[Introduction: On March 11, Chery 's "400,000-class ultra-comfortable electric hybrid flagship" Xingtu Yaoguang c-dm was launched globally, starting a full-scale hybrid market in 2024 and heading towards "value war" and "technology" The first shot of the war to ascend the dimensionality. 】
Written by Zhang Chi, Editor | Hezi
Since the beginning of this year, the field of new energy vehicles has been the most intense market segment. While others are busy fighting price wars, the recently launched Xingtu Yaoguang c-dm adopts a different strategy. "Other people's price lifts the table, but our technology lifts the ceiling." Huang Zhaogen, Assistant General Manager of Chery Automobile Co., Ltd. and General Manager of Xingtu Marketing Center, said at the launch conference of Xingtu Yaoguang c-dm on March 11 .
At present, since pure electric vehicles have not yet completely solved range anxiety, plug-in hybrid models are becoming more and more popular among consumers, and this has also laid a solid foundation for the hot sales of Xingtu Yaoguang c-dm. As long as the product strength is leading and the price/performance ratio is high, there will be enough confidence to become Chery's next generation hot model. The Xingtu Yaoguang c-dm launched this time has a total of 5 models, covering the price range from 159,800 yuan to 225,800 yuan, truly achieving "the same price for petrol and electricity". With the launch of Yaoguang c-dm, the global high-end hybrid market will usher in a new pattern and become a new driving force for Chery to increase sales.
Chery’s technology has been favored by thousands of people.
Among domestic car companies, Chery has always been famous for its “three major” technology leadership. Through the accumulation of the past few decades, Chery has formed a leading position in terms of engines, gearboxes and chassis. It has strong self-research capabilities and has accumulated considerable engineering experience. Now, Chery has applied these valuable accumulations to Yaoguang c-dm, creating an unreplicable competition for this model in terms of underlying core technology. force.
The technical core of Yaoguang c-dm lies in the fourth-generation "full-range dedicated hybrid" technology of the m3x ultra-hybrid platform, which includes the fourth-generation full-range dedicated hybrid system composed of the fifth-generation world-class hybrid dedicated engine, three-speed DHT dual It is composed of core components such as a drive motor hybrid gearbox, CATL m3p lithium iron manganese phosphate hybrid battery, Feiyu hybrid chassis and various control systems. Throughout the history of automobiles, hybrid technology has gone through many generations of technology Development: From the first generation to use oil instead of electricity, to the second generation to be mainly oil, and then to the third generation to be mainly electric, hybrid technology is also constantly being optimized. And the fourth generation hybrid built by Chery The platform is based on the third generation and adds intelligent control, exclusive development in all areas, and stronger iteration capabilities. It has become a strong technical backing for Chery in the fiercely competitive domestic hybrid market.
A new "new" based on the m3x ultra-hybrid platform Xingtu Yaoguang c-dm, built with the fourth-generation "full range dedicated hybrid" technology, has more than 100 flagship configurations. Yaoguang c-dm has been widely endorsed by many authoritative awards before it was launched, including "China Heart" "Top 10 engines and hybrid systems, China's top 10 chassis, China's first batch of zero-formaldehyde cockpits, ivista China Smart Car Index five-star smart evaluation, etc.
How to achieve a zero-anxiety travel experience in all scenarios?
With the support of core technology, Yaoguang c-dm brings users a full-scenario anxiety-free travel experience of "running fast, traveling far, driving steadily, and being safe enough."
Yaoguang c-dm is equipped with a 1.5tgdi high-efficiency hybrid special engine. Thermal efficiency reaches an industry-leading 44.5%. Higher thermal efficiency means lower fuel consumption of the entire vehicle. The feed fuel consumption of Yaoguang c-dm is as low as 5.4l/100km, and the vehicle cost is even lower than that of fuel vehicles of the same level. In addition, Yaoguang c-dm is also equipped with a 34.46kwh battery pack. The pure electric cruising range of wltc can reach 160km, which can basically cover people’s daily commuting needs and can be charged once a week. When fully charged, , the comprehensive range of Yaoguang c-dm has reached 1343km, and the measured limit has reached 1418.2km, which can properly drive from Beijing to Shanghai on one tank of fuel. In terms of energy replenishment, Yaoguang c-dm can achieve While fast charging can replenish energy by 30%-80% in 20 minutes, it can also utilize the industry's highest external discharge of 6.6kw. It also supports 7 major electrical appliances to work uninterrupted for 5 hours, making the owner's outdoor camping life more comfortable.
In terms of power, Yaoguang c-dm four-wheel drive model has a maximum total power of 445kw and a maximum total torque of 915 N·m. It only takes 4 seconds to accelerate from 100 kilometers to 100 kilometers and 2.8 seconds from 90km/h to 120km/h. . For a hybrid model, it is really worth it to be able to feel the push-back feeling of the supercar . As for the more cost-effective two-wheel drive model, the total power of the power system has reached 270kw, and the maximum total torque is 605 N·m, which is enough to meet the power requirements of most users.
Yaoguang c-dm is equipped with Feiyu super-sensing chassis that won the title of "China's Top Ten Chassis". This chassis system includes CDC electromagnetic suspension system, soft stop system, chassis hydraulic vibration isolation system, intelligent brake-by-wire system and other configurations that were previously only seen on luxury brands. When faced with road conditions such as waiting at traffic lights, overtaking with high accelerator, and U-turns, Yaoguang c-dm can start without raising the head by 36%, brake without nodding by 30%, turn without rolling by 5%, and avoid bumps. Sprinkling water increased by 40%. In addition, Yaoguang c-dm is also equipped with Bosch's new generation dp-eps steering system, which improves steering accuracy by 20% and easily achieves silky control.
In terms of safety, Yaoguang c-dm is equipped with smart driving functions such as noc high-speed navigation, hpa memory parking, tja traffic jam assist, and ica integrated cruise assist, which can effectively reduce driver fatigue while bringing relatively high The formation of safety. Battery safety is the most concerning aspect of new energy vehicles. Yaoguang c-dm uses CATL's m3p hybrid battery, which meets the requirements of an ultra-wide operating temperature range of -35°C to 60°C. Through the industry's unique 1+8+1 battery management system, Yaoguang c-dm can quickly cut off high voltage within 2ms during driving, charging and collision, thus minimizing the possibility of thermal runaway of the battery. At the same time, this battery adopts CTP super structural design. The large battery adopts a centrally symmetrical layout design. It also adds protective plates and heat insulation panels around it, and adds protective reinforcement beams and energy-absorbing structures in the door sills on the sides of the body. , even if it encounters an impact, the battery pack will still not deform, building a protective "Diamond Cover" for users.
Yaoguang c-dm does not play with virtual
Compared to doing experiments behind closed doors, Xingtu pioneered the Yaoguang c-dm to show the strong product power of this model to the entire network in front of the camera, triggering achieved higher online attention.
At the launch of Yaoguang c-dm, Chery directly simulated the fire problem caused by scratches and impacts on the bottom of new energy vehicles and damage to the battery pack. Witnessed by all the media, audiences and relevant testing agencies, Yaoguang c-dm hit at speeds of 30km/h, 40km/h, and 50km/h respectively. The test results proved that: far exceeding the industry standards (30km/h, 30mm intrusion), after three consecutive impacts and standing for 30 minutes, Yaoguang c-dm can still achieve "no smoke, no leakage, and no water immersion." Finally, Liu Yuguang, deputy chairman of the Automotive Safety Sub-Technical Committee of the China Society of Automotive Engineers and senior technical director of the Automotive Evaluation and Management Center of China Automotive Engineering Center, announced on the scene that the Yaoguang c-dm chassis crash test was successful.
Since the release of the m3x super-hybrid platform in December last year, Yaoguang c-dm has pioneered the industry's first pre-market "reliability test" in front of live broadcast cameras and accepted the rigorous test of users across the entire network. The vehicle-level test, which was originally somewhat mysterious to consumers, has become Yaoguang c-dm’s best promotion of its product strength. Including the successful completion of the tens of thousands of people testing challenge in December, the 1,300km north-south dual-line long endurance challenge in January, and the 6.6kw external discharge challenge in February, users have truly understood Yaoguang c-dm’s "zero anxiety in endurance, zero anxiety in high speed, No anxiety about low temperature, no anxiety about using electricity." It is worth mentioning that in the long-endurance live broadcast on the entire network, Yaoguang c-dm finally tested "the endurance can still reach 1200.1km at minus 30 degrees, and the limit can reach 1418.2km in 19.5 hours on a tank of fuel." Transcript.
Comments
2024 is a product year for Chery New Energy Vehicles. Compared to fighting a price war, Chery has set competitive prices for Yaoguang c-dm, but Chery hopes to show stronger product power and use its product power to impress domestic consumers. Compared with most domestic car companies, Chery's excellent performance in overseas markets provides it with solid support.Compared with domestic competitors, Chery is not eager to engage in price wars. The extremely low gross profit margin of bicycles may not be sustainable. Only by truly striving for product strength can Chery go further.
(This article is original from "He Yan Yue Che" and may not be reproduced without authorization)
