Judging from the playlists of major CCTV channels and video platforms, "Her Drama Series" will still be a hot spot for market development in 2024 - from " and Feng Xing " to " Happy" which ended after the hit "Ode to 5", to "Today's Them", "Cherishing Flowers", and " Cheng Huan Ji " that have been officially announced or aired one after another, all of them focus on the direction of female stories. Female themes not only remain a hot topic in the drama market, but are also broadening the time and space perspectives of topic selection and making breakthroughs in narrative methods.
Let’s take a closer look at the narrative core of heroine dramas. They are usually movies or TV series with female characters as the protagonists and telling stories about their growth, career, love, etc. With the abundance and quality of such dramas on the market, the overall feel of dramas with female protagonists is also gradually evolving.
Costume dramas with heroines are a more traditional and important type of this type of dramas. Since the protagonists of some costume dramas are real historical figures with legendary experiences, such dramas can often fully show the heroine's career. , love life experience. How the protagonist resolves difficulties and gradually grows up to become the holder of female spirit and female power is the focus of this type of drama. For example, Xiaozhuang played by Ning Ning in "The Secret History of Xiaozhuang", Zhen Huan played by Sun Li in "The Legend of Zhen Huan", and Lu Zhen played by Zhao Liying in "The Legend of Zhen Huan" were all young and innocent when they were just starting out, but An image with outstanding appearance and very online IQ and EQ. There is a halo of protagonists surrounding the heroines, and their image and temperament are also relatively positive. Therefore, the most common plot of this type of TV series is that the heroine becomes stronger or even "blackened" after going through hardships. This change in the psychological state is mainly reflected in the heroine's makeup, hair, clothing and style.
"Traveling with the Phoenix", which has ended, and "Xi Huazhi", which was launched on April 2, both belong to this type of costume dramas with female protagonists, and both of them use the growth experience of a single heroine as the main object of expression. This type of drama has relatively high requirements for actresses. The former is composed of actresses who have starred in many popular dramas such as "Legend of Lu Zhen", "Flower Thousand Bones", "The Legend of Chu Qiao" and "Do You Know?" Zhao Liying takes the lead. This time she stars as Shen Li, the Blue Cang King of the spiritual world. In order to control her own destiny, she boldly escapes from marriage. In the process, she accidentally encounters Shen Xingzhi ( Lin Gengxin ) who travels in the world. The two work together to eliminate evil. In the process of promoting kindness and exploring the truth, feelings for each other develop. The latter stars Zhang Jingyi, a young girl who has become famous on the big screen in recent years. The TV series tells the story of how she plays the role of Hua Zhi, a damsel in distress, who transforms into a heroine in the process of wandering and meets the male protagonist Gu Yanxi (played by Hu Yitian). .
In addition to dramas with a female character as the protagonist, TV dramas showing "female group portraits" are also another type of dramas with female protagonists. "Ode to Joy 5" which just ended and "Today's" which aired on March 29 "Them" all belong to the theme of urban group portraits, and the heroines in the series have more diverse and diverse images. In the " Ode to Happy " series, there are not only career-oriented strong women like Andy (played by Liu Tao), a returnee girl, but also ordinary office girls like Qiu Yingying (played by Yang Zi), who are engaged in life science research There are also top students Ye Zhenzhen (played by Jiang Shuying), He Minhong (played by Zhang Huiwen) and Yu Chuhui (played by Li Haofi) who have just worked for a few years. Although everyone has different growth experiences, no matter what their origin, conditions, or education, everyone has to face the ups and downs that they must experience in work and life. The drama no longer requires any career achievements or gains. Ideal love serves as the standard to define women's development.
For example, in the finale of the just-concluded drama "Ode to Joy 5", all five heroines on the 22nd floor returned to being single, and their lives were not all smooth sailing: Ye Zhenzhen (played by Jiang Shuying) made a breakthrough in her research After that, she continued to study hard without being arrogant and decided to end the relationship that was far from her original idea; Fang Zhiheng (played by Yang Caiyu) invited the much mature He Minhong to move into 2201 and join the new company; Zhu Zhe (played by Zhang Jianing) relied on many years of With the accumulation of experience, he broke through the shackles of his academic qualifications and was successfully promoted to the position of director; He Minhong (played by Zhang Huiwen) admitted his mistakes to the sisters on the 22nd floor in person, gradually integrated into collective life, and learned to deal with dinner parties skillfully, and was no longer a rookie in the workplace; Yu Chuhui (played by Li Haofei) )'s love cannot escape the burden of family background and ends with the other party's retreat... Life still needs to continue to work hard, and it is precisely because of this imperfection that the series becomes more real and credible.
Among the female-themed dramas aired and to be aired this year, there are also some dramas with women as the protagonists that show some new temperaments that are different from the past, and also care for a wider group of women. For example, "If Running Is My Life" and "Fireworks" broadcast at the beginning of this year, as well as "Cheng Huan Ji" scheduled to be broadcast on April 9, almost all involve the generation between women of different eras to a greater or lesser extent. Interpersonal communication, mother-daughter relationship. There are also perspectives of age, family, marriage, workplace, etc. to show the image and life of women. For example, the period drama "Six Sisters", which will be broadcast in the near future, shows the life experiences of six sisters under the changing times from the 1950s to the early 21st century, and "Good Reunion" is based on three sisters in a contemporary urban family. Taking married life as the display object, "The Story of a Rose" breaks the previous concept of one-and-done relationships, and emphasizes women's spiritual space in love.
What factors led to the emergence of this market atmosphere? The answer is actually very simple: in the field of film and television dramas, the female audience is far larger than the male audience. With the awakening and rise of women's self-awareness, female-themed works will also usher in more innovation and evolution to conform to the current mental state and aesthetic attitude of female audiences.
Reporter: Xing Yuan Editor: Xing Yuan Proofreader: Liu Tian
