According to the movie box office trends in previous years, March to April after the Spring Festival is usually the "cold period" and the traditional "off season" in the film market, but this year is a little different. According to Beacon Professional Edition, as of today (22), the total box office (including pre-sales) in March 2024 has exceeded 2 billion yuan, exceeding the box office in the same period in the past two years. Among them, the good box office trends of films such as " Remove Three Evils in a Week " and " Dune 2" have made the movie market lively.
The box office continued to surge in March, and the Qingming festival in April is eagerly awaited. Up to now, there are many domestic and foreign excellent films targeting the Qingming Festival. The film types are diverse, including animation, suspense, crime, drama, comedy... it is dizzying.
According to the release calendar of the Beacon Professional Edition, as of the 22nd, a total of 8 films will be released in the Qingming Festival in 2024, including " Snow Leopard ", the posthumous work of director Wanma Tseden, and the new film "" by animation master Hayao Miyazaki. What kind of life do you want to live ", as well as Chen Jianbin, Jiang Qinqinthe couple's "The Grass and Trees in the World", and The Yellow Bird Behind! ", " The Great "Villain" ", "Snow Queen 5: Battle of Melting Ice", "What kind of life do you want to live", " Midnight Strange Stories ", etc.
In the cctv6 "Today's Film Review" on the 21st, film critic Wu Yanyu said that this year's Qingming Festival is a special period with many films and diverse types. This is a scene that has been difficult to see in the Qingming Festival in the past few years. .
She specifically mentioned the film "Snow Leopard", which is a story about how humans and animals finally get along. A snow leopard broke into a herdsman's sheepfold and killed nine sheep. Therefore, the herdsmen father and son were at loggerheads. The son insisted on killing the snow leopard, but the father insisted on letting it go. In addition to the film's story itself, Wu Yanyu also believes that the highlight of the film is that "outside the film, (the audience will also have) the memory, commemoration and respect of director Wanma Tseden. So to a certain extent, "Snow Leopard" Both inside and outside the film, it is very consistent with the social mood of the Qingming period."
In addition, Wu Yanyu believes that "What Kind of Life Do You Want to Live" directed by Hayao Miyazaki is very different from his previous animated films. "This film will be deeper, more profound, and even have philosophy in it." Wu Yanyu said that when he directed "What Kind of Life Do You Want to Live", Hayao Miyazaki was already over 80 years old. In the life cycle of life experience and physical condition, the film produced may still be Hayao Miyazaki, but there will also be another side of Hayao Miyazaki that the audience has not seen or understood.
"The World of Grass and Trees" "The oriole is behind!" "Although these two films do not talk about the issue of life and death, they also show more about the choices the protagonists will make after encountering extreme life circumstances and focusing on the topic of family love.
Regarding the Qingming Festival, Wu Yanyu believes that when the remaining heat of the Spring Festival stalls is gradually exhausted and the May Day stalls and summer holidays have not yet arrived, the Qingming Festival plays a role as a link between the past and the following. "Chinese audiences often pursue emotions when watching movies. Value. On the one hand, the characters and stories in the movie are related to one's own life, and on the other hand, whether the movie can stimulate the audience to release their emotions in the cinema."
editor Zeng Qi
