CCTV released the AI version of the short drama "Zhou Chu Eliminates Three Evils" a few days ago. The production process that used to consume a lot of manpower, material resources and time was accelerated by AI (artificial intelligence); the 11th China National Congress held in Chengdu last week At the Online Audiovisual Conference, the digital avatar of Zhou Hongyi, founder of 360 Group, appeared in a sub-forum and smoothly shared industry observations; in another forum, Tsinghua University professor Chen Changfeng presented a song "March's Day" written, composed and sung by AI. Chengdu" has made many people call it "romantic"...
At present, the application of aigc (generative artificial intelligence) technology in the online audio-visual industry has become a hot topic. But has AIGC truly become a new productive force? How does the industry view its development prospects? Recently, Red Star News reporters interviewed Zhao Hejuan, the founder, chairman and CEO of TMTpost Media Group, and Chen Changfeng, a professor at the School of Journalism and Communication at Tsinghua University, and many other industry insiders, trying to get answers through their in-depth observations.
The scene of the 11th China Internet Audiovisual Conference
"I hope to have more time to chat with AI"
"One shot to the end" experimental AIGC promotional video, AI-generated music, AI-drawn paintings... concluded not long ago At the 11th China Internet Audiovisual Conference, AI seemed to be everywhere, and it was also one of the most discussed topics among industry insiders.
"These three completely different pieces of music, from lyrics, composition, arrangement to generation, are all generated by AI." On March 28, at an industry forum, Zhao Hejuan, founder, chairman and CEO of Titanium Media Group Three pieces of music are shown. These three pieces of music were all created using AI by the well-known musician Yang Yue. Zhao Hejuan said bluntly that she was surprised when she heard these pieces of music. They basically represent the level of music produced by the assembly lines of some current video platforms.
Shen Yang, a professor at the School of Journalism and Communication at Tsinghua University, shared his AI paintings at an audio-visual conference
At this audio-visual conference, Shen Yang, a professor at the School of Journalism and Communication at Tsinghua University, shared his AI paintings. He said: "When I (use AI) After finishing the painting, I have a feeling that in the face of new technologies such as virtual reality, mixed reality, and augmented reality, we are outsourcing cognition to AI. "Last year, Shenyang used AI to create the science fiction work "The Land of Machine Memories". Won the second prize in the 5th Jiangsu Province Youth Popular Science and Science Fiction Competition.
Shenyang revealed that he has spoken to AI more than 10,000 times and drawn more than 7,000 paintings. "What I find particularly interesting about painting with AI is that you never know what the result will be, just like the classic line in "Forrest Gump": 'Life is like a box of chocolates, you never know what's next. What will it taste like? I am particularly obsessed with AI painting and AI chatting. I hope to have more time to chat with AI.” Shen Yang revealed that he chatted with AI for at least 4 hours a day, and the most he chatted with AI was 11 hours a day. "The content of my chat with the AI was basically questions that most of my WeChat friends couldn't answer. I even asked the AI to use mirror neuron theory and quantum entanglement theory to help me analyze whether Li Kui would fall in love at first sight when he saw Lin Daiyu."
And Chen Changfeng, a professor at the School of Journalism and Communication at Tsinghua University, believes that using new technological knowledge to drive changes in modern productivity is a major trend. New technologies are changing productivity and thus production relations. She believes that AIGC will have a profound impact in the future, so she will spend more time tracking it.
aigc technology is lowering the threshold for creation
From "Luo Tianyi" to "Su Xiaomei", when it comes to virtual digital people (referred to as digital people), many people are familiar with it. At this online audio-visual conference, Zhou Hongyi, the founder of 360 Group, participated in a sub-forum in the form of a "digital avatar". His digital avatar was wearing the iconic red dress, which made the audience say "it's a bit hard to tell the truth from the fake." . Zhou Hongyi believes that sora will not cause unemployment, but will become an industry productivity tool. He believes that the underlying logic of AIGC still needs to return to human creativity, human inspiration and creativity.
Luo Tianyi
As one of the elements of artificial intelligence technology and industrial applications, aigc technology is lowering the threshold of creation and releasing creative capabilities. In the future, it will promote the paradigm shift of content creation under the trend of digital and real integration.Shen Hao, a professor at Communication University of China and chief scientist of big data at the State Key Laboratory of Media Convergence and Communication, said that AIGC technology not only has the ability to automatically generate multi-modal content, but also covers a variety of media forms from text, images, audio and even video. Creative production, and is gradually being deeply integrated with the concept of digital people, heralding a new era of virtual digital interaction - the arrival of an era of in-depth development of media integration.
The scene of the 11th China Internet Audiovisual Conference
From music production to film and television shooting, all walks of life are competing to use AI technology innovation. The first domestic variety show AI director "Ai Mang" appeared at this conference. "It is reported that the AI director "Ai Mang" has officially debuted in the travel exploration reality show "We Three", with three resident guests Guo Qilin, Mao Buyi, Wei Daxun worked together to travel to four landmark cities in China. At present, "Aimang" has skillfully demonstrated its various functions such as dialogue, search, and editing with guests during the trip.
ai Director "Aimang"
has many film and television practitioners. Authors said that using AI technology to create can improve work efficiency, save costs, and shorten the creation cycle. Mei Tao, founder and CEO of Shanghai Zhixiang Future Technology Co., Ltd., demonstrated a special effects lens for film and television dramas produced with AI technology at an innovation forum. , “The delivery cycle of traditional production is about one month, but now it can be shortened to only one or two days, and the cost will be greatly reduced. This is also a boon for film and television special effects companies. "
ai will give birth to a new type of work
At this online audio-visual conference, "ai + traditional culture" is also the focus of the industry. Continuous technological progress and innovative applications in the
ai field have opened up the expression of Chinese traditional cultural themes, especially fantasy themes. More room for imagination. For example, the animation "Ode to Thousand Autumn Poems" produced by AI interprets more than 200 poems from the unified Chinese textbook. In addition, the first full-length AI short drama "Chinese Mythology" in China was launched recently. It tells 6 classic mythological stories, and its art storyboards, video dubbing and soundtracks are all completed by AI.
Video screenshot of "Ode to Thousand Autumn Poems"
However, as AI is introduced into people's daily life in more and more application forms. Life, the legal and ethical issues behind it have also attracted attention. Not long ago, topics such as AI's "resurrection" of deceased stars have caused controversy. In addition, there have been concerns in the industry that "AI will replace screenwriters."
In this regard, Mei Tao. He said that there is no need to worry, “When any era of major technological change comes, although some professions will disappear, many new professions will be born at the same time. "Mei Tao said that for example, some repetitive labor or some work that does not require a lot of creativity can be done by AI. "People may pay more attention to creativity and content itself. Because of the existence of AIGC, people may have more Good ideas generate more diversified, personalized, and colorful content. "In Mei Tao's view, AIGC represents new productivity. "The improvement in production efficiency and the reduction in production costs are visible to the naked eye. The production efficiency is basically improved by a hundred or ten times. In this sense, it is very important to the industry. has a great promotion effect. "
Mei Tao at the audio-visual conference-related activities
In addition, Zhao Hejuan believes that this new wave of AI brought by AIGC has indeed brought about disruptive changes in content productivity. But we also realize that large model-related applications are in major The explosion and popularization of the industry will take time, because the AI infrastructure is not yet mature. The prerequisite for the realization of AIGC and the explosion of audio-visual applications is that the AI infrastructure has matured and various related AI talent reserves have reached a certain level. "We need to calm down. , be a friend of time. "Zhao Hejuan said that AI has become a new productive force in content creation platforms. Users' demand for good content will not stop no matter what.
Red Star News reporter Zhang Shihao, intern Wu Sixuan, editor Zeng Qi
