On the occasion of the 6th anniversary of the founding of China Central Radio and Television, on March 22, the CCTV AI micro-short drama was launched and the AI channel was officially launched. my country's first AI full-process micro-short drama "Chinese Myth" met the audience. Shen Haixiong, Vice Minister of the Propaganda Department of the CPC Central Committee and Director of China Central Radio and Television, attended and jointly launched the micro-short drama and the CCTV AI channel with guests from the Ministry of Education, the Ministry of Science and Technology, the State Administration of Radio, Film and Television and other units.
Jiang Wenbo, a member of the editorial board of China Central Radio and Television, said in his speech that in the context of promoting high-quality development and developing new productive forces in accordance with local conditions, we should integrate scientific and technological innovation resources, lead the development of audio-visual industry innovation and upgrading, and accelerate the formation of artificial intelligence-based technologies. The China Central Radio and Television Station is responsible for the new productivity of the engine. The full-process AI micro-short drama "Chinese Mythology" and the micro-short drama "AI Reading Classics" officially released today are the latest practices of the main station to innovatively apply and creatively transform AI productivity. Adhering to the concept of openness and win-win, the main station actively cooperates with scientific research institutions, universities and enterprises to advance together through exploration, jointly face the imperfections of artificial intelligence, and jointly grow in practice. We look forward to the joint efforts of everyone to promote the new productivity represented by AI and effectively transform it into new communication power and influence, win opportunities for the station to lead the all-round transformation of content production, communication and consumption methods in the global media industry, and provide a platform for The high-quality development of the main station has injected new momentum into AI.
ai's full-length micro-short drama "Chinese Mythology" has a total of six episodes, namely "Mending the Sky", "Chasing the Sun", "Flying to the Moon", "Reclamation", "Controlling Water" and "Tasting Herbs". It starts from classic mythological stories and uses AI technology. Expand people's conventional imagination of myths, and then show the echo of the national spirit of the times through the deep connection between classic images and current human society. The play is jointly launched by CCTV, CCTV Artificial Intelligence Studio and the Metaverse Culture Laboratory of School of Journalism and Communication at Tsinghua University. Its art, storyboards, video, dubbing and soundtrack are all completed by AI. Xiang Botao, deputy secretary of the Party Committee of Tsinghua University, and Kang Zhen, vice president of Beijing Normal University, who are co-participants of the artificial intelligence studio of
, promoted "Chinese Mythology" on the spot, believing that the release of this first domestic AI full-process micro-short drama embodies the performance of China Central Broadcasting Corporation The TV station is determined to continue to promote the iterative upgrading of the audio-visual industry and has the courage to break through itself and adhere to integrity and innovation.
A series of mini-shorts "Ai Reading Classics" produced by the original AI team of CCTV was released on the same day. The play is based on historical records, literature, agriculture, tea science, medicine and other classics, and uses a new AI method to vividly interpret the enduring code of Chinese civilization. The first issue of "Zhou Chu Eliminates Three Evils" will be launched on CCTV on March 29.
Zhang Zhiqing, Executive Deputy Director of the National Library of China and Deputy Director of the National Center for Preservation of Ancient Books, said during the on-site promotion that the micro-short play "Reading Classics on AI" uses AI to revitalize ancient books and uses short plays to reshape classics, providing innovation for the revitalization and dissemination of classics. sexual solution.
At the event, CCTV released the AI micro-short urban brand communication plan. The main station will work with various localities to focus on urban development, cultural tourism, celebrities and monuments, folklore and stories, etc., to launch a series of urban cultural tourism AI micro-short plays to help create city business cards and increase the popularity and reputation of cities in various places.
Harbin Project and CCTV jointly planned AI micro-short dramas to create fresh experiences about urban culture and tourism; Yantai Project and CCTV jointly planned AI micro-short dramas with city characteristics such as Penglai Wonderland Wonders and the Myth of the Eight Immortals Crossing the Sea.
According to reports, CCTV will also share the integrated communication platform with all walks of life, create the CCTV’s first technological feast with artificial intelligence as the core, "CCTV AI Gala", and launch CCTV's "AI Vision" channel. "CCTV AI Gala" brings together top domestic technology companies and industry experts to present the broad application scenarios of AI technology and showcase the breakthrough achievements in the field of artificial intelligence in my country. The "AI Vision" channel will collect high-quality AI works and popular AI applications to create a central media AI platform. CCTV, in conjunction with the Artificial Intelligence Studio of China Central Television, launched an AI video collection and screening activity for AI enthusiasts around the five major themes of Chinese mythology, vast classics, seeking beauty in China, science fiction world, and fireworks on earth.Excellent video works will have the opportunity to be presented on CCTV's "AI Vision" channel, and will be recommended and screened in "CCTV AI Gala" and related programs.
Recently, China Central Radio and Television has used artificial intelligence technology to intensively launch a number of generative AI works, including China's first Wensheng video AI series cartoon "Ode to a Thousand Autumn Poems", and the first English version of the Chinese dragon theme series translated with AI full-process empowerment Micro-documentary "The Ins and Outs", etc., and the country's first standardized standard for the use of artificial intelligence in media was formulated and introduced. Relying on massive high-quality video and audio data and professional media creation capabilities, the main station is working hard to create a Wensheng video model with Chinese characteristics, international leadership, and strong practicality, leading the iterative upgrading of my country's audio-visual industry with technological innovation, and using new technologies to Quality productivity and new quality communication power have opened up a new world of literary and artistic creation and cultural inheritance.
Tian Zuyin, Director of the Basic Education Department of the Ministry of Education, Feng Shengyong, Director of the Online Audiovisual Program Management Department of the State Administration of Radio and Television, Zhang Haibo, Deputy Director of the Strategic Planning Department of the Ministry of Science and Technology, and heads of relevant departments of China Central Radio and Television attended the event.
(Photography: Sun Nan Zhou Yin)
