From March 13th to 16th, the global theme entertainment association tea global summit and the 30th Thea Awards ceremony were held in Los Angeles, the United States. Su Zhigang, the "Tourism Ambassador" of the United Nations and chairman of Chimelong Group, won the "Lifetime Achievement Award" of the Thea Award and was the first Asian entrepreneur to win this honor.
Founded in 1991, the Global Themed Entertainment Association tea is an international non-profit organization that includes approximately 1,600 members and represents the leading creators, developers, designers and producers in the global themed entertainment industry. Tea selects and publishes The Thea Awards every year, which is one of the highest honors recognized in the global theme entertainment industry and is known as the "Oscar" of the global theme park industry.
Since its establishment in 1989, Chimelong Group has focused on the cultural and tourism industry. Through continuous innovation, research, development and creativity, it has successfully built Guangzhou Chimelong Resort and Zhuhai Hengqin Chimelong International Ocean Resort. The two major resorts have attracted countless tourists with their rich entertainment projects, wonderful performances and comfortable accommodation environments. After decades of development, Chimelong has become a cultural tourism brand loved by domestic and foreign tourists. It receives nearly 40 million tourists annually and has successfully ranked among the top theme park groups in the world.
As the public’s demand for tourism experience continues to increase, themed and scene-based tourism consumption is gradually becoming a new favorite in the tourism market, and it also provides new ideas and directions for the innovation and transformation of scenic spots. The relevant person in charge of Chimelong Group said that in the future, it will closely follow the diverse needs of tourists, cooperate with top international teams, continuously enrich the supply of tourism products, and continuously innovate and optimize the content and form of activities.
text｜Reporter Qian Yu
picture｜provided by interviewee
