Jimu News Chief Reporter Zhang Cong
The drama market in February 2024 was unexpectedly a bit dull - compared with "Kuronics", which opened at a high speed during the Spring Festival last year, and "Human World", which earned too many tears in the same period the year before, this year During the Spring Festival, domestic dramas seemed to be willing to give up their popularity, reputation and topics to the movie market.
Entering March, will the small screen usher in its own king? While the outcome is hard to say, strong contenders offer a glimmer of hope.
On March 8th, " Little Days " directed by An Jian and starring Chen Xiao and Tong Yao was officially announced to be broadcast on the 14th; on March 9th, Zhao Liying , Lin Gengxin will be broadcast after 7 " and Fengxing ", which collaborated again after two years, was officially announced on the 18th; on the same day, " Thank You for Warming Me " starring Li Landi and Lin Yi was released. In addition, Wang Yibo , Li "The Wind and Waves" starring Qin is very likely to be launched before the end of the month.
These new dramas that are about to be aired and some that have already been aired are almost without exception works that attracted strong attention when they started filming. At the same time, they also carry the ambitions of the actors-some people expect to completely establish themselves, and some people Looking forward to new recognition.
"Walking with the Phoenix" & "Long Wind and Waves"
Popularity No. 1, but if you are not careful, it will "capsize"
These two works that will be broadcast in March are put together because they are both from investment From the perspective of size, platform attention or fan attention, the physical feeling is the same.
"Traveling with Phoenix" is a collaboration between Zhao Liying and Lin Gengxin. When it started filming, it was an S+ project of Tencent Video. This drama indeed has all the necessary elements of an "S+ project": the original work has a strong background, the actors have a lot of traffic, and the production team Strong and so on. For example, the series is jointly produced by Tencent and Xinli, and is directed by Deng Ke, the director of "The Young Man Is Not Strong" and "The Son-in-law". It is also the second collaboration between Zhao Liying and Lin Gengxin after "The Legend of Chu Qiao", and it is also the first time that "Zhao Liying" has appeared in "The Legend of Chu Qiao". After "You Fei", it is a work that has returned to the field of ancient puppets again in four years.
"The Wind and Waves" is co-produced by Wang Yibo and Li Qin. It has been a prominent presence in iQiyi's s+ film list since the beginning of filming. The series is directed by Yao Xiaofeng, a director who started his career with urban works, and Weng Liangping, the screenwriter of "Ask the Cangmang" Created, it tells the story of an "undercover" on the financial front in Shanghai from 1929 to 1934. It is the new drama of "top-tier" Wang Yibo after "Ice Rain and Fire", and it is currently the only one in Wang Yibo's film and television works, "The Wind and Waves" "The attention of "The Movie" has been rising since the trailer was released at the beginning of the month.
The two dramas are equally popular, enough to support the market for national dramas in March, but they also face the same problem caused by popularity - in the current film and television public opinion field, the popularity is also very likely to become a "backlash" source. Looking back at the filming and promotion period of "Walking with the Phoenix" and "The Wind and Waves", some small details were often magnified and became the focus of heated discussions among fans and netizens. During the Shanghai TV Festival last year, because the trailer of "Walking with the Phoenix" was not as beautiful as Deng Ke's other work "Breaking Back", the director was "warmly greeted" by fans. Just now, Zhao Liying's dubbing was on the hot search; "The Wind and Waves" Before and after the official announcement, entries related to the actor's cast continued to hit the hot searches.
At the same time, the high attention paid to high-traffic works often leads to more harsh scrutiny and criticism of the work itself. The quality of the series, the logic of the plot, and the performance of the actors will all be put under a magnifying glass. "Traveling with the Phoenix" and If "The Wind and Waves" wants to come and go freely in the field of public opinion, the key is whether it can break away from the stereotypes of ancient puppet narratives and whether it can have acting skills that fit the role.
"Don't be tempted by me" & "Thank you for warming me"
Can the audience tell the difference between the two love stories of Lin Yi?
The sweet drama market seems to be dominated by Lin Yi. In December last year, "Derailment" starring him and Liu Haocun hit the screens of Xiaohongshu and Weibo with a large number of atmospheric screenshots; this year's "Don't Be Tempted by Me", a collaboration with Zhou Ye, has been airing for a week. Don't worry whether you have watched it or not, just ask That is, anyway, the animation of Lin Yi holding Zhou Ye backhand has been playing in everyone's minds for several days.
There are handsome men and beautiful women, a good atmosphere, and a strong sense of cp. But when it comes to what the story is about, netizens who haven’t watched it don’t know and don’t need to know. This seems to have become an inherent publicity routine for current sweet pet dramas. I can’t help it. I suspect that although "Thank You for Warming Me", which will be broadcast on the evening of the 9th, has included the life issue of "ALS", it will also adopt the communication mode of animation + screenshots.
Looking at the plot, "Thank You for Warming Me" and "Don't Touch Me" are definitely different. The former tells the story of young Lin Tuo (played by Lin Yi) who was diagnosed with ALS just after entering society, and his girlfriend An Zhique (played by Li Landi) Inseparable, the two work together to pursue the meaning of life; the latter is directed by Li Qingrong, the director of "Secretly Can't Hide", and tells the story of the two-way secret love between Gu Xun, the top school boy, and Yue Qianling, the cool school beauty.
One of them focuses on "warmth", while the other one is obviously more lively and light. If it is broadcast on a staggered schedule, it will definitely be a big bonus for Lin Yi. However, there are some conflicting settings, which may make ordinary viewers fall into "silly" In a situation where you can’t tell the difference”. But for viewers who like Li Randi, "Thank You for Warming Me" should be a good choice - after all, last year's "All the Way to the Sun" received a good response, and she still has a lot of fans.
"Little Days", a traditional urban family drama
The combination of Chen Xiao + Tong Yao is eye-catching
If you fell in love with "Fireworks" in February, then this March, you can choose to watch "Little Days" .
"Little Days" stars Chen Xiao and Tong Yao, and is directed by An Jian, the director of "The North Wind Blows", "Home Cooking" and "An Jia". The story is adapted from the novel of the same name and tells how young couples in the new era are coerced by their parents. "Highlighting the Trouble in Life" will be broadcast on Tencent Video, Dragon TV and Zhejiang Satellite TV on the 14th.
The story to be told in "Little Days" will be familiar to the audience - Zhu Jincao (played by Chen Xiao) and Gu Moli (played by Tong Yao), whose families are quite different, met. Gu Moli ignored her parents' dissuasion and insisted on marrying due to family conditions. Not as good as his own Zhu Jincao, after the two successfully got married and gave birth to a daughter in Shanghai, they originally thought that a leisurely and smooth life was about to come. However, the strong intervention of both parents "in the name of love" caused the marriage of this young couple to collapse. Falling into a precarious situation...
has a traditional urban theme expression mode and family relationships with the temperament of the times. Even though it is unlikely that family dramas such as "Double Sided Tape" and "The New Son-in-Law" will face the "bloody family tearing" many years ago, "Little Days" obviously follows the path of "Big Husband" and "Fireworks" that are loved by ordinary audiences. The narrative style of the series includes fireworks, pain that makes people feel the same, and laughter that makes people laugh.
The collaboration between Chen Xiao and Tong Yao can also make viewers who are used to watching family dramas have a bright feeling.
(The pictures are public release materials of many new dramas in the article)
(Source: Jimu News)
