Recently, CCTV's "Chao Wen Tian Xia" column reported on "Chengdu's old food market renovated into a concert hall to extend the 'music +' industry chain." On April 2, a reporter from Red Star News visited the Chengdu Music Square to experience the music, culture and performing arts atmosphere of this street. Among them, a 4-story brick-red building, the Chengdu Music Industry Center, caught the reporter's attention. This building was transformed from an old vegetable market. There are not only traces of the renovation of the old noodle factory, but also an immersive theater transformed from the pork and vegetable area.
As of the end of last year, Chengdu Music Square had more than 800 companies settled in it, forming a "music +" full-factor industrial chain in which cultural industries and neighborhoods thrive. In 2023, the output value of the music industry has exceeded 7 billion yuan. Among them, Chengdu's music industry The annual output value of the music enterprises in the center is about 500 million yuan.
▲Chengdu Music Square
The city's "music engine"
The music output value exceeded 7 billion yuan last year
Walking into Sizhu Road, Wuhou District, Chengdu, the colorful font "Chengdu Music Square" stands in the middle of the street, which seems to give this block a new life Positioning and role - urban "music engine".
The Music Avenue, which is more than 900 meters long, connects the Chengdu City Concert Hall at one end and the Jiuyan Bridge at the other end. In the middle of the street, there are musical instrument shops, musical instrument museums, various small theaters, etc., and there are advantageous resources such as the Sichuan Conservatory of Music gathered around it. This neighborhood is not only one of the first choice places for Chengdu citizens to buy musical instruments, but also one of the gathering places for viewing exhibitions, experiencing music performances, talk shows and other artistic performances.
"The music industry in Wuhou District is relatively concentrated here. Judging from the current planning, this area has formed a 'music +' full-factor industrial chain where the cultural industry and the neighborhood thrive." Three Kingdoms Creative, Wuhou District, Chengdu Chen Tianjie, director of the General Department of the Design Management Committee, said that through policy guidance, the Chengdu Music Square area has attracted more than 800 companies to settle in. “The output value of the music industry has exceeded 7 billion yuan in 2023. In the next five years, Relying on the music and cultural creative headquarters base we are building, the number of music companies in the entire area will strive to exceed 2,000, and the output value will exceed 20 billion yuan. "
▲Chengdu Music Industry Center
Vegetable Market "Transformed" Concert Hall
Noodle Factory into a Violin Studio.
On the entire Music Avenue, the most eye-catching thing is the 4-story Chengdu Music Industry Center. This building used to be an old vegetable market, and there are still traces of renovations such as a noodle factory and a pork shop in the building.
"The 2nd floor is relatively high because this used to be a noodle factory, and drying and processing of noodles were completed in this area. Today, this area has been transformed into the personal studio of Mr. Wang Weizhi, a double doctor of violin playing." Chengdu Love Yan Yu, general manager of Lefang Operations Management Co., Ltd., said that in terms of space, "the original floor height is retained, and the skylight is cleverly designed, so that natural light can shine through the skylight glass into the indoor stage area."
▲Chengdu Music Industry Comparison picture before and after the renovation of the center
A reporter from Red Star News noticed that there is a piano in the studio, and next to it is a stage dedicated to performances. The entire stage has an irregular geometric composition. The area behind the stage is the audience area, which is made of black and brown. The tonal steps accumulate to create a sense of hierarchy. The entire interior is simple and yet has a sense of design. Currently, the studio is also responsible for external music and cultural exchanges, performing arts, and training.
Going outside, you can see consumption scenes such as immersive theaters, themed restaurants, small theaters, and music restaurants and bars with different themes. It’s hard to imagine that this floor was once an area selling pork, vegetables, and groceries.
The music industry "incubator"
will promote Chengdu's music industry resources and advantages to the international market this year.
"The 1-2 floors are new scenes of music culture consumption, and the 3-4 floors are settled covering music production, creation, performing arts, copyright transactions, etc. companies, as well as music and art education and training institutions, musical instrument exhibitions and other businesses." Yan Yu said that the entire building is about 11,000 square meters, and currently there are nearly 200 music-related companies settled in it. "This building is an 'incubator' for the music industry, including All elements of the development of the music industry cover the entire industry chain of the music industry."
Taking the Chengdu Fanrenge Culture Communication Co., Ltd. on the 4th floor as an example, Yan Yu introduced that Chengdu's performing arts market has been very hot in recent years. "According to incomplete statistics in the industry, nearly 80% of the concerts held in Chengdu are organized by the province. It will be hosted and executed by an external company, but in 2023 the company will account for a larger share of the Chengdu concert market. "
" Next, Li Zongsheng's concert in Chengdu will be hosted by this company. "In addition, film and television music production companies such as "Operation Red Sea" and "The Wandering Earth" are also in this building.
▲Chengdu Music Industry Center 3rd Floor
"Last year, the total output value of the Chengdu Music Industry Center was approximately 500 million yuan, and the tax revenue Contributed nearly 40 million yuan. " Yan Yu said that this year we plan to rely on the relevant investment policies provided by the government to promote Chengdu's music industry resources and advantages to the international market. "In recent years, we have been conducting industry investment promotion domestically, and this year we plan to go abroad to attract more outstanding talents. music culture company has settled in Chengdu and Wuhou District to jointly support the construction of a music city and urban development. ”
Red Star News reporter Zhao Yuxin Some pictures are based on interviewee
Edited by Li Yuyi
