Speech site
Cover news reporter Xun Chao
"If you don't go to restaurants, you don't take a shower, and you don't drive around in a broken car. Tourists must come to say hello and be a free guide." During the Spring Festival in 2024, Harbin will become a popular tourist destination in the country. Top-notch" has ignited the national ice and snow tourism market. On the afternoon of March 27, at the 11th China Online Audiovisual Conference·"Building a New Ecosystem to Empower New Development" held in Chengdu on the afternoon of March 27, the short video and live broadcast empowering industry high-quality development forum, Lan Feng, member of the Standing Committee of the Harbin Municipal Party Committee and Minister of the Propaganda Department With the theme of "The Internet connects the world, audiovisuals and ice and snow - short videos help Harbin's ice and snow tourism to "break out of the circle"", the theme sharing was carried out to decipher the "wealth and wealth" of Harbin's cultural tourism. At the beginning of
's speech, Lan Feng shared several sets of data: "This ice and snow season, Harbin Airport's passenger throughput was 8.1002 million, a year-on-year increase of 80.03%; the railway sent 12.93 million passengers, a year-on-year increase of 107.5%. Harbin received a total of 8,743.8 tourists. million, a year-on-year increase of 301.49%, and the total tourism revenue was 124.89 billion yuan, a year-on-year increase of 505.52%.”
The popularity of offline cultural tourism stems from Harbin’s emphasis on tourists. From building a warm inn in Sophia Church Square and raising the artificial moon, to laying anti-slip carpets in the underground crossing of Central Street, flying hot air balloons on the Songhua River, and more "powerful fans" in every detail, Harbin insists on "whatever tourists want, we will do it" "What to go on" to meet the needs of tourists to the greatest extent.
These distinctive and sincere service measures have also been intuitively put on the Internet by tourists from different perspectives and through different channels, promoting online netizens to continuously accumulate emotional value for Harbin's next "new job" and "big move" , inspiring offline tourists to rush to "Erbin" first.
Lan Feng admitted that mastering the platform’s network traffic password can empower characteristic cultural tourism to flourish. But she also emphasized: "Standing at the forefront of traffic, we always stand firm with the people, follow the online mass line, listen to every appeal, respond to every concern, and continue to stimulate the enthusiasm and vitality of the cultural tourism market."
short video, Harbin's urban heritage, quality of citizens, ice and snow culture, and regional customs in the live broadcast have won widespread recognition and strong support from tourists across the country. Harbin's integrated and diverse urban culture is vividly displayed to the world through the lens and on the Internet, and the old industrial base in Northeast China is radiating new vitality and vitality.
There is faith in the spring breeze, and there is an appointment in Erbin. Lan Feng said: "Harbin will continue to use information technology to sense the tourism situation, smooth communication channels, promote tourism products, facilitate tourists' services, expand the presentation breadth, narrative depth, and communication dimensions of urban cultural tourism short videos, so that the cultural tourism industry can The Internet 'swiped the screen' and gained strong customer flow, which further empowered high-quality development."
