Guo Degang officially announced at the end of March that he was going to start a live broadcast to chat with netizens. According to the information Guo Degang revealed in the live broadcast, he should have made all preparations for the live broadcast if he does not fight an unprepared battle.
What preparations are there? It can’t just be about buying mobile phones, cameras, lights, and microphones, nor can it be about buying clothes and setting up background walls, so what should you prepare?
The first thing to prepare is the topic. If Guo Degang doesn’t talk about cross talk, he probably won’t talk about storytelling either. What topics he wants to talk about need to be prepared.
Secondly, some netizens believe that Guo Degang will definitely prepare blocking words and atmosphere groups. On the one hand, he will try his best to block all comments that are unpleasant and detrimental to his image. On the other hand, he will always make comments that are pleasant to look at appear in the comment area. Content that will help him improve his image, of course, only if he opens a comment section. Of course, Guo Degang also needs to prevent his live broadcast room from being reported and promoted. This must be prepared in advance to ensure that the live broadcast can end successfully.
However, even if Guo Degang is fully prepared, it is an unwise decision for him to start a live broadcast at this time. The right time, place and people are not available.
1, fame
Before Guo Degang’s former colleague Cao Yunjin became famous through live broadcast, the self-media supporting Deyun Club gave Cao Yunjin the nickname “Cao Internet Celebrity”, which was not only a joke but also a derogation.
Now Guo Degang is also broadcasting live, and it is not recruiting students from Deyun Club or participating in variety shows. He also advertises in advance to warm up. No matter what the effect is, the netizens who support Cao Yunjin will definitely treat others the same way. He gave Lao Guo the nickname "Guo Internet Celebrity".
To be honest, for Lao Guo, "Guo Internet celebrity" definitely doesn't sound good, but there is no way, after all, Gangsi's self-media calls Cao Internet celebrity first.
2. Bad weather
Cao Yunjin became famous through live broadcasts in 2023, and immediately held dozens of commercial performances in succession, with ticket prices of 100, 200, and 300 yuan.
In 2024, Guo Degang will also broadcast live, and also arrange a Deyun Club Crosstalk Conference group to conduct commercial performances, with ticket prices of 200, 300, and 400 yuan.
At best, this is business competition, but at worst, this is Guo Degang "learning the craft" from Cao Yunjin, copying homework step by step. In the past, Guo taught Cao, but now Cao teaches Guo. There is no way, who gave Cao Yunjin the advantage.
3. Unfavorable geographical location
In March 2023, Guo Degang signed a contract with Douyin’s competitor Kuaishou, and in April Cao Yunjin became popular in Douyin’s live broadcast.
In March 2024, Guo Degang announced that he would start a live broadcast on Douyin. At this time, Cao Yunjin had been famous on Douyin for nearly a year.
On the one hand, netizens will think that Lao Guo is not doing well in Kuaishou and has to return to Douyin. On the other hand, Cao Yunjin has already established a territory in Douyin, and Guo Degang has lost his advantage by jumping across Kuaishou Douyin to Qin Muchu.
4. Harmony and disharmony
If Guo Degang started a live broadcast in 2018 or 2019, when Deyun Club was most prosperous, it would be the icing on the cake. At that time, he was still an honorary employee of Toutiao. The time, place and people were all qualified. .
However, starting in 2021, the momentum of Deyunshe and Guo Degang began to decline, and news of Guo Degang seeking reconciliation and "recruitment" spread from various channels.
In the next few years, from the Satellite TV Spring Festival Gala program being removed from the shelves to being rumored about scandals, from Chen Xiaohua being fired to Yue Yunpeng’s manager becoming a hot search, from the Peking Opera old man being asked to leave a job by an orphan, to the partner company exposing his green card, all the way to Cao Yunjin becoming famous.
It can be said that today's Guo Degang's online reputation is no longer the momentum it was in 2018 and 2019. At that time, live broadcasting could be said to follow the trend and get twice the result with half the effort. Nowadays, live broadcasting is going against the trend, doing more things but not necessarily getting more results.
5. Problems in the comment area
Some self-media said that Guo Degang started the live broadcast to refute rumors and chat. The refutation of rumors was mainly aimed at some false rumors, such as not eating and singing like a bangzi.The question is, how can we “refute rumors” about things that some netizens are concerned about?
For example, "Guo Degang's Things" written by Guo Degang clearly records that Guo Degang once studied with Yang Zhigang, Guo Degang once embezzled state property, and Guo Degang personally admitted that the director of Beijing TV Station was his benefactor... If netizens asked about these things, Guo Degang would How to "refute rumors"?
There are also questions such as "Where is the old man of Peking Opera?" and "Where is the manager Yue Yunpeng?" etc. How should Lao Guo answer?
If Guo Degang chooses to avoid these questions and only answers innocuous questions such as why he doesn't want to eat, then the live broadcast will lose its meaning, and he might as well not broadcast it at all.
6. Boosting Listening to Yunxuan
To be honest, the popularity of Cao Yunjin’s live broadcast room has declined a bit after talking about cross talk for nearly a year. The previous 100,000 plus is less common now, which is also a normal phenomenon. When the popularity of the
live broadcast room declined, Cao Yunjin officially announced that Yunxuan Theater was ready to open. This is the time when Tingyunxuan needs the most popularity, not only online, but also offline. Where can you find topics and popularity?
What a coincidence, Guo Degang started a live broadcast. Due to the grievances between him and Cao Yunjin and the competitive relationship between Deyunshe and Tingyunxuan, you can even add the debate between Gangsi and Jinfen. Guo Degang is like a catfish. The same suddenly came in and suddenly raised the popularity. Cao Yunjin and Ting Yunxuan also received traffic boost.
In the past, some netizens said that Guo Degang and Cao Yunjin were playing a double act, but basically no one believed it. However, from 2023 when Guo Degang went to Kuaishou to help Cao Yunjin become popular on Douyin, to when Guo Degang boosted traffic when Tingyunxuan Theater was preparing to open in 2024. , it can’t really be their double act.
7. It is not conducive to Gangsi’s self-media
To use an analogy, Guo Degang is like a manufacturer, responsible for “delivering goods” to Gangsi’s self-media. Gangsi’s self-media acts as a second-tier dealer “selling goods” on his own account. Let’s convey what Mr. Guo and What did Chairman Wang say recently to attract the traffic and rewards contributed by Gangsi.
Nowadays, Guo Degang, the "manufacturer", runs his own live broadcast to "sell goods". Who among the gangsters will go to those second-rate traffickers to contribute traffic and gifts.
Therefore, Gangsi’s self-media should pray that Guo Degang does not broadcast live broadcasts too frequently, otherwise, it will be difficult for Gangsi’s self-media.
Once dealers can't make money, they may look for new manufacturers and have to be on guard.
To sum up, Guo Degang chose a situation where he didn’t have the right time, place, and people to start a live broadcast. His courage is commendable, but it also really made the fans who care about him and support him sweat.
