Since last year, the explosive growth of micro-short drama creation has attracted attention in the industry. At the 11th China Online Audiovisual Conference held in Chengdu, the creation of micro-short dramas also became a hot topic in the industry.
On March 29, senior actor and producer Gao Yalin participated in the "Healthy Development Forum of Micro Short Drama and Mini Programs". At the scene, as the founder of Gaohe Pictures, he said that he loves watching short dramas and has already set up a presence in the short drama industry. After the
event, Gao Yalin was interviewed by a reporter from Red Star News. He said that he is very optimistic about the development of cultural and tourism short dramas and is currently creating a Sanxingdui-themed comedy science fiction short drama.
Talking about the experience of creating short videos
"Eating is the first priority"
When being interviewed by a reporter from Red Star News, Gao Yalin had just participated in activities related to the China Online Audiovisual Conference. In an open-air teahouse near the venue, he brewed a cup of Bamboo Leaf Green and leisurely Sitting there, the afterglow of the setting sun reflected behind me. Gao Yalin used Sichuan dialects such as "An Yi" from time to time, expressing that he is an authentic "foodie" and loves Chengdu's food. He recalled that when he came to Chengdu in the 1990s, he was shocked by the food here. "Crock pot soup and pots of potted vegetables were piled into my stomach bit by bit. They were delicious for me. Chengdu people are so happy."
Gao Yalin He said that he is a person who likes to share. When he comes to Chengdu, he most wants to take photos of smoky food. For example, the food in the alleys has a unique Sichuan flavor. "The meaning of traveling is not just to check in and take a few photos, but to live quietly there and walk around the streets to discover the delicious food that suits you."
Gao Yalin is from Zibo, Shandong. Last year, he made his debut at "Zibo BBQ" At that time, he had shot many short videos for his hometown, and he also accumulated a lot of shooting experience. In his opinion, the six elements of tourism are: food, accommodation, transportation, travel, shopping, and entertainment. Food is the first. Including Tianshui Malatang, which is very popular recently, it also starts with eating.
Talking about short plays
"The homogeneity of short plays is serious"
At present, the short play industry is booming. When asked whether he saw the business opportunities in the short play industry, Gao Yalin said that this is inevitable. From an investment perspective, short plays Drama is a very good commodity, and its development is unstoppable. "It is also a production field that we are good at. The production cycle is very short, and the investment risk is relatively low. Of course, we should not rush for success. We must make good products and gain a good reputation in the industry." , it is possible to achieve profitability." When talking about the creation of short plays, Gao Yalin often came up with golden words, "Slow work will produce careful work, and you must have the spirit of craftsmanship." "The legend must be told by others, not you, you only need to be serious Just do your own thing."
In 2004, the sitcom "Family with Children" became a hit. Gao Yalin became an instant hit with the role of "Xia Donghai", making the image of "the nation's dad" deeply rooted in the hearts of the people. When asked whether short plays and sitcoms have anything in common, Gao Yalin bluntly said that it is difficult to connect the two. Sitcoms are companionships, such as "Family with Children" and "Wulin Gaiden". "Many viewers now hardly think about it. You can pick up the story of any episode, but remember those few people and a few lines. This is the companion type. Short plays are different. Many short plays are adapted from online articles and cool articles. They have strong plots and are even better than The plot of the movie is strong and there are many twists and turns. This is the essential difference between short dramas and sitcoms. What people remember about short dramas is the story of the boss’s counterattack or the treacherous plot.”
Gao Yalin also mentioned the short dramas. There is a serious problem of homogeneity in the work, "There have been many bosses, because the characters are not grounded and have not gone into depth. This is the problem that short plays are facing now. The writing is not in-depth enough, the characters are not outlined, and the emphasis is on flipping." It's not that these are bad, but they are indeed utilitarian." Gao Yalin said bluntly that he did not object to filming "Boss" stories, but the screenwriter needed to go deep into life. In Gao Yalin's view, short play creation is not easy and requires a lot of professional talents to achieve better development in the future.
Recently, a number of micro-short dramas with cultural and tourism themes have been popular on major platforms, and many more micro-short dramas with this theme will be broadcast soon.Gao Yalin is very optimistic about the development of cultural and tourism short plays. "Short plays are closely related to cultural tourism. Cultural and tourism short plays promote regional characteristics and are the core elements to eliminate homogeneity. Seizing this feature is the breakthrough point of short plays." Gao Yalin revealed, He and his team are currently creating a short play called "Return to Sanxingdui", a script outline written in Chengdu. For this reason, he once went to Sanxingdui to collect news.
In addition, the movie "Let's Shake the Sun Together" starring Gao Yalin was withdrawn from the Spring Festival schedule and was officially released nationwide on March 30. In the movie, Gao Yalin plays the father of Ling Min (played by Li Gengxi). He said that this is a movie that people cherish and hopes everyone will go to the cinema to watch it. The father in this movie is different from the previous fathers. His depressed heart Having nowhere to release and having to bear all the pressure is really worth watching and will make people think.
Red Star News reporter Zhang Shihao Intern Wu Sixuan Editor Zeng Qi
