When many people start a business, the first thing they think of is opening a restaurant. After all, "food is the most important thing for the people", and no one can refuse the enjoyment on the tip of their tongue. If you have a good reputation, you don't have to worry about the customer flow at all. When it's time to eat, there will be an endless stream of people at the door, and everyone would rather queue up than wait.
Compared with other entrepreneurial projects, opening a restaurant is not difficult and the threshold is not high, so many people are willing to enter the catering industry to get the first pot of gold for their own business.
However, because the threshold is low, there are many people entering the industry, and the competition is unprecedentedly fierce, it is not easy to break out from thousands of people. Therefore, many entrepreneurs have a bad start, their ambitions are not realized, and their businesses end in failure.
For many celebrities, they are also willing to take the catering industry as their second career, such as Xue Zhiqian's hot pot restaurant, Meng Fei's noodle restaurant, Zhao Liying and Yang Zi's grilled fish restaurant, etc.
Today we are going to talk about Cai Qijun, a former popular youngster from TVB. He has been in Guangdong for more than ten years and his career has flourished. He was once hailed as a "catering giant" by the media. But if he hadn't exposed himself, we wouldn't have known that behind his seemingly glorious appearance, there would be so much bitterness and difficulty.
Two days ago, Cai Qijun made a video and shared with everyone his true feelings about starting a business for so many years. His words were very sincere. The title of the video was called "Don't start a business easily if you are not mentally prepared to lose your pants" . In the video, Cai Qijun admitted that he had lost millions in business.
Facing the camera, Cai Qijun also said, "There are hundreds of 40-year-old people, are they very rich?" I wonder if you in front of the screen are like me and feel that these words are a bit Versailles?
Looking back on Cai Qijun's entrepreneurial history, he has had some brilliant moments. At his peak, he opened no less than 10 rice noodle shops in Guangdong, including Guangzhou and Shenzhen, and six in Foshan. However, one moment and another, now all 10 stores have closed down.
In addition to these 10 rice noodle shops, Cai Qijun also operates hot pot restaurants, bars, beauty salons, and car beauty shops. His business scope is very wide. He is not only a "catering giant", but also has achievements in other fields.
However, when you make money in business, there will also be times when you have bad luck and lose money. Cai Qijun once counted 17 stores that he had closed down due to poor management over the years, and the losses amounted to millions.
Maybe most people would already have a sad look on their face, but he himself is very open-minded. When replying to netizens, Cai Qijun was very open-minded: "In fact, it's nothing, it's all a stage of life, and every day of life is a beginning. ."
Coffee shops have become popular in the past two years. Cai Qijun opened a coffee shop in partnership with his friends. The cooked food was loved by many people, so he opened a snack bar specializing in boneless chicken feet and ready-to-eat pig feet. At the beginning, the store was not big, so he set up a stall on the roadside. Later, when the business gradually became popular, he rented a stall.
Coffee shops and snack bars are currently open for business, but Cai Qijun said the situation is not ideal. Although the customer flow is okay, operating costs have remained high. On the one hand,
offered a salary of 4,000 yuan but could not recruit satisfactory clerks. After three job trials, they all said they did not want to do it.
On the other hand, the rent of a store is very high. The monthly rent for his store in Guangzhou is more than 40,000 yuan. In addition, each store has to hire about 10 clerks, so these expenses are more than 200,000 yuan.
In addition, some netizens also left comments about the taste of several stores opened by Cai Qijun, saying that they had bought chicken feet and pig's feet, but "to be honest, I didn't think the taste was good" and suggested that they could be improved.
But as the saying goes, it is hard to agree with others. Maybe this netizen thinks it is not very delicious, but others think it tastes good, so Cai Qijun also has his own ideas - can only follow the public. If you hear too many changes, you will not make it. .
Since Cai Qijun chose to go north to start a business in the mainland in 2014, he has experienced the brilliance of success and the trough of failure in ten years. Now he says that he is "poor and white", but he still maintains a good mentality and chooses to start over. .
Perhaps, it is this open-minded attitude, not arrogant in victory but not discouraged in defeat, that makes Cai Qijun's career so big. I believe that with this mentality, even if his development does not go smoothly for a while, he will definitely be able to make a comeback and create greater glory.
