Jimu News Commentator Wu Shuangjian
On the evening of 28th, Red Star Capital Bureau learned from the bacon merchant Ms. Wang @一丹包肉丝 that Shanghai Minhang Good Mom Film and Television Development Co., Ltd. (Shanghai Minhang Good Mom Film and Television Development Co., Ltd.) had previously promised to invite Yang Zi and Huang Shengyi to the live broadcast room to bring goods. (hereinafter referred to as "Good Mom Film and Television") has been put on file for suspected contract fraud, and 6 people have been criminally detained. (According to a Red Star News report on March 29)
Screenshots of previous promotional materials
According to previous media reports, Good Mama Film and Television used celebrity live broadcasts as a gimmick to attract investment. Ms. Wang paid a pit fee of 100,000 yuan, because the other party promised to guarantee a minimum of 140 With sales of 10,000 yuan, they prepared a total of 1.7 million yuan of bacon products, but only sold one order, and they were not in the same frame as Yang Zi and Huang Shengyi. She then called the police on suspicion of contract fraud. This new development of
is gratifying enough. According to Elephant News, a total of more than 200 merchants were victimized, with the amount involved reaching more than 30 million yuan. Many merchants did not even realize that they had been deceived, and now the police have filed a case together.
media reported that Huang Shengyi and Yang Zi once issued a statement saying that they went to the relevant live broadcast room at the invitation of Douying Culture Media (Shanghai) Co., Ltd., and they did not know or have contact with Good Mom Film and Television and other related personnel.
According to the accounts of the victimized merchants, Good Mom Video plays a trick: using celebrities’ live broadcasts to bring products as an excuse to attract merchants to pay pit fees, promise guaranteed sales, and provide videos of celebrities and products in the same frame for merchants to promote... Facts Above, the latter two failed to materialize. It can be seen from this that the conditions offered by Good Mom Film and Television are very tempting. If nothing else, just a promotional slice has a very high publicity value. How could you know that you have fallen into a trap carefully crafted by others.
However, no matter how carefully designed, as long as it is a routine, people will see through it. Good Mom Film and Television probably believes that the amount of each order is not large, and the merchants will not pursue the consequences if they suffer losses. Perhaps they also believe that even if the merchant pursues the case, it will at most be a contract dispute and the police will have nothing to do with it. Unexpectedly, the police opened the case as a "contract fraud case", which means that the relevant personnel are suspected of committing a crime, and it is not as simple as they imagined. It is "shooting oneself in the foot".
Related Case Filing Notice
In this case, we can see that the key point of the routine is the role of the star. Many netizens reminded merchants that celebrities bringing goods may not necessarily make them popular, and they should not be superstitious about the traffic of celebrities. This is of course the fact. After all, some celebrities lack understanding of the products when bringing goods. Sometimes, they play a guest role, and it is difficult to say how much effect they have on product sales.
At present, the role of celebrities in the case has yet to be determined. Yang Zi posted a video on March 28, saying, "The French Open is wide open and meticulous, leaving no place for criminals who defraud under the guise of celebrities and entertainers." This statement means that he believes that he is also a victim.
What kind of agreement is there between Douying Culture Media (Shanghai) Co., Ltd. and Good Mom Film and Television? What is the agreement between celebrities and Douying Culture Media (Shanghai) Co., Ltd.? Is there even anything else in between? The company links the relationship between celebrities and victim businesses, which netizens are currently unaware of. I would also like to remind you that as a celebrity artist, you should be careful in your words and deeds and be careful of being taken advantage of by others. You must be clear about what you are doing in the live broadcast room and what legal responsibilities and obligations you have. Otherwise, if something goes wrong, even if you think you are just a "tool" or "victim", your reputation will be hit, and ultimately your own financial path will be cut off.
(Source: Jimu News)
