Edited by: Zhang Jinhe
Recently, some netizens used AI to generate videos and sounds to "resurrection" Coco Lee, which became a trending topic on Weibo.
The blogger claimed that he did it due to requests from fans. In the video, "Coco Lee" sat in front of the mirror and warmly responded to fans' concerns.
According to news from the Northeast Network on March 14, "Li Min" said: "I know you may be surprised or even a little untrue, but please believe me, this is a moment full of love and gratitude, because I have the opportunity to pass This video is with you.
ai generated video screenshot
From the moment I left this world, I have always felt your endless love and support. Your enthusiasm and trust are the most valuable assets in my music career. I want to Let me tell you that I am deeply grateful to each and every one of you. I know that sometimes life will be full of challenges and there will be many difficulties and tribulations, but please remember that in your hearts, I will always be with you and our music will always be Connect us, I will always be your Min Min.
No matter how time passes, I hope you can cherish the love and friendship between each other, and use music and smiles to warm each other's hearts. No matter where you go, I will silently support you , thank you for your support and love for me all the time, I love you!"
In the comment area of this video, many netizens asked the blogger how much he charges for making videos of the deceased. On March 14, the blogger told Red Star News that production of other videos of the deceased is not free and requires a fee of 588 yuan. The blogger also said that when creating and publishing virtual videos of the deceased, as long as they are not used for commercial purposes, there is no risk of being held accountable by the family of the deceased.
Lawyer: is suspected of infringement, and it cannot be exempted without commercial purposes
In this regard, lawyer Hu Lei from Sichuan Dingchi Law Firm said that in accordance with the provisions of the Civil Code, the blogger made an unauthorized virtual video of Coco Lee's image and voice, Infringement of the deceased's portrait rights and voice rights, etc. If the deceased's name, portrait, reputation, etc. are infringed upon, his spouse, children, and parents have the right to request the perpetrator to bear civil liability in accordance with the law.
Yang Qing, a lawyer at Tahota Law Firm, said that regardless of whether it is for commercial profit, the unauthorized use of other people’s portraits may constitute an infringement of portrait rights. In this case, the blogger transmits the video to the online platform and can obtain platform monetary rewards for the clicks on the video. At the same time, the blogger uses the video to attract business in making videos, which can be regarded as an act for the purpose of commercial profit.
Experts: There is a lack of special laws and regulations, and the use of AI to "resurrection" the dead needs to improve the rule system
According to the Rule of Law Daily, interviewed experts suggested that before providing services, AI "resurrection" technology providers should clearly require users to provide relevant certificates, and Strengthen technical precautions to prevent AI products from infringing on the legitimate rights and interests of others or being used for fraud and other illegal activities. Relevant departments must strengthen supervision and promote the establishment of industry standards to not only ensure technological innovation, but also protect human value and dignity.
Zheng Ning, director of the Law Department of the School of Cultural Industry Management of Communication University of China, suggested that for potential audiences who want to "resurrect" their loved ones through AI technology, choosing a formal institution is the key to ensuring the security of personal information and legitimate rights and interests.
"Signing a contract is also an important part. The contract must clearly stipulate that the property rights and other rights of digital people belong to individuals rather than enterprises. In addition, the contract should also include detailed provisions on liability for breach of contract. If the cooperative enterprise is found to have violated laws and regulations, Reports and complaints should be made to the competent authorities in a timely manner. Such reports can help maintain the legal order of the entire industry and protect the legitimate rights and interests of the majority of users," Zheng Ning said.
In this regard, Zhao Zhanhan, a lawyer at Beijing Jiawei Law Firm, pointed out that it is an illegal act if the producer uses its own artificial intelligence software to generate products and does not label them during the sales process. If products generated using other artificial intelligence software are marked with relevant information, but the producer removes it through technical means, whether it complies with legal requirements is still open to question.At present, although artificial intelligence technology has not emerged in my country for a long time, and the "Interim Measures for the Management of Generative Artificial Intelligence Services" and other regulations were issued relatively timely, there are currently no specific laws and regulations for technologies such as digital "resurrection", and it may be necessary to Standardize over time when issues arise in the future.
"Legislation is usually lagging behind, especially in the field of new technologies." Zheng Ning said, It is often difficult to solve problems by legislating or amending laws when new problems arise. Bottom-line problems must be solved through legislation. In addition, it can be solved through "soft "Laws" such as industry standards, corporate self-regulatory behavior, etc., play a normative role in actual operations , "In the field of digital 'resurrection', industry associations can take the lead in formulating ethical standards, and companies and practitioners can follow these standards to help solve problems." .
Daily economic news is synthesized from Northeast Net, Red Star News, and Rule of Law Daily
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