After the mediocre end of the Spring Festival, will the drama market in March change?
In the past few days, many new dramas including " Little Days ", " and Feng Xing ", " Flames ", " Ode to Joy 5" and other new dramas have been officially announced. From urban family dramas that focus on traditional TV drama audiences, to costume dramas that bring together "top stars", plus idol-themed dramas such as "Don't Move on Me" and " Thank You for Warming Me " that are already airing, the audience's The choices are abundant.
In terms of commonality, the drama series in March attracted huge attention during the preparation and filming period. Now, it is time to test whether they can carry the ambitions of major platforms to compete for traffic and actors to seek advancement.
s-class costume dramas have always been the "kings" in the drama market. The upcoming duel between "Fengxing" and "Fire" is indeed a "potential stock" that major platforms have been "calling" for a few years ago.
Among them, "Traveling with Feng" is the second collaboration between Zhao Liying and Lin Gengxin after " The Legend of Chu Qiao ". This is also one of the reasons why the drama attracted huge attention in the early stage - that year "Chu Qiao" "The Legend" set a record of over 40 billion online hits. Countless viewers were dissatisfied with the sadistic ending and looked forward to a sequel telling the subsequent story of the heroine Chu Qiao (played by Zhao Liying) and Yu Wenyue (played by Lin Gengxin) who sank into the ice lake. Seven years have passed, and "The Legend of Chu Qiao" has yet to be finished. However, "Traveling with Feng" continues this relationship from another dimension that has left the audience confused.
Not only that, the configuration of the play can also be called "Hexagon Warrior": the original novel of the same name has a good reader base, the author Jiu Lu Feixiang is a romance master with many popular film and television dramas; the director Deng Ke It has demonstrated good creative standards in works such as "The Son-in-Law" and "The Young Man Is Not Tough"; and the producers, Tencent Video and Xinli Media, are also well-known brands in the industry, and their production capabilities should not be underestimated.
The fantasy "Fire" stars Ren Jialun and is adapted from Douban's high-scoring animation "Wu Geng Ji". It is a relatively rare male-channeled drama in the current drama market. Judging from the trailers and other information that have been exposed, the high degree of restoration of fantasy scenes and the use of extreme special effects will be the highlight of the show.
Zhao Liying, Lin Gengxin, Ren Jialun... what kind of transcripts will these actors with strong appeal in costume dramas hand over? Judging from the current public data alone, "Traveling with the Phoenix" has a record of more than 7 million reservations, which makes it even more popular. However, it is still difficult to judge what the final outcome of the battle will be. After all, with high expectations and attention from the outside world, both works are facing more stringent scrutiny: Recently, the use of dubbing and special effects in "Traveling with the Phoenix" has triggered heated discussions, and whether the actors' performances can fit the characters. , whether the overall story can break the fairy-xia theme routine may also affect the subsequent reputation of the show. Similarly, when the filming of "Fire" started, it raised questions about the casting of actors and the modification of the story. What kind of quality this comic series will present and how to solve the difficult problem of male-channel adaptation will all be solved after the work is broadcast. Further verification.
Works focusing on urban life have always been a "rigorous need" of the small screen for many years. The Spring Festival movie "Fireworks" made countless aunts and mothers cry. In March, the emotional "baton" will be held by "Little Days" starring Chen Xiao and Tong Yao. The play is directed by An Jian, the director of "An Jia" and "The North Wind Blows". It tells the story of a young couple who are coerced by their parents to break through the siege of life and gain happiness.
Needless to say, this is definitely not a "quiet" work. The violent dispute between the mother-in-law and daughter-in-law played by Tong Yao and Sarina even became popular in the form of a short video before it was aired.For viewers who are familiar with the creation rules of family dramas, "Little Days" presents an extremely typical story: Zhu Jincao (played by Chen Xiao) and Gu Moli (played by Tong Yao), whose families are quite different, meet and fall in love, and Gu Moli insists on going her own way. After getting married but unexpectedly giving birth to a daughter, the parents of both parties began to forcefully intervene in the lives of the young couple "in the name of love", even putting their marriage into a precarious situation...
Of course, having a familiar story does not mean that "Little Days" is an old-fashioned work: the fresh partnership of Chen Xiao and Tong Yao, and the focus and discussion on the couple's personal space are expected to further expand the boundaries of urban themes and give the audience new feelings.
"Ode to Joy 5", which will be broadcast on March 16, is also a "long-distance runner" in urban dramas. Compared with the popularity of the first and second seasons of "Ode to Joy", the third to fifth seasons, which launched a new team, have always been under tremendous pressure that "it is difficult to surpass the previous work." After the preparation of the works in the first two seasons, whether the new combination of Jiang Shuying, Yang Caiyu, Zhang Jianing, Zhang Huiwen, and Li Haofei can truly enter the hearts of the audience this time is still a huge test.
In addition, " Above the Rivers ", which was just broadcast on CCTV 1, is also a blockbuster work based on reality. Directed by Zhou Yaping, the play tells the story of environmental resources judge Luo Yuan (played by Gao Weiguang), court consultant Xia Weidong (played by Chen Shu) and other judicial workers in a series of environmental cases to crack down on crime, crack down on pollution crimes, and protect the environment. Stories about ecology, exploring judicial reform, and defending public rights. The play is based on real cases of environmental protection judicial practice in the Yangtze River Basin, and is escorted by the Film and Television Center of the Supreme People's Court. It is very attractive to audiences who prefer judicial themes. At the same time, the play has a similar name and theme to the popular "River Rises", so the audience will probably feel a sense of mutual reference when choosing to watch it.
Three idol dramas have been released to the audience within three months. To say that the "most familiar" niche actor in recent times is none other than Lin Yi. At the beginning of the year, "Derailed" starring him and Liu Haocun became a small hit; in March, "Don't Move on Me", which he collaborated with Zhou Ye, and "Thank You for Warming Me", which he collaborated with Li Randi, also became popular in various categories. The c-feeling clips are flooding the social media platforms.
However, under the background that the creation of idol dramas as a whole tends to be homogeneous - the picture style is similar, the characters are similar, and even "giving candy" seems a bit routine, the same "Don't Move on Me" and "Thank You for Warming Me" The competition between Taiwan and Taiwan is a little less smokey and a little more like watching flowers in the smoke. Sometimes it even makes the audience feel like they "went to the wrong set": At this moment, which Lin Yi are we watching?
Of course, from the plot point of view, there are obvious differences between the two idol dramas: "Don't Move on Me" is directed by Li Qingrong, the director of "Secretly Can't Hide", and tells the story of school sweetheart Gu Xun and school belle Yue Qianling (Zhou Ye). The story of "unrequited love" and "chasing his wife" between the two actors) can be said to be a refreshing sketch that is both sweet and sour; while "Thank You for Warming Me" introduces elements of "ALS" and tells the story of young Lin Tuogang When he entered the society, he was diagnosed with ALS, and his girlfriend An Zhique (played by Li Landi) never left her. The two worked together to pursue the meaning of life, and they thought a little more in the warmth.
In addition, works that are expected to be seen in March include "The Wind and Waves" starring Wang Yibo and Li Qin. The drama focuses on the story of Shanghai's financial front in the 1920s and 1930s, and has been highly anticipated since the official announcement of the start of filming. With "top stars" as the leading actors, director Yao Xiaofeng and screenwriter Weng Liangping, and the addition of financial espionage themes, it is still worthy of attention whether "The Wind and Waves" will overtake the drama market in March.
