Edited by: Du Yu
Apple CEO Cook said on Weibo on March 20 that he was in Shanghai this morning.
Image source: Apple CEO Cook Weibo
Zheng Kai also said on Weibo that he ran into Cook on the Bund and had breakfast together.
Image source: Zheng Kai Weibo
It is worth noting that Cook posted on Weibo on the evening of March 19 that we are very happy that the Apple Jing’an store will open this Thursday. Our team is eager to welcome customers in this extraordinary space!
Image source: Apple CEO Cook Weibo
Cook previously said on Weibo that over the past 30 years, Apple has been constantly innovating to serve Chinese customers. Providing the most excellent products and services, we are looking forward to opening the latest Apple Jing’an retail store in Shanghai. This retail store embodies Shanghai’s innovative and pioneering spirit, and we eagerly look forward to your visit.
On March 8, Apple’s official website announced that the Shanghai Jing’an store will soon open, located at No. 1699 Nanjing West Road, Jing’an District, Shanghai.
Picture source: Apple’s official website
In addition, Apple has also released limited wallpapers for the “Apple Jing’an Store”, including macbook versions and iPhone versions.
Image source: Apple’s official website
It is reported that the store is located directly opposite Jing’an Temple. The current fence design has been officially announced, and the logo is composed of the Shanghai flower magnolia.
According to a comprehensive report from Minnan.com, Shanghai Jing’an store will be the highest-standard Apple flagship store in China. Judging from the exposed decoration information, the Shanghai Jing'an Temple store is expected to cover an area of 3,835 square meters, with a total investment of over 83.4 million yuan. The retail store level will be second only to the global Apple flagship store on Fifth Avenue in New York.
On March 7, 2024, Shanghai, Yongquan Plaza will open Apple’s eighth flagship store in Shanghai. (Picture source: Visual China)
At present, Apple has opened stores in Shanghai Hong Kong Plaza, Nanjing East Road, Shanghai Huanmao iapm shopping mall, Shanghai International Financial Center ifc shopping mall, Global Port on Zhongshan North Road in Putuo District, Wujiaochang Shenghui in Yangpu District, Minhang There are seven stores opened in Qibao Vanke Plaza in Qibao District, and this one is Apple’s eighth Apple store in Shanghai.
html On March 5, data from the market research agency Counterpoint Research showed that in the first six weeks of this year, Apple's iPhone sales in China fell by 24% year-on-year. ranked fourth among Chinese smartphone suppliers, and its market share dropped from 2023 to 2023. 19% dropped to 15.7%. Counterpoint data also shows that in the first six weeks of this year, Apple’s sales leader was replaced by vivo, which has more models and a wider presence in lower-tier markets.In contrast, Huawei's sales surged 64% in the first six weeks, and its market share increased from 9.4% to 16.5%, surpassing Apple.
There are actually early signs of the sluggish sales of iphone.
On the eve of the Lunar New Year, Apple uncharacteristically launched a “New Year’s Limited Time Offer.” Among them, the price of four models of the iPhone 15 series has been reduced by 500 yuan, and some laptop products have been reduced by up to 800 yuan. The prices of iPad Pro, iPad Air, etc. have also been reduced accordingly.
According to usual practice, Apple’s promotional activities usually don’t start until after the Spring Festival and the 618 Shopping Festival. Moreover, Apple’s strategy of exchanging price for volume continues. During the Women’s Day promotion on March 8, the iPhone 15 once again received a big price cut, with a price reduction of more than 1,000 yuan.
’s inquiry found that after adding store coupons and platform coupons, the price of the same iPhone 15 pro 256g in Apple’s official flagship store on Taobao is only 7,999 yuan, which is far lower than the official price of 8,999 yuan.
On February 1, local time, Apple released its first quarter report for fiscal year 2024 (i.e., its fourth quarter results for the natural year 2023).
's financial report showed that Apple's quarterly revenue was US$119.58 billion, higher than analysts' expectations of US$117.97 billion. Revenue returned to year-on-year growth. In the first quarter, iPhone revenue was US$69.7 billion, higher than the expected US$68.55 billion.
Image source: Apple's financial report
It is worth noting that Apple's first fiscal quarter revenue in Greater China was US$20.82 billion, far less than analysts' expectations of US$23.5 billion.Apple said that Apple achieved sales growth in all regions except Greater China, while sales in Greater China fell by nearly 13% compared with the same period last year.
As of the close on March 19, local time, Apple was trading at $176.08, an increase of 1.36%, with a market value of $2.7 trillion.
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