As consumer demand continues to increase, it has become a norm for popular concerts to be hard-to-get tickets. But in the past few days, there have been discordant sounds at concerts all over the country.
Various chaos include but are not limited to: a software sets the ticket purchase threshold in the official name of a singer's fan club, but in fact increases the price in disguise; it is clear that the tickets are successfully snatched from the ticketing platform as soon as the tickets are opened, but the specific seats are not announced It was so late that the audience had no choice but to call it "opening a blind box"; once the audience returned the ticket after purchasing it, they had to pay a considerable handling fee of 20% of the ticket price; before the opening, scalpers "covered" some non-ticket holders to pass through the ticket gate; After arriving at the scene, the audience discovered that the tickets purchased for over a thousand yuan were actually "pillar tickets" and most of their views were blocked; a certain singer thanked the organizer during the performance, but received a response from fans who shouted "go out of business" because the fans were unhappy with the performance. There are complaints about ticketing, venues, security inspections, on-site emergencies and many other matters...
In fact, since the offline performing arts market recovered in 2023, concerts, as a typical experiential consumption, have gained momentum. Fans are not only willing to pay tickets of more than a thousand yuan for their favorite singers, but some even travel thousands of miles across provinces and cities, or follow the singers to attend performances in many places, boosting the vitality of the related cultural tourism market. However, the accompanying chaos such as difficulty in purchasing tickets, high premiums, difficulty in guaranteeing quality, and overbearing clauses has become the other side of the coin of market vitality, which chills consumers. To protect the rights and interests of consumers, protect the audience's experience, and further standardize the market to seek sustainable and healthy development, it is urgent for multiple parties to work together to overcome this problem. What are the difficulties and blockages behind the
chaos? The most criticized points by consumers should be the following points -
eliminates the gap in ticket information and breaks the status quo of buying tickets like "opening a blind box". Since 2021, national and local cultural and tourism departments have continuously updated and improved relevant management measures, through the introduction of policies such as a strong real-name system and stipulated public ticket sales ratios, to constrain the market and fully protect the rights and interests of consumers. However, the general status quo is that there is a considerable window period from the time consumers successfully place an order on the ticketing platform to the actual "announcement" of the specific seats, which can be as short as three to five days or as long as more than a month. At a time when there are no longer any technical difficulties in online seat selection, the long "blind box" window period has become an operating space for some organizers and organizers to be dishonest and allow "scalpers" to take advantage of the loopholes.
improves pricing rules, refunds, changes, and other industry standards. The blowout market is rapidly rising, but there are still many links in the entire service chain from ticket purchase to performance that infringe on consumer rights, leading to repeated bans in "gray areas." At present, airlines, railways and even movie tickets have mature practices for refunds and changes. Ticketing platforms and organizers in the concert market should take the initiative to take responsibility, take a long-term view, and adopt more scientific and reasonable plans and measures to protect consumption. investors’ rights and interests, rather than just doing “one-shot deals” and making “quick money”. Local cultural and tourism departments, market supervision departments, consumer associations, etc. also need to "support the legitimate demands" of consumers to ensure that rights are properly safeguarded.
In short, don’t “cut leeks” under the official guise. The popularity of concerts always benefits from the enthusiasm of fans and audiences, but being favored can never be a reason to be presumptuous. Don’t repeatedly detract from the public’s consumption experience because of your desire for profit. As everyone knows, rebuilding a reputation after it has been destroyed and reviving enthusiasm after it has been "dampened" will be a long and arduous process, ultimately affecting the healthy and sustainable development of the entire performance market.
Author: Wang Yan
Text: Wang Yan Editor: Li Ting Editor: Xing Xiaofang
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