Jimu News Reporter Kang Xuyang
Recently, AI "resurrecting" relatives has become popular on the Internet, and some netizens have used this technology to "resurrection" deceased celebrities. For example, a blogger used AI technology to "resurrection" the late star Qiao Renliang. The related video spread on the Internet and sparked heated discussions. Qiao Renliang's father expressed extreme discomfort after seeing it and hoped that it would be taken off the shelves as soon as possible.
In addition to Qiao Renliang, deceased stars such as Leslie Cheung, Coco Lee, and Godfrey Gao also reappeared in front of the screen through AI technology. This has also triggered controversy among netizens: Can AI technology be used to "resurrect" deceased celebrities at will?
Industry insiders say that these deceased public figures also enjoy portrait rights. Using their photos and audios at will without the consent of their families, "resurrecting" them through AI technology and disseminating them on the Internet not only infringes on the portrait rights of the deceased, but also It will cause pain to the relatives, and the families can pursue the producers and disseminators for infringement liability through legal means.
ai's "resurrection" of deceased stars sparked heated discussion
"Hello everyone, I am Qiao Renliang. In fact, I did not really leave..."
Recently, a blogger used AI technology to "resurrection" Qiao Renliang. In the video, Qiao Renliang not only has expressions and can speak, but also raises his hand to greet netizens in front of the screen.
html On March 16, the topic #Father hopes that AI will resurrect Qiao Renliang’s video will be removed from the shelves as soon as possible # became a hot search topic on Weibo. According to reports, Qiao Renliang's father said after seeing the video circulating online that he could not tolerate AI technology resurrecting his son, which made him feel extremely uncomfortable. "I hope the other party can take the video off the shelves as soon as possible. They did not ask for our consent. This is exposing the public." Scars."Using AI to "resurrect" deceased stars has become a craze recently. On social platforms, some netizens have also used AI to "resurrection" Leslie Cheung, Coco Lee, Godfrey Gao, etc., and their looks and voices are highly similar to their own. When these deceased celebrities reappeared in front of the screen through AI technology, some fans expressed "tears" after seeing it, and some netizens said, "Without the authorization of the family members, this kind of behavior disrespects the deceased and does not respect their families." ".
Jimu News reporter searched and found that it is actually very simple to "resurrection" a deceased celebrity. You only need to send a half-frontal photo of the celebrity and an audio clip to the merchant, and the production can be completed quickly. On the e-commerce platform, there are many merchants that provide this technical service. Depending on the different demands of buyers, the fees vary, from as little as 10 yuan to as much as hundreds of yuan.
However, some businesses expressed concerns about the risk of infringement caused by the "resurrection" of celebrities. A merchant on the
e-commerce platform that provides AI "resurrection" services for loved ones told Jimu News that the original intention of providing this service is to help customers remember their deceased relatives and friends. Orders for making videos using celebrity photos will not be accepted, "We We are worried that the video will be abused and there is a risk of infringing on other people's portrait rights."
Families can hold relevant parties accountable according to law
So, can AI technology be used to "resurrect" deceased celebrities at will?
"Although some AI 'resurrection' intentions and starting points are kind, they must also abide by legal regulations and respect the ethical order." Fu Jian, director of Henan Zejin Law Firm, said that public figures who have passed away also enjoy portrait rights, and those who have not yet With the consent of the family members, using the photos and audio of the deceased at will, "reviving" them through AI technology and disseminating them on the Internet will not only infringe on the portrait rights of the deceased, but also cause pain to their relatives.
Fu Jian said that if the merchant still accepts an order to produce the video and provides it to customers for use even though they know that there is no legal authorization from the family and the video may be used in other illegal scenarios, it constitutes an infringement of portrait rights and will also be liable for infringement. Families can pursue the infringement liability of producers, disseminators and other related parties through legal means, including requesting removal of relevant videos and compensation, etc. Infringers are obliged to cooperate with the removal of videos and compensation matters. Guo Tao,
angel investor and senior artificial intelligence expert, also said in an interview with Jimu News that AI "resurrection" technology has risks such as privacy leakage, infringement, and fraud. First of all, the photos provided by users to merchants may be used by criminals for other purposes, such as creating fake news and committing fraud.Secondly, "resurrecting" the person in the photo without the consent may involve infringement of portrait rights. In addition, some unscrupulous merchants may also take advantage of users' longing for their loved ones to commit fraud.
"It is necessary to establish a complete set of laws and regulations to standardize the application of AI technology. At the same time, strengthen the supervision of AI technology to ensure that it is used within the legal and compliant scope." Guo Tao said.
(Source: Jimu News)
