Hayao Miyazaki's film " What kind of life do you want to live ", which just won the Oscar for Best Feature Animation, is confirmed to be on the big screen in mainland China on April 3. So far, four Japanese animated films have been scheduled. It's in April. They are "What kind of life do you want to live" on April 3, "Digimon 02: The First Call" on April 20, and " Howl's Moving Castle " and "" on April 30 Spy house code name: Bai ".
However, this is not the first time that Japanese animated films have gathered together in April. A year ago, many Japanese animated films were also released in this period. Some of them even set domestic box office records for Japanese animated films. It appeared on hot searches many times and became the hottest topic at the time.
△ Pictures / Movies What kind of life do you want to live? Official WeChat account
Why do Japanese animated movies always get together in April?
On April 4, 2023, " Detective Conan: The Undead of Baker Street" will be released in mainland China in a restored version. On April 7, the animated film "Dog King" will be released. On April 20, the animated film " Slam Dunk" adapted from the comic will be released. " was released, plus director Makoto Shinkai's " Suzuya's Journey " released on March 24, there are almost four animated movies.
In the end, "Suzuya's Journey" broke the box office record of "Your Name" for nearly 7 years with a box office of 807 million, becoming the highest-grossing Japanese animated film in the mainland. Although "Slam Dunk" only has 660 million, it can firmly occupy the second place at the box office. It’s no wonder that so many Japanese animated movies are scheduled to be released this month this year.
In fact, April, which is called the "Qingming Festival" by netizens, has always lacked the most competitive blockbusters. The Qingming Festival holiday is short, and there are activities such as tomb-sweeping scheduled. Many people will not choose to go to the cinema during this time. Therefore, many films will choose the earlier Spring Festival release, or the later summer release.
However, Japanese animated films, which are mainly watched by students and young people, have unique advantages in this period. On the one hand, many young people do not have many activities planned for the Qingming Festival, but they also need to watch movies during the holidays. On the other hand, "healing" Japanese animated movies are also very consistent with the atmosphere of Qingming Festival. At this time, the "Qingming Festival" in April, which has no competition from blockbusters, has naturally become a high-quality choice.
But even so, the box office of "Journey to Suzuya", which broke the record last year, was only about 800 million. Compared with the Spring Festival and summer movies, which often exceed 1 billion, the gap is indeed obvious. It can also be seen that three of the four Japanese animated films scheduled for April this year are scheduled to be released after the 20th, leaving more time for the May Day release.
△Picture/Singya Trip Official Weibo
Theater staff: It is difficult to replicate last year’s box office
A fan from Changsha who likes two-dimensional movies told reporters that after knowing that there were so many animations to be released this month, she said What I hope most now is to rush to the day when it is released, and then invite friends to watch it together. She said that she has been a fan of Hayao Miyazaki movies since junior high school. What she is most looking forward to this time is "Howl's Moving Castle" and she hopes to listen to the movie's soundtrack in the cinema.
"The films "What Kind of Life Do You Want to Live" and "Spy House Code: Bai" scheduled for release this year are both films with a certain audience base, and they will definitely be scheduled with sufficient prime time and screenings." A Changsha reporter The person in charge of the cinema told reporters this.
He estimates that "What Kind of Life Do You Want to Live" may become the highest-grossing among these four movies. "This one is an award-winning film. Hayao Miyazaki has a good reputation among movie fans. It can be regarded as the main film during the Qingming Festival."
However, he also believes that these films will be difficult to achieve the level of last year's "Singya Journey" and "Slam Dunk". The height of "Master". "The publicity and marketing of "Suzuya" is very successful, and the sentimentality of "Slam Dunk" is also difficult to replicate. Hayao Miyazaki's films still have certain limitations in terms of market success."
netizen: Live in the cinema in the second dimension
So many animated movies have flooded into April, which also makes many two-dimensional movie fans very happy.Some netizens said, "I understood in advance how the living expenses in April will be spent", "The second dimension also has its own Spring Festival period", "This is the year 2024 that I have been waiting for and looking forward to in my dream."
Xiaoxiang Morning News comprehensive report
