There is still no music variety show recently, so for a long time I will talk to you about concerts and singer lists, or real-time hot searches.
The concert that has been discussed a lot lately is actually Li Ronghao’s Bird’s Nest concert.
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Li Ronghao's Bird's Nest Concert has now opened for reservations on the first platform to grab tickets. However, after the number of people came out, netizens opened a lot of posts.
is nothing more than a conclusion: Li Ronghao is much more "ambiguous" than imagined.
We can’t blame netizens for being biased. As of the time of writing, the number of people who wanted to see Li Ronghao’s Bird’s Nest concert was only 50,000. The data
is obviously not what a singer who has previously embarked on a large-scale tour and has a good record in the Chinese music scene should have.
Li Ronghao deserves to be higher.
02
In fact, Li Ronghao’s current problems are quite obvious. If you often read articles related to the music industry, you can easily draw several conclusions.
The first point: Marketing
Li Ronghao's marketing is not as much as that of many mainstream singers. At the same time, because he officially became popular in the music scene because of "Singer", he has not been on the same track as many singers in the future. He basically follows own way.
The result is that many netizens and fans basically don’t play with Li Ronghao when discussing the mainstream music scene.
For example, I often write about the landscape of the music scene. The younger generation Li Ronghao is not relevant, and the Mesozoic generation basically only considers singers such as Jay Chou, JJ Lin, Joker Xue and Zhang Jie.
has no bundles and no topics. Last year, Li Ronghao even had "Wumeizi Sauce" to market. This year, he can't even find a suitable entry to make a hot search.
This is quite embarrassing for a Mesozoic stadium singer.
It’s okay if the audio source data is not at the top. The key audio source data is so high, but the actual popularity offline is not that much.
If he wants to make his stadium performance better, marketing is necessary. Singers like Jay Chou and JJ Lin will not give up marketing completely. Marketing is not a derogatory term.
The second point: too few loyal fans
Li Ronghao has relatively few loyal fans, and they are basically just casual fans who listen to the song.
Many times, fans are a very mysterious thing. It will be very difficult for a singer to rely solely on the opinions of passers-by. Unless passers-by have a very high favorability, they are basically fans.
For many listeners who like to listen to Li Ronghao's songs, considering Li Ronghao's singing skills and his musical attributes, the live listening experience in the stadium is smaller than the sound engineer's version in the stadium.
As a result, the audience's desire to buy tickets is not that strong. If
wants to solve it, he needs to further improve his singing skills and promote his songs more on short video platforms to make the songs more suitable for choruses. At the same time, he needs to improve his appeal in variety shows and increase the number of loyal fans.
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So, just looking at the number of people who want to see Li Ronghao at the scene, can his concert tickets be sold out?
In fact, just look at Hua Chenyu’s Bird’s Nest concert before. At that time, the number of people who wanted to see Hua Chenyu’s Bird’s Nest concert was 260,000.
After reading Li Ronghao’s data, you may think that this data seems pretty good, but the final result is.
Hua Chenyu’s Bird’s Nest concert has a 55% discount on the secondary platform.
This actually means that the number of people who want to see it is very unstable.
However, the two singers’ passerby lists are different, and Li Ronghao has just started to make reservations. When the tickets are officially sold, the number of people who want to watch will increase a lot.
I am just judging based on the current data that it is relatively easy for Li Ronghao's Bird's Nest concert to be sold out, but the final price of the secondary platform will not be ideal, and the possibility of discounts is very high.
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