On March 15, CCTV’s “March 15” party exposed Tinghuajiu’s involvement in false propaganda. "High-end business liquor" Tinghuajiu is claimed to have the effects of enhancing immunity, improving sleep, ensuring male erectile function, regulating physiological disorders, and anti-aging. The Advertising Law of the People's Republic of China clearly stipulates that alcoholic beverage advertisements shall not expressly or imply that drinking alcohol can relieve tension and anxiety, increase physical strength, etc. The promotion of Tinghuajiu violates these regulations. The cooling agent mentioned in Tinghuajiu's patent is not a high-tech substance, it is just common mint extract. And its so-called international patent has not been recognized.
A reporter from Modern Express inquired and found that in August 2023, the Tinghua Wine Experience Store located on Guangji North Road in Suzhou opened. A report on the Internet titled "Liquor ceiling "Tinghua" experience store debuts in Suzhou, creating sauce plus" mentioned: The Tinghuajiu Suzhou experience store located at No. 760 Guangji North Road, Gusu District, Suzhou City, covers an area of Over 500 square meters, the store is divided into four parts: cultural display area, product display area, tasting area and negotiation area. At present, Tinghuajiu has opened experience stores in Beijing, Tianjin, Tangshan, Chengdu, Jinan, Yantai, Weifang, Dongying, Dezhou, Liaocheng, Suzhou, Jinhua, Yulin and other cities, and most of them are invested and operated by dealers. It shows that the channels for Tinghuajiu are constantly opening up, and sky-high-priced liquor is entering markets at all levels.
html At 11:00 noon on March 16, a reporter from Modern Express came to the Tinghuajiu Suzhou Experience Store located at No. 760 Guangji North Road, Suzhou. There was a relevant sign printed on the outside of the store: "Standard size 5,860 yuan/bottle, premium size 58,600 yuan/bottle" . The store can still be entered, but when the reporter entered the store and asked to experience it, he was told that the experience service was suspended. At another Tinghuajiu Suzhou store located on Ganjiang East Road, the reporter saw that the door of the store was closed, but through the door and window glass, the wine on the display cabinet could still be seen.
Reporters learned that after the "3·15" party program was broadcast, the Suzhou market supervision department had launched operations overnight and is currently undergoing further processing.
A reporter from Modern Express noticed that on March 16, Qinghai Spring Medicinal Resources Technology Co., Ltd., which owns Tinghuajiu, issued a statement saying that it had set up a special team to carry out comprehensive inspection and rectification work, and apologized to consumers.
Modern Express/Modern+ Reporter Xu Xiaoan Gundam Text/Photo
