China News Service, Beijing, March 12 (Reporter Gao Kai) On the 12th, a study on the communication effects of Chinese film overseas communication platforms - 2023, co-sponsored by the Institute of International Communication of Chinese Culture at Beijing Normal University and the magazine "Modern Communication" The press conference of the China Film International Communication Research Report (hereinafter referred to as the "Report") was held in Beijing.
The research on the international communication of Chinese films is a data research project on the international communication of Chinese films with foreign audiences as the research object. This project is hosted and implemented by the Institute of International Communication of Chinese Culture at Beijing Normal University. Since the project was launched in 2011, it has been carried out for 12 consecutive sessions, resulting in 12 research reports and 11 books ("Silver Book: Annual Report on the International Communication of Chinese Films"). In 2023, the team will build on the basis of previous years of research. On the occasion, the 13th China Film International Communication Survey was launched.
The 2023 "International Communication of Chinese Films" survey takes the overall performance of Chinese film overseas communication platforms from 2020 to 2022 as a sample, and comprehensively evaluates it from aspects such as media attention, social platform performance, secondary communication effects, and professional platform evaluations. In the three years from 2020 to 2022, the communication effect of Chinese movies on overseas networks. The press conference that day was hosted by Xiang Yunju, vice chairman of the Chinese Literary Critics Association.
Huang Huilin, Dean of the Institute of International Communication of Chinese Culture at Beijing Normal University, released the "Report", which announced the top 30 overseas online communication capabilities of Chinese films in 2020-2022. According to the survey data and scoring results, the overall dissemination effect of Chinese films on overseas online platforms deserves recognition. According to research data, the films with good dissemination effects on overseas online platforms in 2020-2022 mainly include the following categories: drama films, such as " balloon ", "days", " life events ", etc.; new mainstream movies, such as "1921" "" 八百", " Me and My Fathers ", etc.; Comedy movies, such as "Hello, Li Huanying", " This Killer Is Not So Calm", etc.; Animated movies, such as "New God List·Yang Jian" etc.; action movies, such as " fury·serious case ", etc.
Huang Huilin, Dean of the Institute of International Communication of Chinese Culture at Beijing Normal University, released the "Report". Picture provided by the publisher of the report
The report proposes plans and paths for accelerating the construction of a powerful film culture country during the "14th Five-Year Plan" period, including re-establishing the evaluation system for overseas communication of Chinese films: rebuilding the evaluation system for film communication, seizing the initiative in secondary communication; giving full play to Chinese culture Subjectivity, acknowledging differences and "drawing concentric circles"; doing a good job in cultural inheritance and sharing the mission of promoting ideological and cultural propaganda. The report believes that Chinese films should strengthen the dialectical integration of nationalization and modernization, and consolidate the discourse content with unique Chinese characteristics with a national creative orientation, aesthetic spirit and cultural awareness. (End)
