On March 29, the 11th China Internet Audiovisual Conference - the Internet Audiovisual Empowering Radio and Television New Media Innovation Communication Forum with the theme of "Co-creation, Co-gathering, Integration and Sharing" was held in Chengdu. The forum was jointly guided by the Publicity Department, Internet Audiovisual Department, and Media Integration Department of the State Administration of Radio, Film and Television, and co-organized by the Radio, Film and Television Information Network Center, the China Joint Booth Online Platform, and Sichuan Radio and Television Station. More than 120 people, including the State Administration of Radio and Television, provincial and municipal radio and television authorities, broadcasting organizations, audio-visual platforms, brand companies and other relevant persons in charge, as well as industry experts and scholars, gathered in Chengdu to discuss the innovative development path of integrated radio, television and audio media. The
forum focused on the two themes of "Online audio-visual platforms assist the development of new radio and television media" and "Data empowers innovative communication of new radio and television mainstream media", and many industry leaders collided with their ideas. Gu Jianguo, deputy director of Jiangsu Radio and Television Station, Guo Shifei, deputy editor-in-chief of Henan Radio and Television Station, Yu Qi, executive editor-in-chief of Weibo and general manager of the media cooperation department, Su Xiaoming, deputy editor-in-chief of media cooperation of Douyin Group, and executive director of Bilibili Editor Zhang Xin successively delivered wonderful speeches, sharing his practical experience in using new technologies and new methods to spread new ideas and values under the large audio-visual industry structure, comprehensively improving the influence and communication power of mainstream media, and assisting radio and television for online audio-visual platforms. The development of new media provides new ideas.
Teng Yong, deputy director of the Radio and Television Planning Institute of the State Administration of Radio, Film and Television, Yu Lei, deputy convener of the Cultural Program Center of China Central Radio and Television, Zheng Huaping, editor-in-chief and vice president of Mango TV, Guo Hong, general manager of Alipay Content Division, editorial board member of Sichuan Radio and Television Yue Xueyuan, CEO of Sichuan Observation, shared new practices and new explorations in using audiovisual data to empower the in-depth development of media integration, focusing on top-level design, cross-border cooperation, brand value and other contents.
At the forum, representatives from the Radio and Television Planning Institute and Information Network Center of the State Administration of Radio, Film and Television, the Radio and Television Industry Development Committee of the China Broadcasting Federation, China Advertising Association and other industry associations, relevant provincial radio and television stations, GroupM, Miaozhen and related brand companies took the stage to witness together. The joint action "Co-building a new audio-visual evaluation system to lead the new upgrade of integrated media formats" and the launching ceremony of China's audio-visual big data communication value insight engine were launched.
The launch of China’s audio-visual big data communication value insight engine will promote China’s audio-visual big data to focus on new needs for integrated communication and new directions for high-quality development. With the help of AI multi-modal recognition, multi-level user tags, big data modeling and other technological innovative applications, The company has upgraded and launched new functions for data dissemination value insight analysis, giving full play to the leading role of data value to help the audio-visual industry prosper and develop.
In the roundtable dialogue session, a number of senior industry experts discussed the topic of "Data Empowering Integrated Communication" and shared innovative practices of big data, artificial intelligence and other technologies in helping the integrated development of new media in radio and television to improve quality and efficiency. The dialogue guests believed that data is not only a tool for content creation and user connection, but also a way of thinking that runs through the entire link of media integration. The underlying logic of smart technology applications cannot be separated from the support of big data. To fully realize the value of big data, we need to understand data, use data, and operate data, so as to cultivate new power, release new momentum, and comprehensively promote the high-quality development of the radio, television, and online audio-visual industries. .
