Picture source @Visual China
text | Entertainment talk, author | Wang Dali
The mental pressure in "Tang Exploring the Universe" is not small. Lin Hei Quan was thrown into a mental hospital at the beginning and was scolded for being mentally retarded. There were colorful tattoos on the crimaster rankings. Kiko, an Asian hacker with twin tails, holds up half of the world of women in the detective world, and does not stop Director Chen from consuming women;
's "flying through the universe" makes little splash, but Zhangchihuntuan changes his appearance after rushing out of the track. 5 years ago, Lin Zhendong's life changed from a speeding life to a new one. The sound of the waves may not always be the same. The famous line from the white clouds and black soil, "Can this old ticket of mine board your broken ship?" came out first. cycle.
Everything these days is about "cross-border". Movie directors shooting dramas are called "descend to the earth", TV drama directors shooting movies are called "ascension", and dancing together on an IP-sized screen is called "one fish eats more". Chinese language teachers are laughing in their dreams. It is difficult for marketing planners to fully understand the breadth and depth of Chinese language and culture.
"Drama-film linkage" or "one fish eats more" has been ups and downs in the industry for more than ten years. Is it a wise move that has both market and artistic benefits, or is it a fig leaf that is only fishing for the best, and even covers up the depletion of creative power?
Additional movie remakes and dramas
Movie remakes and TV series are subdivided into four modes from the source of content.
First, the movie is original. After it becomes popular, a TV series will be developed to extend the story universe. The more representative ones of are " Chinatown Detective " and " Speedy Life ". These two movies continued the series on the big screen, with 3 movies for the former and 2 movies for the latter. The remake of the TV series is an extension and expansion of the original story universe. Occasionally, characters in the movie are dropped as "Easter eggs" to ensure the continuity of the story and provide fans with "after-sales" with emotional value.
Compared with the other three modes that will be mentioned later, kk stands more in this mode in both emotional and rational dimensions. After all, it requires creators to extend the plot and characters in a targeted manner; the model of building a story universe is also integrating with the world. After all, high-net-worth, long-lived IPs such as Marvel and Disney are basically presented in the form of story universes; and from Judging from the current domestic situation, filming first and then drama also provides an opportunity for talent training to "practice". For example, Dai Mo, the director who later directed the movie " 3 Brigade ", once participated in directing the online drama "Detective Chinatown 1" .
A hidden worry is that regardless of "Tang Detective" or "Flying Chi", in the process of movie series, "Wang Xiaoer's New Year is not as good as the previous year" situation, and the gradual decline in reputation may have an impact on the box office in the short term. It's limited, but if it affects the whole body, the lesson of "Mrs. Spider" single-handedly destroying Marvel's foundation is right in front of us.
Second, it is closer to the concept of "one fish eats more". Movies and TV series all come from the same big IP. "Get out of here!" "Tumor King", the stillborn movie versions of " trisomy " and " Crossing the Angry Sea ", etc. The motivation for remaking TV series lies in the value of the IP itself + the double insurance of the movie box office test, and the "social currency" The attribute blessing is attractive to investors and is also a good marketing gimmick for the audience.
changes a 120-minute movie into a TV series that often has 24 episodes. This type of remake is undoubtedly an addition. Generally speaking, TV series will retain the original story line of the movie, and add side characters to further enrich the plot, thus forming a "story universe". In the
web drama " Chinatown Detective 2", the protagonist of the first two cases is still Lin Mo from the previous season. The latter two cases pick out the female detective Kiko, who did not have many scenes in the movie version but left a deep impression on the audience, to take the lead. Her complete character lifeline, including "Wang Shengnan", a name that sounds as topical as "Zhao Di" and "Mei Waist". Because in the movie, Kiko uses money to do things and provides clues to Tang Ren and Qin Feng, so the "Golden City" case also specially designed the tension between desire and bottom line to sublimate the character's arc. For movie fans, the "after-sales service" of
web drama "Flying Life and Love" is also useful.Zhang Chi's navigator Sun Yuqiang, engineer Ji Xing, Lin Zhendong's assistant Hong Kuo, Manager Ye and other characters in the Flying Spur team all use the names of the characters in the movie version. The scene where Zhangchi had an accident on the Bayinbrook track and flew off the cliff at sunset also echoed the movie version. The online settings of the drama version of "Soul Pass" and "Restart Life" are more in line with the narrative logic of the TV series. For some reason, when KK was watching the drama version of Zhang Chi and Lin Zhendong, he had an inexplicable sense of fate that "I will become you many years later." The AU article was already being written.
Third, the same material is cut into two versions, movie and TV series, such as "Back to Tomorrow" and "A Good Show". If has contributed to transforming movies into TV series and done creative work, this overly simple and crude way of eating fish is really a bit too easy. White people also have to stack bread, meat, patties and vegetable leaves on top of each other to make rice. This is equivalent to bringing a plate of raw materials directly to the diners and brainwashing them: Eat it, it will be mixed when you eat it.
Fourth, it keeps pace with the times and changes to short plays. " She Disappeared " will launch a spin-off short drama about the past and present life of the M Troupe. Spin-off short dramas of "All or Nothing" and "Assassination of Novelists" are also being prepared. How should I say, just, it's pretty good?
The drama of subtraction
Some walls do not exist in the eyes of professionals. As long as you have a strong head, you can break through the walls.
It is much more difficult to remake a movie from a TV series than it is to remake a TV series from a movie. The movie is at least for the C-end, and the box office is sold one ticket at a time. Compared with TV series with chaotic evaluation systems, the reliability of the somatosensory experience of Hot or Not is higher. TV dramas are different. Not to mention the different evaluation systems, the audience is even more invisible. Sometimes there is a lot of hype on the Internet, but there is no such drama in real life, so maybe a "Weibo-limited hot drama" or a "fans-limited hot drama" can be created.
Putting aside interfering elements, drastic deletions are also essential, which will inevitably break your muscles and bones. If you just want to watch a "condensed version", why should you spend forty or fifty yuan to go to the cinema? The suggestion here is to just turn it into a short drama, delete the cutscenes and re-edit only to retain the climax reversal. Might it sell better for 2 yuan per episode?
At the beginning of this year, the movie of the same name adapted from the account-sharing drama " Twinkle Twinkle Star " was released on the big screen. "Zhang Wansen, it's snowing" to the romantic "snow field" of the movie really gave fans a sense of ritual. , but it also triggered public opinion about "large-scale refunds". The movie version of "A Thousand Bones" is also difficult to recreate the stunning scenery. The director's apology did not save the plummeting reputation and sporadic box office decline.
"Why is the Shengxiao Silent", "Three Lives Three Worlds Ten Miles of Peach Blossom", "Love Apartment", "Beijing Love Story" and many other annual "drama kings", almost all have not escaped the fate of being flamed out after crossing the border. The comparison is even more Intensified by preconceived somatosensory inertia, the response was far less than the drama version.
has a special type of IP. "Changing dramas to movies" is indeed a trick to cross the river by feeling the stones, which is animation and science fiction. Such as "Under the Stranger" and "The Three-Body Problem". This type of IP has a high audience viscosity but is "niche" (anti-bang: small and large here is a relative concept. Niche does not mean a small number, but a low proportion of the whole population). Directly making movies is risky and costly. high. At this time, we will first test the waters with drama series to gauge the public's acceptance of the story, accumulate experience and learn from each other's strengths before committing to film shooting.
The bald ip
Whether it is a film-to-drama film or a drama-to-film film, the capital and audience focus are on the ip itself. There is no doubt about this. The "two-way rush" that should have been a happy one for everyone has repeatedly seen the mistake of "I treat you as a hope, and you treat me as a hammer" in the past two years. The value of the IP itself has also been lost in over-development that is lower than expectations. The development of the entire industry chain of
ip maximizes resource utilization from a business logic perspective. A high-quality IP itself has the potential to be transformed into movies, TV series, radio dramas and even short plays. The key depends on how to develop it.
The first level is the audience’s expectation of .When a movie is converted into a TV series or a TV series is changed into a movie, a large part of the "linkage" is actually synchronized at the development level. However, due to the difference in the production cycle of movies and TV series, there is a time difference. For example, "The Three Brigades" and "Trident" are almost the same. Development was carried out by different teams at the same time. The previous work of
was an instant hit, and the audience will naturally have high expectations for the subsequent remake. The pressure will be placed on the latter. If it cannot exceed the audience's expectations, it will be labeled as ruining the IP. The second level of
is the matching between IP and adapted carrier. , such as the popular "Feng Shen Bang" or "Journey to the West", its volume far exceeds the amount of information that a movie can carry, which means that if you consider "one fish to eat more", drama series is the most suitable carrier , adapted into a movie, either into a series, or by intercepting the story fragments from the original work and adapting them. This is essentially "segmentation" to ensure that it is targeted. If the IP itself is only a few hundred thousand or hundreds of thousands words in size, making a movie is a better way to present it, with a high plot concentration and intensity. If we insist on expanding it into a drama series, it will not be as simple as "injecting water". We must extend the character relationships and expand the plot branches to support a drama series with at least 24 episodes that is of equal size and suitable for the current audience's viewing habits.
But obviously, it is a pity that everyone is trying their best to get a share of the IP pie. No matter whether they are hoarding it first, or they are trying to grow the seedlings, they are already thinking about how to harvest the IP before it has grown into a big thigh. Maximizing profits from wool will only last for less than three seasons.
Not to mention the overseas mature "story universes" of Marvel and Disney as models, kk summed up the fact that there are no "longevity dramas" in China as role models. TVB has a lot of series. If not, just look at "Uncle" and " What about "Country Love Story"? Is it possible to fatten the IP itself first, and then think about harvesting the wool?
