"Emotional disputes" occurred on the streets of downtown, a man who graduated from a prestigious school was laid off and delivered takeout without telling his wife, a mall security guard caught a baby who fell from a building with his bare hands... Recently, CCTV Focus Interview exposed a number of short videos that have no bottom line to deceive traffic. These short videos, which have received millions of views on the Internet, appear to be news events, but in fact they are all produced through staged filming and interpretation techniques.
In recent years, the number of fake short videos has increased day by day. It is easy to write scripts, find actors to stage photos, and randomly edit to intensify conflicts. There is no need to be real. As long as you capture the "novelty" mentality, label it as "real record", and put on the cloak of "news" It’s “hot”.
In fact, the reason why fake short videos are rampant is nothing more than traffic thinking. On the one hand, the producers want to gain attention, get more clicks, and finally realize traffic monetization, breaking through the real bottom line. The public’s simple “sympathy,” “anger,” and “justice” are abused in such fake news, and well-intentioned concerns become profit-making tools for short video producers. On the other hand, relevant platforms are not strict and pay more attention to novel content. As a result, these fake short videos were further promoted and exposed to more people under the recommendation of the platform algorithm.
In the Internet era, emerging formats such as short videos have emerged, and more and more people have become video bloggers. There is nothing wrong with creating content based on what netizens focus on, but you must not lose your bottom line for the sake of traffic. "Spreading anxiety", "creating confrontation", "plagiarizing material"... Such behaviors deliberately create conflicts, coerce the emotions of netizens, and even spread rumors and disrupt audio and video. Not only do they overdraft the public's trust, but they can also easily cause panic in society and expose the public to the public. In particular, minors convey incorrect values.
It is imperative to eradicate false posing in short videos. In July 2023, the Cyberspace Administration of China issued the "Notice on Strengthening the Management of "We-Media"", which clearly requires that "self-media" publishes content that contains fictional plots and plot interpretations, and website platforms should require them to prominently mark fiction or deductive tag.
The eradication of fake short videos requires the cooperation of many parties.
First of all, short video creators, as producers of video content, should stick to the moral and legal bottom line, refuse to fake, and use high-quality content to bring a positive experience to the audience. This is the right way. Only high-quality creations can withstand the test of time and audiences, and the traffic that comes with them will become more stable and durable. The
short video platform should assume the main responsibility, strengthen supervision and management, optimize platform algorithms and push mechanisms, continuously improve review rules, eliminate fake and staged photos, open channels for user complaints, and promptly ban and remove verified accounts and videos. At the same time, timely clarification and rumor-refuting work will be done to divert more traffic to high-quality content.
In addition, as an Internet user, in today's world where there is a dazzling amount of information, everyone must have the mindset of "asking what is true and false before deciding what is right and what is wrong", and should not arbitrarily "solve the case" based on one family's words, and let bullets Fly a little longer. Today, when fake videos of
are flying around, many netizens call them "emotional mispayments", but this is not only a personal "mispayment", but also a mispayment of social trust. Less deception, more sincerity, and creating a clean and upright online environment require the joint efforts of the whole society.
Source: Procuratorate Daily Justice Network
