□ Nie Tao Jiaxin (Sichuan International Studies University)
According to Maoyan Professional Edition data, at 17:03 on March 22, the total box office in March 2024 exceeded 2 billion, " eliminates three evils in weeks " " Dune 2" No. 20 " ranked in the top three box office in March (data comes from the official Weibo account of Maoyan Movies). It is not difficult to see that the movies that were popular during the Spring Festival also achieved good box office results in the March box office rankings. Movies are a form of expression of visual art. Excellent movies are not just temporary entertainment, but also masterpieces of art. With their profound connotations, exquisite skills and unique charm, they can withstand the test of time and public aesthetics. Over the years, shining through the hard work.
Excellent movies are not only successful at the box office, but also recognized and praised by the public through mutual communication. In the modern film industry, box office is one of the important indicators to measure the success of a movie. The box office level is usually used to evaluate the popularity and commercial success of a movie. " Conferred Gods Part 1: Chaoge Fengyun " is not only a dark horse in the 2023 summer movie season, but also the summer vacation champion in Weibo discussions. In the past few years, the movies with the theme of "Feng Shen Bang" were generally regarded as bad movies by the public. Even though they were not favored at all, this movie relied on the quality of the work and the public's "tap water" publicity after watching the movie. It was released and spread by word of mouth, eventually earning 2.6 billion at the box office and receiving rave reviews overseas. The production team's rigor and dedication to the film made the public feel respect and sincerity. The public was willing to voluntarily share this film with people around them, and they were also willing to post their positive comments about the film online. These comments were consistent with the Amway image. The snowballing process made this movie not only a box office success, but also gained public support and recognition for this IP.
Excellent movies display profound themes and ideas that audiences can relate to at different times. As we all know, the first three days after a film is released are an important moment for the film to enter the theater and meet the public, and to initially accept market testing. It is also a golden period for the film to accumulate reputation, strive for film scheduling and marketing positioning, and is crucial to the box office trend of the film in the future. . "Article 20" has experienced competition during the Spring Festival, and in the March film market competition, it still managed to achieve a good number of films and ranked third at the box office in March, thanks to the film's reference to Article 20 of the Criminal Law. The interpretation of "justifiable defense", the pursuit of the sword of realism and the conscience of a society ruled by law. For the public, such realistic themes are full of attraction, have a rich and strong sense of the times and profound practical significance, and can resonate with movie viewing in different periods.
In recent years, the public’s aesthetic changes in artistic works have also driven capital to continuously launch higher-quality movies to cater to public preferences. As the number of movies watched by the public increases, the public has higher and higher requirements for the quality of film content compared to visual effects, and their tolerance for "bad movies" is gradually decreasing. The public longs for movies that can convey positive energy, pay attention to social phenomena, and express humanistic care. In order to gain a place in the increasingly competitive film market, capital continues to improve the quality of films to cater to the public's aesthetics, combine films with the trends of the times, show social reality and personal emotions, and promote domestic films to be more enjoyable and thoughtful. We can see that more and more movies that incorporate excellent traditional cultural elements are entering the public eye, and more and more themes with realistic criticism are being shown through movies. China's film industry system is slowly being established. "Domestic movies are equal to The thinking of "bad movies" is also slowly changing, which creates conditions for the production of more excellent domestic movies.
Excellent movies that have passed the test of time and public aesthetics are like time travelers. They carry history, record the times, and also lead the future. China's film industry is slowly growing, and more excellent films are going abroad. This is not only the result of the continuous improvement of public aesthetics, but also the confidence of Chinese culture to go global. The future of domestic films will be more colorful, with various styles constantly emerging, a hundred flowers blooming, and a hundred schools of thought contending.
