There is no doubt that "ai" has become a hot keyword in the technology and Internet industries this year.
ranges from AI chatbots to large AI models. The rapid development of AI is astonishing, and it is still shining brightly.
Mainstream mobile phone manufacturers have equipped their mobile phones with large AI models, and AI has also been integrated into our daily lives.
allows AI to generate copywriting pictures, and even eliminates passers-by in photos and changes faces to sound like voices. Now it has become a common thing~
vivo mobile phone Lanxin Xiaov Source: Xiaolei mobile phone screenshot
They say technology is a double-edged sword, but in fact ai This is also the case. While it is convenient for us, it also creates inconvenience.
A few days ago, Xiaolei and his friends chatted about several "AI face-changing and voice-changing fraud cases" exposed at the 315 party.
Yes, today's AI can already produce video clips of AI face-changing that can deceive ordinary people in a short time.
However, not long after this, new news about AI came online. ai actually resurrected the dead star!
Some people applaud, while others hold objections. Today we will take a look at the ins and outs of this matter.
ai’s resurrecting of dead stars has caused controversy
Just recently, Xiaolei saw on some video platforms that a blogger had resurrected a dead star through AI technology.
The word "resurrection" here is in quotation marks. It actually uses AI technology to make these dead celebrities move and speak.
sounds mysterious, right? But if you still remember Xiaolei’s previous articles, you probably won’t find it unfamiliar.
Usually this kind of AI technology requires a large amount of face and voice data to learn, but celebrities have no shortage of this data.
so, after training with a certain amount of data, individual bloggers are fully capable of generating such resurrection videos.
Picture source: Internet
For example, a blogger recently produced a video of "ai Li Min" .
She behaved the same as before in the video, and she also said: "I hope you are all living well."
Picture source: Internet
In addition to ai Coco Li, there are also bloggers who have created ai Gao Yixiang, ai Qiao Renliang and other stars.
To be honest, if it weren’t for the text on the left side of the video that says “Video and sound are generated by AI”, it would be really hard to tell.
Not only domestic celebrities, but also foreign celebrities such as Kobe Bryant and Michael Jackson have also been "resurrected" by AI.
Generally speaking, most of these bloggers are AI-generated based on popular stars or celebrities who have passed away.
At present, the operation of "AI resurrecting stars" has become an Internet celebrity-level phenomenon on many video platforms.
Picture source: Internet
In the past, we often saw this kind of plot in science fiction movies, but when it really happened, everyone’s attitude was not unified.
bloggers and supporters believe that the "resurrection of a star" can give some spiritual comfort to his family and fans.
Picture source: Weibo
However, opponents feel that these "resurrection" operations are completely a farce to gain popularity and maliciously consume the deceased.
However, the matter does not just stop at the differences of opinions between the two parties. In fact, there are a lot of tricks hidden behind the resurrection of the AI star.
Picture source: Weibo
The secret behind the gray industrial chain
"AI resurrects stars" is just a small branch of AI resurrection, "AI resurrects relatives" is the highlight here.
Xiaolei took a closer look and found out that "AI resurrected stars" is more of a traffic diversion, relying on the popularity of deceased stars. After all,
posts AI videos of ordinary people. Ordinary people are not well-known to begin with, so the publicity effect will definitely be greatly reduced.
So the question is, what is the purpose of these bloggers’ “ai resurrected celebrities to attract traffic”? The answer to is naturally to make money.
Well, the current "AI resurrecting the dead" operation can be divided into two main categories of ways to make money. On the one hand,
teaches and sells AI-related technical tools, and on the other hand, it can serve customers by taking orders as an agent.The first thing that is easy to understand about
is that it targets the mentality of some people who want to make quick money, and the technology side directly sells technology and tools. Because
is a one-time deal, the price will be a little higher, usually ranging from tens of thousands of yuan. The technical side of
teaches AI video production technology. After students learn it, they will be given technical tools so that they can take orders.
Picture source: Douyin
The second type of students who learn skills is to make money by taking orders online.
customers provide photos, audio and video and other materials of the deceased to students, and then produce AI resurrection videos according to customer needs.
In this category, teams and companies are generally used as the main body to receive orders. Of course, there are also many individuals engaged in this field.
so, the former also gave birth to the "agency" service. The agent pays as a downline and is responsible for soliciting business and supplying online.
In other words, agents only need to contact customers through chat skills to understand their needs, and video production is completed by the upline.
Picture source: Douyin
Xiaolei learned about it. At present, the AI resurrection business of relatives can already choose the rendering effect based on the material of the deceased.
material can provide photos, videos and sounds (Mandarin/dialect), and can present the overall restoration degree of speaking videos from 60% to 90%. The video duration is basically within 1 minute, and the price ranges from 198 yuan to 598 yuan.
can even provide real-time voice/text interactive chat and real-time video call chat. These two projects are still under planning, and the prices have not been announced yet.
But now that they have dared to write it, and now that AI is developing so fast, Xiaolei estimates that it may really be online in the near future.
so, once you put it all together, "AI resurrects relatives" has actually formed a relatively mature industry chain.
Picture source: Internet
Finally
Some friends may think that this service is very good, and it can satisfy some of the emotions and thoughts of people who have lost their loved ones.
However, Xiao Lei has to say no again. Think about it from another angle, can technology be used to clone living people?
If there are criminals who use AI to generate virtual people from photos, sounds and videos of living people and use them for fraud, it will be over.
After all, judging from the generated AI videos, this type of video is extremely confusing and difficult for young people to distinguish, let alone middle-aged and elderly people.
Regarding the standardization of AI-generated "real-person" videos, Xiaolei feels that the platform and relevant departments can think more about it.
In addition, the operation of AI generating videos of deceased stars also faces moral and ethical torture.
Currently, Keen uses AI to generate videos of deceased stars, but they have all been taken down by bloggers or platforms.
There is no other reason. Not only netizens cannot bear the act of using the deceased to divert traffic and do business, but the family members of the deceased are even more angry.
For example, Qiao Renliang's father hopes that the video will be removed from the shelves as soon as possible, while Gao Yixiang's family said that the blogger will resolutely resist the unauthorized use of the video and please remove it immediately to stop the infringement.
Source: Weibo @Sina Hotspot
ai As a new technology, it should help people solve problems in study, life and work from a kind perspective.
It is true that some families do need to gain comfort through "AI resurrecting their loved ones", but this is definitely not a reason for unscrupulous businesses to disrespect the deceased.
Finally, Xiaolei would like to advise friends to keep their eyes open. Live videos and voices can no longer be trusted. It is best to extend the duration of videos and phone calls a little longer. Protecting your wallet is the best way.
cover image source: network
