration, it can be seen that the largest beneficial shareholder of the above two companies is Xu Mouyi.
Lawyer: Spreading rumors has a serious impact and faces public security penalties
13 On the 13th, many netizens discovered that Xu Mouyi’s multiple social platform accounts were still not blocked, but they could not be followed. According to CCTV News, multiple social platforms have banned the account of "Thurman Cat Cup" in stages. In response, many netizens felt that such a punishment was too light, and some even said that the entire network should be banned or banned completely. "Previously, a netizen pretended to be Qin Lang's uncle and disrupted public order, and was administratively punished by the Jiangsu Nantong police. Is the 'cat cup' still okay?"
In this regard, Fu Jian, director of Henan Zejin Law Firm, believes that any punishment must strictly abide by the legal basis. , the penalties imposed by administrative agencies and judicial agencies are carried out within the scope allowed by the law, and the law has certain procedures. Any handling must be combined with the specific case circumstances and the punishment intensity stipulated by the law. The principles of administrative penalties are stipulated in the Administrative Penalty Law, and the guidelines that must be followed when setting and implementing administrative penalties include: statutory principles, principles of fairness and openness, principles of combining punishment with education, etc. There are legal regulations first, and then specific implementation details are implemented. Qualitative punishment for behavior needs to be comprehensively considered based on the circumstances, the social impact caused, and whether there are exemptions.
Anyone who fabricates rumors and spreads them on the Internet, causing adverse effects, will face public security management penalties. The basis is: Article 25 of the "Public Security Administration Punishment Law" stipulates that anyone who spreads rumors, lies about dangers, epidemics, police situations, or deliberately disrupts public order by other methods shall be detained for not less than five days but not more than ten days, and may be concurrently fined 500 yuan. A fine of not more than RMB 500 shall be imposed; if the circumstances are relatively minor, he shall be detained for not more than five days or fined not more than RMB 500.
In addition, self-media platforms should ban the accounts of self-media who fabricate and spread online rumors. Article 12 of the "Notice on Strengthening the Management of "We-Media"" stipulates that website platforms should promptly discover and strictly deal with "self-media" violations. Any "self-media" that produces and publishes rumors, speculates on hot social events, or publishes and spreads illegal and harmful information in a matrix manner that has a negative impact will be shut down, included in the platform's blacklist account database, and reported to the cyberspace department.
Source: upstream news
