has a short drama that has been very popular recently, "Written" with a score of 7.6.
But it is very controversial and has two extreme evaluations.
Some people say that she is a real leading actress, while others say that she still engages in female competition in the same old way. So what's going on?
It can be seen with the naked eye that short dramas have become the most popular track in domestic entertainment in the past two years. They were once at the bottom of the contempt chain, but now they are beginning to break through the small circle and reach the public. Especially in terms of ideological and progressive nature, many short plays have received much better reviews than long-form plays.
So today we not only talk about "Writing", but also use it to talk about whether the short drama circle is really overtaking in a corner, or is it just an illusion?
The high score of "Writing" is actually very understandable, after all, there is indeed innovation.
"The concubine's sister Su Luoluo is kind-hearted and is destined to be the queen. Su Yunqi, the legitimate daughter of the prime minister's house, is vicious and will undoubtedly die."
Su Yunqi saw this prophecy about himself in a book called "The Book of Fate", and burned the book out of frustration. Unexpectedly,
began to hear the author's system voice and see the summary of each chapter.
As the prime minister's legitimate daughter, she was about to be betrothed to the prince as his concubine. Unexpectedly, the armored guard Lu Huai broke in and wanted to take the three people away on the pretext that the prime minister had colluded with the border generals and the prince to rebel.
In order to protect himself, the border general lied that he was not forming a clique for personal gain, but was having an affair with the prime minister's wife. The prime minister also acquiesced to this explanation in order to escape.
The prime minister's wife, Su Yunqi's mother, hit her head and died to prove her innocence.
Su Yunqi discovered that what the "Book of Fate" said was true, and rushed to save her mother before the ink was dry. It's a pity that "Death is Coming" will be staged soon in the script, and the other way to die is to let Su Yunqi's mother die.
What’s even more tragic is that Su Yunqi discovered that she turned out to be the vicious second heroine in the ancient love storybook.
Everyone in the storybook is just a tool of the heroine Su Luoluo. The most exaggerated one was when someone froze to death on the road in the middle of summer, just to show Su Luoluo's kindness and to make Lu Huai, the second male lead in the novel, fall in love with Su Luoluo.
So not only will the mother die, but she will also die because she makes it easier for the protagonist to fall in love. In order to defeat the plot arranged by the author of the book,
changed her destiny against heaven and became a person with a sense of freedom. She killed her husband and father, and subverted the entire virtual world.
When you hear it, don’t you feel very happy about the heroine?
Indeed, when the other heroines were still worrying about their men, Su Yunqi saw her father sacrificing his wife to protect himself, and decisively sent him on his way; at the same time, he deliberately approached Lu Huai just to use him to investigate the case and bring down his father and sister. Return to the position of prince and concubine.
When she saw the original plot setting that Lu Huai would kill herself for Su Luoluo, she simply pushed Lu Huai off the cliff. The sentence "I choose myself" is even more irritating.
Another example is that in order to cut off her status as the prime minister's legitimate daughter and the royal concubine, so that she would never be able to recover, the author of "The Book of Fate" arranged for her to lose her virginity. She responded like this:
In your story
there is only one person. Only by high birth can you win respect.
A woman is worthless as long as she loses her innocence.
It's so ridiculous.
This is the world you write.
It's so ridiculous.
It's disgusting. Beyond that, my fate is determined by my inspirational struggle for personal freedom.
What surprised me the most was that when she failed to change her life in every possible way, and the author of "The Book of Fate" offered her the position of heroine in exchange for her peace, she did not give in, but chose to commit suicide in exchange for something she could control. Freedom in the end has the beauty of the idea of "freedom" shouted by William Wallace before his death in "Braveheart".
But it must be said that the innovation and progress of "Zhibi" are still at the most superficial level.
It still has a lot of room for criticism, because in essence, it is still a traditional female drama with a female bi-hat.
In fact, Su Yunqi did not really lose her virginity, and in order to keep her spirit pure, the creator forcibly whitewashed the "evilness" of her evil daughter:
interpreted her violently pressing the person's head into the water tank as a clear reward and punishment. , interpreting the bullying of the second mother and the concubine sister as asking for justice on behalf of the mother and the mistress.
also transformed the "goodness" of the heroine in the original book, allowing her to reveal her scheming side, and fully rectified the evil female character's justice.
Therefore, Su Yunqi is actually identified as the "new heroine" who is both physically and mentally pure.
This does not deviate from the inherent trajectory of domestic film and television, but it just takes a few more detours in the first half of the journey without changing the locomotive.
Moreover, Su Yunqi’s so-called change of fate is actually still a change of fate under the acknowledgment of the patriarchal structure.
Every step she takes depends on a man's ability to take revenge, and she infinitely recognizes the concubine's religion. What she negotiates with her father for is always her mother's legitimate wife and her legitimate identity. The true heroine's self-identity depends on it. No.
Another thing that bothers me the most is that the male protagonist inevitably has to fall in love with Su Yunqi.
According to the logic of the writer of the original story, the male protagonist should fall in love with Su Luoluo without any distinction. However, in order for the real heroine Su Yunqi to be protected by the God of Pure Love, the creators of this drama violated the basic logic of their own story and gave the male protagonist The Lord arranged for love at first sight to last forever.
Even at the end of the play, Su Yunqi overturned the writer and allowed everyone to live according to their own wishes, but the male protagonist and the tool men must also love the female protagonist. What does he love about the heroine? have no idea.
Su Yunqi criticized the author for treating other people as tools when he fell in love with the heroine, which turned into a slap in the face.
's focus on female topics, this drama only stops at slogans. After all, who says a woman must be loved by a man for her life to be complete?
not only plays the role of a traditional heroine in a novel guise of a villainous heroine, but what's even more terrible is that they also desecrate the heroine's self-love spirit into selfish indifference.
mentioned earlier, the famous saying when he killed his husband, "I choose myself."
In fact, Su Yunqi pushed Lu Huai off the cliff after learning that he would not die if he had the aura of the protagonist. Her motives for her actions were reasonable.
She and Lu Huai were already in love at that time. In order to save her life, she did not have to fall in love, but she would not hurt Lu Huai unless necessary. This was a mature and rational adult with the warmth that a normal person should have.
But the sentence "I choose myself" meant to emphasize the sober character, but forcibly portrayed her as a cold-blooded devil who can sacrifice anyone for self-preservation.
What is the difference between this and her father who resisted and sacrificed his mother to protect himself?
This is obviously to please women, but it accidentally throws dirty water on the women you love, right?
Of course, criticism is criticism. What I have to admit is that the influence of the short drama completely broke through the circle.
My attention to it in recent years has also gone from zero to obsession.
has gone from being an electronic mustard with no nutrition except for being cool, to being able to write long articles analyzing content and ideas, which also shows the rapid development of short plays.
In fact, short dramas are becoming more and more popular, and they are even beginning to become longer dramas, forcing domestic entertainment to improve from the bottom up.
The initial profit model of the short play is mainly to attract viewers to pay. Therefore, unlike the internal entertainment capital's stable operation of first delineating popular IPs and then using traffic stars to escort the data, the short play subverts the original project establishment criteria: script > actor costumes Hua Dao and others.
For example, in the short play " Give Her a Hand", netizens noticed that the clothes of the protagonist group were the same ones in "Long Moon Ember" starring Bai Lu and Luo Yunxi.
To be honest, as long as the script is good, TVB can use a cock bowl for 30 years without any objection from the audience. The costumes are all kinds of awkward, but the show itself is good enough, and these little things don't affect the mood of the audience at all, okay?
It is not difficult to explain why the audience's emotion towards short dramas is often "trivial but loving". Because they have been ignored and fed shit for many years, no matter how immature the short dramas are, they are no longer just to please the capital, but to the audience. Creation shows sincerity genetically.
In addition, compared to S-class projects that cost hundreds of millions, short plays require less investment and a short production cycle.
The production cycle of a micro-short drama usually takes 7 to 15 days, and the average cost is 300,000 to 500,000. There are four to five hundred micro-short dramas produced across the country every month.
For example, this year's Spring Festival hit "I Became a Stepmother in the 1980s" was revealed to have taken only 10 days to shoot, with about 80,000 yuan invested in the later stage.
Therefore, the iteration of short dramas is very fast, and almost one quarter can be regarded as a cycle of short drama ecology.
From the beginning, it was only superficially exciting, but now it is gradually becoming more and more interesting to the audience, filling the gap that has been missing for a long time:
For example, domestic entertainment films and TV shows have long since disappeared, but by " Journey to the West" " The comedy short drama " Aunt's World " starring Jade Rabbit Li Lingyu scored as high as 8.1.
Another example is the ugly man in ancient costume.
short dramas have featured several handsome actors, such as Li Fei from the hit "Give Her a Hand" at the beginning of the year, Cheng Lei from "Xu Yan" the year before last, and Jin from "The Princess" and "Donglan Snow" Ultra .
Among them, Cheng Lei and Jin Chao had already arrived at the table for dinner. Cheng Lei starred in Xiaosi's "Yunzhiyu" last year.
Jin Chao participated in "Long Moon Shining" last year. Today, he was praised by the instructor for his acting skills in the acting variety show "Infinite Transcendence Class". His humble personality has been frequently searched. He has truly broken out of the industry and has made a name for himself in domestic entertainment.
In addition to handsome men in ancient costumes, there are also many short drama heroines on the table.
Xu Mengyuan, the heroine of the short drama "Mr. Pei thinks that his father is more important than his son every day", participated in "South to North", playing the role of Niu Dali's young girlfriend.
Including Li Muchen, the heroine of "Writing", many people think she looks familiar. In fact, she has participated in "The Master", "Si Teng" and "The Rest of My Life, Please Give Me More". Last year, she played the role of Ge Zhaodi in "Meng Hua Lu", with a role equivalent to The fourth girl.
also has an intimate scene.
In domestic entertainment, kissing requires mouth replacement. The sexual tension between the hunter and the prey cannot be filmed and I dare not film it. All the speechless curiosity, such as nipple kiss, handstand kiss, noodle kiss...
There are many in the short drama. Although there are occasionally unreasonable settings in the scenes that are very good at flirting, the atmosphere is absolutely accurate, and there is no need to rely on curiosity at all.
What impressed me the most was the sex scene in "Donglan Snow" in which a strong woman and a weak man are subversive of gender, yet stunningly realistic and full of hormonal scenes, which the above-mentioned creative team can learn from over and over again.
One of the core changes is that in the short drama ecosystem, practitioners recognize that "7 points depend on scripts and 3 points depend on shooting."
The script is the real key to the success of a drama. Therefore, in the short drama ecology of usually domestic entertainment aphasia, the money earned will no longer be divided between the male and female actors, and they will have a certain say. The huge profits from
short plays attracted a large influx of capital.
China’s online micro-short drama market size will be 37.39 billion yuan in 2023, a year-on-year increase of 267.65%, and is expected to exceed 50 billion yuan in 2024. At the same time, traditional film and television cultural companies such as Bona, Huace, and China Literature have entered the market one after another. Stephen Chow jointly developed and operated the "9527 Theater" and announced that the first short drama "Golden Pig" will be launched in May this year. "Jade Leaf"...
volume, if the short drama has a catfish effect on domestic entertainment that is so lazy and lazy, it will be a long-awaited blessing for the audience?
piao discovered a very ironic thing while collecting information.
The costumed actors who came to the table for dinner mentioned earlier, Cheng Lei and Jin Chao, later entered the domestic entertainment industry and participated in "Long Moon Ember" and "Yunzhiyu" respectively, with ratings of only 5.6 and 5.6 respectively. 6.2. The ratings of
are not as good as the short dramas they originally debuted in the industry, "Xu Yan" with a 7.4 and "Donglan Snow" with a 7.3. Quite ironic. To put it bluntly, the popularity of the
short drama is not because of the creation of anything new, but simply a return to the logic of content creation.
Will "The Legend of Zhen Huan", which has 76 episodes and a total duration of 57 hours, be disliked for being too long? If not, people will add additional explanations, interpretations, and analyzes that are twice as long.
Therefore, what people value is not the "shortness" of the short drama, but its content density .
When domestic entertainment is filled with all kinds of long and smelly foot bindings, there are some works that can honestly tell stories without adding water or additives, which can be regarded as fresh and refined.
But as I said before, the shortcomings of the short drama are still obvious. It places too much emphasis on the excitement and ups and downs of the story, so that it cannot truly break through in consciousness and thinking. This is a dilemma that needs to be solved urgently.
What I hope is that short dramas can bring back more of the fine traditions of entertainment creation in the past, and continue to push forward the progress of traditional film and television dramas.
hopes that the fig leaf of domestic entertainment will soon be wiped out by short dramas.
