it House News on March 15th, at the 2024 CCTV 315 Party tonight, the "amazing Tinghua Wine" was exposed.
it House learned from reports that since 2020, a Tinghua wine known as "high-end business liquor" has appeared in the consumer market. In just three years, this Tinghua wine can be seen everywhere. "The standard package is priced at 5,860 yuan, and the premium package is priced at 58,600 yuan!" The expensive price is also surprising.
315 The evening reporter visited a Tinghua Wine experience store. The advertisement in the store showed that this wine has the effects of improving immunity, improving sleep, ensuring male erectile function, regulating physiological disorders, and anti-aging. The Advertising Law of the People's Republic of China clearly stipulates that alcoholic beverage advertisements shall not expressly or imply that drinking alcohol can relieve tension and anxiety, increase physical strength, etc. The promotion of Tinghuajiu violates these regulations.
Subsequently, the reporter visited the production site of Tinghua Liquor Industry and its headquarters in Chengdu, Sichuan, but was refused entry and interview by the staff. A staff member told reporters that the health properties of Tinghua Wine are internationally patented.
The reporter checked on the official website of the International Bureau of the World Intellectual Property Organization and found that Tinghuajiu submitted "The combination of alcohol and cooling agents can regulate sexual function, protect the cardiovascular and cerebrovascular systems, promote liver cell regeneration, anti-tumor, improve immunity and sleep quality" The column of national processing status is blank. The patent attorney in charge explained: Anyone can apply to publish his or her so-called invention patent, but whether it can be recognized as a patent is another matter.
In addition, he told reporters that the cooling agent mentioned in Tinghuajiu’s patent is not a high-tech substance, but our common mint extract.