This year’s Tomb Sweeping Day schedule is the best in film history.
However, after the holidays, the mainland market seems to have fallen into a deserted state again. Whether the film market can pick up again before May Day probably depends on the performance of new films this week. Unfortunately, although there are 6 new films premiering this week, the pre-sales situation Not optimistic.
Hong Kong's high-scoring film failed miserably in the mainland, Bao Bell has brought a new comedy film.
Among the 6 new films this week, the ones that have attracted more attention are " Under the Day ", " Going Away " and "My Love from the Dog Star".
"Under the Day" is undoubtedly the biggest dark horse of Hong Kong films in 2023.
The movie is adapted from real events. Director Jian Junjin has not made many previous works, and the box office is not good. In 2016, he saw a shady report about a home for the disabled and was shocked, so he decided to film "Under the Day" Unfortunately, after finding five film companies in succession with different investments, Louis Koo finally funded the entire movie.
The final box office in Hong Kong exceeded HK$20 million, ranking third in the annual box office of Chinese-language films in the Hong Kong market in 2023.
However, there are not many realist movies in this sense that are box office hits in the mainland. Previous realist works such as "I'm Not the God of Medicine" were all dressed up as commercial films, while "Into the Dust" was purely because The popularity of the short video made it an unexpected hit at the box office.
"Under the Day" was extremely depressing, and Lin Baoyi's acting skills are legendary.
Although there are some commercial elements, compared to the Hong Kong market, the mainland release time is still half a year later. Fortunately, the 106-minute film has not been cut. As of 23:00 on April 8, the pre-sale box office of the film was only 1.23 million. Its final box office in mainland China was around 15 million.
"Away" is Bao Beier's fourth film this year.
As the comedian with the least popularity among the audience, Bao Beier has never lacked blockbuster resources. This year, he has starred in 3 movies: "Extreme Aid", " What's in the Zoo " and "The Villain", among which the box office performance is the best. "What's in the Zoo" just exceeded 100 million, and the worst "Extreme Aid" only had a box office of 72,000. "The Villain", which was released on Qingming Festival, grossed just over 20 million at the box office.
It can be seen that the audience is addicted to the remake, and they don't buy it at all because of the acting skills that rely on pretending to be stupid and stunned.
"Away" is a rare work by Bao Beier in recent years that wants to show off his acting skills. The movie tells the story of Bao Beier playing the role of Yu Liangsheng, a good-for-nothing young man who will alone to save his sister who was kidnapped by human traffickers. Unexpectedly, Yu Liangsheng not only has to face the human traffickers, but also There is also the villain behind the scenes.
Judging from the trailer, the movie has more suspense elements than comedy. The current pre-sale box office of the movie is only 4,905 yuan, which is probably very cold.
cost over 150 million, and the pre-sale box office sold only 350,000. What is the problem with Aaron Kwok ?
"My Love from the Dog Star" is undoubtedly the most disappointing of this week's new films.
Aaron Kwok, one of Hong Kong's four great kings, starred in the lead role, Lan Yingying, , Wang Dalu, Sun Yue, Fan Tiantian and other nearly 20 stars. According to online reports, the film production cost exceeded 150 million. It is obvious that these stars accounted for the majority of the salary. , and "My Love from the Dog" itself is a fantasy film with a lot of special effects, so the high cost is expected.
But the pre-sale results of the movie are really dismal.
As of 23:00 on April 8, the movie’s pre-sale box office sales were 350,000, of which 178,000 were sold in first-day pre-sales, and first-day previews accounted for 12.5%. All data are not outstanding. According to this trend, movie predictions Whether the final box office can exceed 25 million is a big question.
Why? What’s wrong with the star-studded “My Love from Dog Star”? The story of the
movie is actually very simple. Aaron Kwok plays Jiang Siwang, an ordinary worker who moves bricks in a sugar factory. He raises his daughter Jiang Lu alone. In an accident, Jiang Siwang turns into a puppy and still has the memories of before. Can't speak.
Jiang Swan was worried that no one would take care of his young daughter, so he went to look for her at home, only to find that the timeline seemed to have changed during the time when he turned into a puppy. His daughter had grown up and become a creative artist. She is a singer, but the lack of her father's company has made her daughter's life full of regrets. In order to make up for it and for her daughter's beloved career, Jiang Swan decided to accompany her daughter in the name of a dog.
This story is very similar to "Goodbye!" which Wu Jing and starred in some time ago. Li Cola".
The interesting thing is "Goodbye!" "Li Keke" is adapted from Wang Xiaolie's novel "Dad Is a Dog", and the original title of "My Love from the Dog" is "Dad Is a Dog". The plots and character settings of the two movies are almost the same. Agreed. Of course, "My Love from Wang Xing" has not been released yet, so I can't say yet whether it is a "tribute" or not.
But with the blessing of Wu Jing, "Goodbye!" "Li Cola" only sold 241 million at the box office.
"My Love from Dog Star" is obviously a low-end version. Judging from the trailer, the dogs are completely made with special effects. Most of the time it is full of cheap CG feeling, and there are many exaggerated expressions and movements, and even Being able to write makes the film even more lacking in quality. The heroine Lan Yingying is already 34 years old, and it's really hard to still play such a young girl.
Of course, Aaron Kwok’s personal box office appeal is also a problem. Although the
movie is full of stars, the main focus is definitely Aaron Kwok. In the past two years, Aaron Kwok has been making waves in the mainland market, including " Mai Lu Ren ", " Secret Visitor ", "When the Wind Rises Again", "Disconnected", " Anti-drug 3" The movie's reputation and box office did not meet expectations. The audience is a little tired of Aaron Kwok and even Hong Kong films.
It is understandable that "My Love from the Dog" failed at the box office.
