From March 11th to 14th, the 2024 Hong Kong International Film and Television Exhibition, the premier event in the Asian film and television industry and one of the world's most important film and television trading markets, was held at the Hong Kong International Convention and Exhibition Center. The "Shanghai Audiovisual" boutique promotion conference and the "Shanghai Night" Shanghai-Hong Kong cooperation themed event were held continuously.
The "Shanghai Audiovisual" boutique matrix uses more than 60 film and television companies and nearly a hundred excellent audiovisual projects to "gather overseas" on a large scale to appear on the international stage and participate in international market competition to further enhance the global resource allocation of Shanghai's film and television industry. capabilities to help the international influence and dissemination of Chinese film and television works.
"Shanghai Audio-Visual" boutique promotion conference, including Huaciketon, Tencent Video, Yaoke Culture, Shangshi Wu'an, Xixi Film and Television, Stellar Gravity, Shangxiang Xingzuo, Shishang Pictures, Chinese Drama, etc. Excellent domestic enterprises, focusing on themes such as "Shanghai-Hong Kong Cooperation", "Focus on China" and "Chinese Civilization", have launched a series of "Shanghai-produced" film and television quality projects for international buyers, platform institutions, etc. The TV series "Flowers of Flowers", the online drama "Jin Yong's Martial Arts World" and "Hush" adapted from Hong Kong writer Yi Shu, which have a background of cultural exchange and cooperation between Shanghai and Hong Kong, appeared in the "Shanghai-Hong Kong Cooperation" section; Documentaries " marches all the way to ", " why China ", science fiction TV series " three-body ", urban TV series "postpartum world", classic literary adaptation "Qin Opera", etc. focus on contemporary Chinese values from different perspectives and dimensions. The international expression; "Canglan Jue", "Like Brocade", "Yinniang", "Mr.'s Wind" and other ancient works visually present the unique oriental aesthetics and the splendid Chinese civilization. The themes of the "Shanghai Audiovisual" works presented at the promotion conference are all-encompassing, ranging from ancient to modern times, integrating the cultural origins of Shanghai and Hong Kong, the unique charm of Shanghai city, and the ancient traditional culture into a colorful audiovisual feast.
Ningmeng Film and Television, Yaoke Culture, etc., which won the title of "National Key Cultural Export Enterprise", also held a number of new drama launches for the international market during the exhibition. Among them, Ningmeng Film and Television, which has created the popular urban-themed drama " Thirty Only " in China, has sold this story showing the growth of contemporary Chinese urban women to 6 different countries and regions for IP remake output. The Thai version released this time has brought together 8 top stars from Thailand; the Thai version of " Crime Hunting Illustrated Book " is also under development. Since its establishment, Ningmeng has distributed a total of 20,000 hours of Chinese content to more than 190 countries and regions around the world. In 2023, dramas such as "Xiao Min's Family" and "Yi Nian Guan Shan" will not only be broadcast on mainstream platforms such as Disney+, but also achieve With the "double improvement" of reputation and influence, "Ningmeng" has gradually become a "Shanghai film and television brand" recognized by the international market.
Yaoke Culture has exported more than 2,000 hours of TV series in total in 2023, including the urban emotional drama " I heard you like me ", the period spy drama " Plum Blossoms of Hearts ", etc. The exports cover Southeast Asia, North America and other places, and It has maintained sustained growth in Russia, the Middle East and other countries and regions. The themes of the dramas released this time, such as "Jin Yong's Martial Arts World", "Rebirth of the Ice Lake", "Giant Panda" and "Reverse Time Investigation Team", cover rich genres such as costumes, cities, and suspense. In accordance with international practice, they have been targeting the international market since the preparation stage. Publicity and distribution will further demonstrate the ability of Chinese drama series to participate in global competition.
In recent years, Shanghai has been committed to building a global film and television production center. "Shanghai audio-visual" products including TV series, online dramas, online movies, documentaries, cartoons, variety shows, etc. have gradually gained a "place" in the international film and television market. Shanghai Film and television companies continue to strengthen their global resource allocation capabilities, participate in global cultural industry competition on behalf of the country, and participate in exchanges and mutual learning among global civilizations. "Produced in Shanghai" urban-themed TV series "Only Thirty", "Only Love", "Little Joy", "Xiao Min's Family", "I Heard You Like Me", the legendary costume online drama "One Thought Guanshan", and the world-famous science fiction IP "The Three-Body Problem" and others are all broadcast through leading international mainstream platforms and have won the love of audiences around the world.Documentaries such as "Maritime Silk Road" and "Shanghai Style's Bright Intangible Cultural Heritage" have been translated into multiple languages and "simulcast" in countries along the "Belt and Road"; the variety show "Our Song" has achieved Chinese originality in Spain. "Mode Output"; original cartoons such as "Chinese Tales", "Wu Liuqi" and "Time Agent" have entered mainstream global animation content platforms and are highly sought after. At the same time, these "Shanghai audio-visual" boutiques transform Shanghai's rich urban resources, charming city landscape, and international and smoky social life into the inspiration source, spiritual connotation and visual expression of film and television products, three-dimensional and It fully presents the unique urban charm of Shanghai and becomes a window for the world to understand and observe China.
During this film and television exhibition, the Shanghai Radio, Film and Television Production Industry Association and the Hong Kong Trade Development Council signed a new round of five-year cooperation memorandum. The two parties will adhere to the principle of mutual benefit and win-win and jointly build an exchange and cooperation platform between the two places. Jointly promote the prosperity of cultural trade to a deeper level, a wider field, and a higher level.
Author: Wang Yan
Text: Wang Yan Picture: Activities Editor: Wang Xiaoli Editor: Xing Xiaofang
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