display technology is an important link between the virtual world and the real world. Whether it is movies and games that have become the eighth or ninth largest art in the world; or VR, AR or even MR, which have infinite possibilities in the future; all do not require strong support from display technology. , which shows its importance in the field of cutting-edge science and technology. As for TV, as the consumer display device with the best display effect at present, users' demand for it is not just as simple as "watching TV".
According to AVC consumer survey data, more than half of users are currently dissatisfied with the existing home appliances and functional partitions in the living room. The younger generation born in the 1990s and 2000s have more and more expectations for the functional positioning of the living room, especially the demand for living room entertainment scenes as high as 73.7%. Therefore, home entertainment will become more and more popular among young users. Labels such as entertainment TV, game TV, and smart TV will also become important indicators for users to purchase products in the future.
It is precisely because more and more users currently have demands for TV function experience that they have become more and more diversified, which has further shortened the life span of TV replacements at home. AVC survey data shows that in addition to new house decoration, damaged machine replacement and other rigid needs; nearly 30% of users already want to experience the latest display technology, or smart functions, or the ultra-large screen brings For a stunning gaming and movie experience, consider upgrading your TV equipment.
In the context of rational consumption, people are more willing to "save what should be spent and spend what should be spent." Spend all the limited disposable funds wisely and use them to please yourself as much as possible. In other words, consumers are increasingly willing to pay for their emotional value. Therefore, more and more young users have begun to shift the main battlefield of enjoying life to the living room.
TV is no longer a single entertainment product just for watching cable content. After years of technological iteration, it has gradually become the center of large-screen entertainment for families. As Ovi consumer survey data shows, 28% of users said they would use TV to play games; 24% would use it to listen to music; 18% would use it for exercise; it is enough to show that an excellent TV can In addition to the main job of "integrating audio and video", we must also meet the diverse needs of users as much as possible.
With the widespread application of cutting-edge technologies such as AI, cloud computing, and big data in the field of home appliances, home entertainment methods have naturally ushered in intelligent upgrades. More and more TV manufacturers have begun to inject more AI vitality into their products. AI chips and AI algorithms make TVs more and more intelligent. In the past, it was people watching TV, but now it is people watching TV.
Speaking of AI, the first one to sound the horn in the technology circle this year was Samsung Galaxys24. As the world's first AI smartphone, with the blessing of AI capabilities, the system experience has made a qualitative leap, which can bring more convenience to our office, creation and lifestyle. The addition of AI functions has brought about another major innovation in smartphones over the years, which has greatly stimulated consumers' enthusiasm for replacement.
Samsung has also extended AI chips and AI technology to the field of smart TVs. Take Samsung neoqled 8k qn900d as an example. The AI chip it is equipped with - nq8aigen3 is Samsung's latest and most innovative TV chip to date. Its neural processing unit ( npu) is twice as fast as its predecessor. The number of neural networks has also increased eightfold, from 64 to 512, which can better meet the computing power required by AI algorithms to improve content and image quality. Thanks to Samsung's series of AI chip and technology upgrades, Samsung TVs in 2024 will bring users an unprecedented viewing experience, with significant improvements in clarity, color performance, fluency and intelligent interaction.
In addition, with the new tizen system and smooth gaming experience, it can easily meet the multi-dimensional needs of users in movie watching, gaming, music, sports, intelligent interaction, etc.
In terms of picture quality, the new generation of Samsung quantum dot miniled TVs in 2024 can achieve multi-faceted AI intelligent optimization.AI image quality enhancement technology can make 1080p content present a 4K-like viewing effect; AI light control algorithm technology, combined with Samsung’s cutting-edge technology accumulation in the field of microLED, can better stimulate the screen performance of miniLED and achieve better Halo control and smoothness of high-speed motion pictures. In terms of audio,
also has AI vocal recognition enhancement technology, which can intelligently identify human voices and background sounds, allowing users to get an immersive experience of "sound and picture integration"; coupled with Samsung's self-developed Q Symphony technology, this can be achieved TV + stereo dual-channel multi-sound sources superimpose sound and symphony to create a more immersive audio-visual experience.
In terms of games, Samsung also newly supports the AI automatic game mode function, which can intelligently adapt input delay, picture, sound and other dimensions according to the type of game played by the player, and use the AI chip to give players the most appropriate gaming experience.
In terms of smart experience, the virtual controller function allows you to use your phone as a controller, and you can play games even if you don’t have a controller at hand; and smartthings Samsung Smart Interconnect can not only realize the cool light and picture synchronization function; the built-in AI energy-saving mode also It can automatically detect surrounding light, intelligently adjust TV brightness, and reduce energy consumption.
also has new features such as workout tracker sports data projection and children's mode, which can make the TV like a smart housekeeper to help manage and record your life.
For most people, home is a place to relax and a refueling station to decompress and recharge. Smart TVs have become a must-have in modern homes. A high-quality TV can display the picture content more realistically, bring better visual enjoyment, help consumers appreciate life, and enjoy the time of decompression. At this stage when consumers’ attention returns to the large-screen living room entertainment space, it seems that all brands and products must find their own positioning and audience.
Let’s understand Samsung neoqled TV in this way. With the powerful combination of qled+miniled+ai technologies, it can bring you an unprecedented shocking experience in terms of picture quality, sound quality, games, movie viewing and smart experience; and All of the above are the hard capabilities that make Samsung neoqled TV stand out. It is not just a TV, but more like a symbol of quality of life.
