In recent times, chasing celebrities and watching performances have become an important part of many Jinan tourists’ travel plans. Since the Spring Festival, celebrities who have visited Jinan include Zhu Xiaotian, Xu Wei, Xie Tianxiao, Huang Liling, Wu Tiaoren, Chen Kun, Ren Min, as well as dozens of celebrities from the two programs "Everyone Accelerating" and "Hahahahaha". On the ticketing platform, concerts by JJ Lin, Cyndi Wang, Zhao Lei and others are being booked or marked as "out of stock". Faced with "the overwhelming wealth", how can Jinan turn "traffic" into "retention" ?
Stars keep showing off, and fans are "broken"
Those viewers who grew up watching "Meteor Garden" would never have thought that one day they would see "Ximen" eating meat in Jinan on the short video platform. After seeing the beautiful scenery and feeling the fireworks of the old city of Jinan, Zhu Xiaotian left a comment on Jinan that it was "a worthwhile trip". Those fans who watched Zhu Xiaotian's video also "planted" handfuls of meat, sweet foam and spring water tea because of his enthusiastic recommendation.
Zhu Xiaotian in Black Tiger Spring
Zhu Xiaotian eats Jinan's famous delicacy
Earlier, Aya and Zhou Xun's "eating vlog" of Jinan from the perspective of passers-by also hit the screen on social platforms. In addition to Bao, which is a must-see in Jinan Tuquan and Daming Lake, they also visited Minzu Street and Huanlian Night Market, which are popular among young people. They obviously did a lot of homework before coming. Sa Beining, Bao Jianfeng, Ouyang Xiadan, and Li Xiaomeng's trip to Jinan is more inclined to a cultural journey. While doing the program, they interpret the past and present lives of the historical and cultural city.
With the arrival of guests from the two programs "Hahahahaha" (referred to as "Five Ha") and "All Members Accelerating" (referred to as "Accelerated"), as well as the Youth Music Festival, they went to Jinan to "travel + meet celebrities" "The climax came.
The Youth Music Festival held in Jinan Special Oriental Myth on March 23
On March 23, many netizens posted Reuters news on social platforms that the main creative staff of "Wuha" were at Jinan West Railway Station. On that day, many fans from all over the country gathered in Jinan for famous singers and bands such as Xu Wei, Second-hand Rose, Xie Tianxiao, Huichundan, and Sound Fragments. That night at the Youth Music Festival held by Fantawild Oriental Mythology, when "Five Ha" member Dong Baoshi performed on stage, Lu Han's water delivery backstage accidentally turned into a big "Easter egg", which also released a program recording schedule circulated on the Internet. A new "smoke bomb" is released. The recording schedule was rumored, but the news that "100 million fans gathered at the Nanmen Gate of Daming Hu" in Jinan "alarmed" the program team. The program team issued a message to clarify the facts and said that they "felt the enthusiasm of Jinan friends."
Jinan's "100 million fans gathered at Daming Lake" waiting for the "Hahahahahaha" program group
to send off "Five Ha". On March 26th and 27th, "Acceleration" conducted a two-day recording in the ancient city of Mingshui, Zhangqiu, including More than a dozen celebrities, including the "Re-employed Boy Group" and "Nanbowan", started running in Quancheng, and the videos and pictures taken by netizens spread all over the Internet. This episode is expected to be broadcast on April 26, and Quancheng fans are already rubbing their hands in anticipation. At the end of last year, Sa Beining and Bao Jianfeng came to Jinan to record the large-scale cultural variety show "The Biography of the Masters: Eight Great Masters of the Tang and Song Dynasties". The last Zeng Gong chapter has been met with the audience. In the program, Sa Beining and "Zeng Gong" came to Jinan City In the library, Baotu Spring, Chaoran Building and other places, you can relive Zeng Gong’s years in Jinan and see the extension of Jinan’s cultural heritage.
"Acceleration" has just left. Jinan has welcomed Chen Kun, Ren Min and Chen Jingke, who recently became famous for "Fireworks". I wonder which other celebrities and program crews will visit Quancheng next?
The performing arts market is “shark crazy”
Since last year, the cultural and tourism market has been in full swing. The performance economy has become the city’s new traffic code, carrying the banner of cultural and tourism integration. The influx of music fans not only stimulated the consumer market, but also brought real economic benefits. Tens of thousands of consumers compete to check in and transform into walking billboards on various social platforms. While improving the city's reputation, it is also conducive to attracting more high-quality cultural projects and promoting the prosperity and development of the local cultural industry. develop. To this end, various regions have spared no effort to launch a "battle for the audience.""Traveling with the show" and "traveling to a city for a concert", Internet celebrity cities have sprung up on social platforms, and Jinan is also fortunate to be a beneficiary city of this wave of dividends.
At the beginning of 2023, Jinan vigorously promotes the recovery of the performing arts market and boosts the development of the cultural tourism industry. The dance drama "Dream of Red Mansions", the drama "Dream of the Red Chamber", "The Stage" and "The World", as well as the comedy performances of Happy Twist to accompany the weekend, as well as Liu Ruoying, Zhang Xinzhe, Xue Zhiqian , Rainie Yang, Lao Lang, Ren Xianqi, Liang Jingru, Shuimu Nianhua, Zhao Chuan, Huang Qishan and other well-known singers' concerts have been staged one after another. There are blockbuster performances almost every month. Many performances are so popular that you have to work hard and the tickets are sold out as soon as they are opened. .
Entering 2024, data from ticketing platforms such as Damai, Pingniu, Ferris Wheel, and Dahe Ticketing show that the “performance craze” still shows strong stamina. Due to intensive schedules and tight venues in first-tier cities, the performance market in 2024 will continue to show a trend of overflowing to second- and third-tier cities, and even sinking to fourth- and fifth-tier cities.
Since the beginning of this year, Huang Liling took the lead in singing in Jinan, and then Zhao Lei's "No Signal" 2024 tour Jinan station sold out for the first time. Some netizens revealed that the infield ticket price of 999 yuan has been sold to a "sky-high price" of nearly 10,000 yuan by scalpers. ". Among the officially announced concerts in Jinan, on April 27th, "Sweetheart Leader" Cyndi Wang will perform at the Jinan stop of the "SugarHigh" World Tour Concert; on May 24th, Lisa Ono, who has not been seen for a long time, will perform at the Shandong Hall The 35th Anniversary Tour Concert of "Seeing a Rose Again" will be staged; on May 11th and 12th, JJ Lin will hold two consecutive concerts at the Olympic Sports Center Stadium. In addition, a longer concert list has been circulated on social platforms, including Su Youpeng, Li Ronghao, Eason Chan, Zhang Jie, Deng Ziqi, Chen Chusheng, Aaron Kwok, etc. This list has long been popular among fans in Jinan and surrounding areas The news spread, and people on the Internet happily exclaimed, "Jinan's performance market has gone crazy."
From the lighting up of the Chaoran Building in March last year, which became popular all over the Internet, to seeing the winter in Jinan with my own eyes and lamenting that "Lao She is still reserved"; from various celebrities and Internet celebrities checking in to visit Quancheng, to Li Yitong and Jin Chen speaking for their hometown, Quancheng's Beauty has been reflected in reality from primary school Chinese textbooks. Cultural tourism + celebrities, variety shows, and performing arts have gone through different permutations and combinations, and they have all made Jinan "big points".
"The Biography of the Masters: Eight Great Masters of the Tang and Song Dynasties" and "All Members Accelerating" have come to Jinan to record, all of which took a fancy to the rich ancient charm of Jinan's historical and cultural city. Tang Liang, head of the event marketing group of the Integrated Marketing Department of Mango TV Member Center, said in an interview with New Yellow River reporter that the reason why he chose to record in Jinan is because the core purpose of "Acceleration" this season is to "tell Chinese stories well." , "Mingshui Ancient City combines spring city culture and spring water culture, which is particularly representative." In order to better reflect the regional culture, many full-course culture and poetry elements represented by Li Qingzhao were also embedded in the program settings. Better display the style and cultural characteristics of Quancheng. Why did
choose Jinan for the concert? When the concert is held in a city, priority will be given to cities with good box office and consumption bases, which are closely related to the local resident population and total GDP. Li Hui, a professor of cultural industry at Shandong Normal University, said that Jinan’s software and hardware have the foundation to undertake high-standard concerts. In the battle to grab people, facing the continuous escalation of consumer demand, the performance economy can't boost cultural tourism consumption without the cooperation of various departments, including improving reception capabilities, improving infrastructure construction, planning marketing activities, optimizing the approval process, improving safety and security, and cultivating industries. In all aspects such as chains, Jinan has withstood the “test” of music fans across the province and even across the country.
Of course, the answers to whether Jinan is worth coming to, how long it is worth staying, and whether it is worth coming again are hidden in the details of how Quancheng treats every tourist. On major social platforms, the copywriting "You must come to Jinan" has become popular from spring to winter.Go see the jelly-like spring water, experience the city spring water walk, check in to light up the lights at Chaozhen Building, drink tea made from spring water, eat handfuls of meat and drink sweet foam, taste the winter in Jinan described by Lao She, and the subway buses that were delayed for the concert... Behind the tourists’ shouts of “Come back to Jinan next time” is Jinan’s use of strength and sincerity to pamper fans.
Chen Kun at the event in Jinan
However, there are many Internet celebrity cities across the country, and how to turn traffic into "retention" is the ultimate issue. Li Hui said that in this regard, cases in cities such as Chengdu and Xi'an are worth learning from for Jinan. However, while learning from successful experiences, Jinan must also combine its own cultural resources and characteristics to create an attractive cultural performance and event brand. At the same time, we will focus on improving the quality of tourism services and tourist experience, and strengthen the construction of tourism infrastructure and public service systems so that tourists can enjoy comfortable, convenient and high-quality tourism services in Jinan. In addition, Jinan can also strengthen tourism cooperation and joint development with Tai'an, Zibo, Qufu and other surrounding areas to form a regional tourism community and jointly attract more tourists to visit and experience.
Not every city can continuously hold high-quality, large-volume performances. Holding large-scale performances is a review of the city's management capabilities and public service levels. The reason why Jinan can seize the general trend of integrating culture and tourism and grab a piece of the "Culture and Tourism +" cake is not only because of its rich cultural atmosphere as the background, warm hospitality, high-quality and low-priced high-reputation services, but also personalization Relying on tourism products, human culture, diversification and immersion, the "fire" of celebrity, program, film and television, performance and other traffic and the "explosion" of Jinan's cultural tourism form a closed loop. Only when the popularity gathers, the city's image will be It will be updated and iterated, attracting more young people to settle down and find employment, and gain population growth. Behind this lies opportunities for urban development.
Source: Jinan Times
