Have you watched "Traveling with the Phoenix"?
Before the broadcast: Ahhhh, my puppet ceiling is coming! After the broadcast of
: That’s it? The middle-aged old man dug his toes into the ground the whole time.
However, our Yingbao’s appeal is absolutely outstanding. On the night of its premiere,
won the top search title on multiple platforms, and the number of Weibo topic views exceeded 6 billion.
Although the real-time popularity of Maoyan movies is visibly declining, the final income of "Traveling with the Phoenix" will not be too bad based on Zhao Liying's own traffic.
As Zhao Liying serves as a producer for the first time, wins again this time!
In fact, Zhao Liying began to deploy capital for as early as 2014.
went from a "silly girl" who was a side hustle in Hengdian to a top "85 flower", and then used capital to become a capital. is now worth 3 billion.
It’s time to talk about Zhao Liying and her financial intelligence.
Many people know Zhao Liying from "The Legend of Lu Zhen".
I don’t need to elaborate on how popular this drama was back then, right?
is exclusively broadcast on Hunan Satellite TV and ranks first in the evening prime time ratings with a ratings of 8.72%. It was once introduced to Japan and South Korea and became popular in Asia.
Zhao Liying, who is only 26 years old and has no resources, became famous overnight and successfully became a first-line actress.
This drama was tailor-made for Zhao Liying by Yu Zheng.
Lu Zhen went from being an ordinary palace maid to finally changing her fate and becoming the Prime Minister of the Northern Qi Dynasty.
This setting is very similar to Zhao Liying’s life before she became famous.
Compared with other "85 flowers", Zhao Liying's starting point is not high.
In 1987, Zhao Liying was born in a working-class family in Langfang, Hebei.
My father is a policeman and my mother is a shopping mall saleswoman.
When Zhao Liying was a child, she grew up in a rural area and would do farm work with her grandfather.
Her grades were mediocre. After graduating from junior high school, Zhao Liying went to a technical secondary school to major in flight attendant at Langfang Electronic Information Engineering School.
After graduating from technical secondary school, Zhao Liying started a sales job at a pipeline anti-corrosion company near her home.
Coming from an ordinary family and with average academic qualifications, the life script Zhao Liying received was extremely mediocre.
But she seemed unwilling, as she said after becoming an actress: "Don't let me seize the opportunity. Once there is one, I will definitely seize it with all my strength!"
In 2006, Zhao Liying's opportunity came.
One day, 19-year-old Zhao Liying accidentally saw the collection order for the "Yahoo Star Search" talent show.
Wanting to go to a big city, she immediately signed up and went to Hangzhou alone.
This year was the year when Chinese talent shows exploded like crazy, and a large number of "grassroots stars" quickly emerged.
Zhao Liying is very lucky to be on this "star-making" express train.
The contestants who came to compete were either Nortel or Chinese dramas, but Zhao Liying made Feng Xiaogang remember her:
"It's a bit interesting, silly, and down-to-earth!"
In this way, Zhao Liying overtook in a corner and became Feng Xiaogang's team champion. After the
competition, he signed with Huayi Brothers.
As a newcomer, Zhao Liying, has no backend, no resources, and is completely left alone.
But the stubborn Zhao Liying did not give up. She came to Hengdian alone and started a seven-year career as a walk-in.
Zhao Liying, who has a "bun face", can only take on some small roles:
In "Golden Wedding", she is Jiang Wenli and Zhang Guoli's rebellious daughter Duoduo;
In "Lock Up", she is An Yixuan's maid Wen Yan ;
In "A Couple", she is Huo Siyan's childhood mother Yingzi.
During the 7 years when she was a walk-on, Zhao Liying only had 3 days off a year. At that time, people would call her "that walk-on girl" .
is not from a professional background and has no acting experience. Zhao Liying used these "small roles" to hone her acting skills bit by bit.
Finally, Zhao Liying waited for her second chance and got acquainted with her agent He Ru.
Heru has negotiated two roles for Zhao Liying:
The young man Xing Xiuyan in "A Dream of Red Mansions" and Qing'er in "The My Fair Princess".
With her solid acting skills, Zhao Liying became famous and favored by many producers.
But her round face seems to be an obstacle to Zhao Liying’s stardom.
More than one director suggested that she grind her cheeks and pad her chin, and another director directly said that Zhao Liying's mouth looks like a pig's mouth.
But Zhao Liying’s reaction was:
What’s the point of everyone having an awl face? Maybe my round face shape will become popular in the future? !
It was Zhao Liying's persistence that made Yu Zheng see the shining point in her.
"I knew this girl was extraordinary. She has a lot of aura and can take on big responsibilities."
participated in "Yahoo Star Search" and signed a contract with Huayi and played a supporting role for 7 years. From joining Heru and cooperating with Yu Zheng, Zhao Liying did not Don't miss any opportunity.
After "The Legend of Lu Zhen", the gears of Zhao Liying's destiny began to turn, her career as a "big heroine" began .
After the success of "Legend of Lu Zhen", Zhao Liying officially started her capital game.
In 2014, "My Wife's Secret" and "Shanshan Is Here" firmly topped the ratings of major TV stations.
Zhao Liying also won the "Golden Eagle Goddess" and "Mainland's Most Popular Actress Award".
In the same year, Zhao Liying established Shanghai Zhao Liying Film and Television Culture Studio to prepare for capital expansion.
It was not until 2015 that the costume fairy tale "Flower Bones" came out and dominated the Internet, becoming the first TV series to have more than 20 billion online views.
With "A Thousand Bones of Flowers", Zhao Liying has firmly established herself as a front-line woman, and has won awards:
Best Actress Award at the 6th Macau International Television Festival;
Audience Favorite Actress Award at the 28th China TV Golden Eagle Awards;
Nominated Magnolia for Best Actress...
The stock price of Ciwen Media, the production company of "A Thousand Bones", soared from 17 points to nearly 80 points in 5 months, quadrupling, and its market value increased by hundreds. 100 million.
Zhao Liying also expanded her business territory.
Zhao Liying’s path to capital is divided into two parts. One is to purchase company shares and become a shareholder:
After the popularity of "A Thousand Bones of Flowers", Zhao Liying took the opportunity to invest in the shares of Hairun Pictures and became the 14th member of Hairun Film and Television Group. Major shareholder;
In December of the same year, Zhao Liying joined Wu Qilong’s Straw Bear Pictures and became the third largest shareholder of Straw Bear;
In 2016, Baofeng Technology purchased 60% of the shares of Straw Bear Pictures. At that time, Zhao Liying became Baofeng with shares valued at 10.8 million yuan. Technology shareholders;
The other part is to establish a film and television company and invest in film and television works:
In addition to the Shanghai Zhao Liying Film and Television Culture Studio mentioned earlier, Zhao Liying successively established Beijing Xiuli Jiangshan Film and Television Co., Ltd., Jiangsu Blue Boiling Point Film and Television and other companies.
"Blue Boiling Point" mainly invests in film and television works in which Zhao Liying herself participated, such as "The Legend of Chu Qiao".
The investment in "The Legend of Chu Qiao" was approximately 200 million yuan. Hunan Satellite TV and iQiyi spent huge sums of 258 million yuan and 269 million yuan respectively to buy the exclusive broadcast rights. The broadcast rights of
alone are worth 527 million. Not counting other subsequent broadcast fees, Zhao Liying made a lot of money from just one drama of .
At this point, Zhao Liying has achieved a capital counterattack and completed her identity transformation from a "grassroots worker" to a "capital queen".
But as actors, the cooperation between Zhao Liying and Hairun was not pleasant.
After "A Thousand Bones of Flowers", Zhao Liying's commercial value has increased significantly, but Hairun's connections and capital can no longer keep up with Zhao Liying's pace.
Huo Jianhua, who co-starred in "A Thousand Bones", won the sk-ii endorsement and appeared on the cover of "Harper's Bazaar".
Zhao Liying only received covers from second-tier magazines, and the brands she endorsed were limited to canvas shoes, electric vehicles and other fields.
So, Zhao Liying left Hairun, parted ways with Heru, and instead cooperated with ace agent Huang Bin.
Huang Bin is not a simple man. He has served as the agent for stars such as Liu Yifei, Huang Xiaoming, and Wu Moufan.
Huang Xiaoming’s transformation from “local flavor leader” to “first-line fashion celebrity” was created by him.
Under Huang Bin’s operation, Zhao Liying’s fashion resources are getting better and better.
"Harper's Bazaar", "Marie Marie" and other major publications take turns.
won 18 endorsements from Dior and Longines in 2017, and was firmly promoted to the endorsement queen .
The broadcast of "The Legend of Chu Qiao" accelerated Zhao Liying's popularity. The number of views on the entire network reached 45.79 billion, and the ratings won the championship in the same period.
At this time, Zhao Liying's title is not only a first-line actress, but also a top with "both traffic and acting skills".
is both capital and top-notch, and Zhao Liying was instantly famous.
In 2018, with the broadcast of "Do you know whether you should be green, fat, red and thin", Zhao Liying and Feng Shaofeng officially announced their marriage on Weibo.
Think about Zhao Liying giving birth to her son five months later.
This year, Zhao Liying ranked 4th on the Forbes China Celebrity List, with an annual income of 190 million.
Getting married and having children does not limit Zhao Liying's career development.
In 2019, "Do You Know" became a hit, and Zhao Liying was nominated for Best Actress at the 25th Shanghai Film Festival Magnolia Award.
In the same year, he joined Sister Li Bingbing’s Hesong Media as a partner.
has appeared as a producer in many film and television dramas.
Looking at Zhao Liying's capital counterattack, I found that she is an "alien" in the entertainment industry.
Emotionally, career has always been the focus of Zhao Liying's life, no matter she gets married or divorced.
That's why the outside world speculates that the divorce between the two is related to Zhao Liying's too strong ambition.
The former "prodigal son" Feng Shaofeng always had the mentality of a little man when facing Zhao Liying.
In her career, Zhao Liying knows how to take advantage of the situation.
seizes every opportunity, chooses a suitable broker based on its own development, and uses capital to become capital.
We see such a female image in Zhao Liying:
She is ambitious, and the short trough did not stop her from imagining the vastness of the peak;
She is ambitious, seizes everything available, and maximizes resources;
She has Financial intelligence, not ashamed to make money, know how to use assets and leverage to become capital.
These three points are the most affordable female power.
Zhao Liying's counterattack also gave domestic entertainment and the audience hope, the hope that as long as they work hard, they can gain something.
