CCTV News from Shanghai on March 13 (Reporter Tang Qiyun, intern Wei Jiayin) The cultural and tourism industry plays an important role as a traffic-based city entrance and a service-based economic engine. According to big data monitoring, during the eight-day Spring Festival holiday in 2024, the Shanghai cultural tourism market received a total of 16.7595 million tourists, a year-on-year increase of 46.3%; the total amount of tourism consumption transactions in Shanghai including food, accommodation, transportation, travel, shopping, entertainment and other factors Reaching 19.122 billion yuan, traffic and consumption in various fields of cultural tourism have shown a good momentum of steady recovery. Focusing on the two major tourist source markets, domestic and international, what measures will Shanghai Cultural Tourism take this year to attract traffic and promote consumption?
On March 12, Shanghai held a press conference to introduce the "Implementation Plan for Promoting the Quality and Expansion of Service Consumption in this City". Cheng Meihong, deputy director of the Shanghai Municipal Culture and Tourism Bureau, responded at the meeting: "In 2024, we will continue to play our part. The cultural tourism industry plays an important role as the entrance to a traffic-oriented city and an engine of service-oriented economy. Relying on Shanghai's location advantages and market foundation as an international metropolis, it can better serve Shanghai's economic and social development. Specific measures will be taken from three aspects. Get started."
Press conference site (photo by CCTV reporter Tang Qiyun)
First, iterate the supply of cultural tourism products. Shanghai Cultural Tourism will be based on the characteristics of "urban, comprehensive and international" and iteratively upgrade the cultural tourism product system to attract tourists to extend their stay in Shanghai and improve their consumption levels in Shanghai. Cheng Meihong introduced in detail that in terms of cultural and entertainment performances, this year's performance market is expected to continue its hot trend in 2023. "So far, the number of scheduled performances at major large-scale performance venues such as Mercedes-Benz and Dongti has reached 176, which is close to last year's 194 performances. It is estimated that the total number of performances and box office this year are expected to exceed last year." At the same time, this year's "Berlin Philharmonic" In Shanghai", the Chinese version of the play "Les Misérables", the musical "The Phantom of the Opera" and other world-famous plays will come to Shanghai one after another. The demonstration effect of popular performances will continue to drive a wave of theater viewing. In business districts such as Nanjing East Road, Jing'an Daning, and Huaihai Road, 100 new performing arts spaces have been continuously optimized and developed. The new consumption scene of "two-way rush" by cultural and businessmen will jointly create a "gathering" of traffic.
Secondly, improve comprehensive cultural and tourism services. Cheng Hongmei said that the focus will be on improving comprehensive services in the inbound tourism market. "So far, our three-star and above hotels and 29 major theaters that are popular with foreign guests have all been equipped with wild card POS machines, which has greatly improved the convenience of payment for cultural and tourism consumption for inbound tourists." In the next step, it will also Relying on the window points of China Travel Service Group Overseas Visa Center, International Cruise Terminal, Airport Group and other institutions, we will further provide comprehensive services for inbound tourism.
Third, strengthen the image promotion of cultural tourism. Further deepen strategic cooperation with large-scale cultural and tourism enterprises, give full play to the role of domestic and overseas promotion alliance mechanisms, establish a promotion alliance working mechanism with the Shanghai Museum, Shanghai Grand Theater, etc., jointly promote Shanghai’s cultural tourism resources at home and abroad, and attract more overseas Domestic and foreign tourists come to Shanghai for sightseeing, leisure, vacation and business activities.
(Source: CCTV)
