In the 2019 Spring Festival, " Flying Life " directed by Han Han allowed the audience to experience the excitement of racing and the turbulence of cross-country rally on the big screen. The thrills and challenges of the Bayinbrook track have become a sacred belief in the hearts of racing enthusiasts Highlands.
Five years later, during the Spring Festival this year, the sequel " Flying Life 2" arrived as scheduled. The audience followed the protagonist Zhang Chi as he walked out of the trough of life little by little, and finally defeated himself and realized the whole process of counterattack in life, and the whole process of Bayinbrook Rally. With a clearer understanding and understanding. This race, written by Han Han, fascinated all the drivers, and it has also become the highest point of the movie-watching craze during the Spring Festival this year.
Zhang Chi's legendary story did not end with the end of the movie. Alibaba Entertainment, one of the co-producers of the two films, is still continuing to write the protagonist's life, but it has switched from the big screen to the small screen.
The online drama "Flying Life and Love" jointly produced by Youku, Alibaba Pictures, and Tingdong Pictures is currently being broadcast exclusively on Youku. The relationship between Zhang Chi and Lin Zhendong as both enemies and friends continues the setting of the movie, but in In the series, Zhang Chi will "transmit his soul" into Lin Zhendong, and the combination of "Chi Zhendong" will also fight side by side to try every means to prevent Zhang Chi from making the same mistake again.
"Flying Life and Love" is the first drama series to appear five years after the birth of the "Flying Life" IP. It matches the character background of the movie version but tells a completely different story. After its premiere, it also received a lot of praise from the audience. According to Yunhe data, "Flying Life and Love" has always ranked among the top three in the popularity list of the entire network after the broadcast.
Continuing the setting of the movie, taking a different path
The look at Zhang Chi and Manager Ye on the stairs in "Flying Life 2" echoes the classic passages in the first part. Similarly, in "Flying Life 2" There are also many designs that echo the movie version.
Zhang Chi's navigator Sun Yuqiang, engineer Ji Xing, Lin Zhendong's assistant Hong Kuo, Manager Ye and other characters in the Flying Spur Racing Team all use the names of the characters in the movie version. When these characters appear one by one at the beginning of the first episode, it will be difficult for those who are familiar with the two movies The audience of the movie will soon be brought into the new situation established by the series. As the story progresses, Zhang Chi's license was revoked and banned due to illegal racing, Zhang Chi had an accident on the Bayinbrook track and flew off the cliff into the sunset. These scenes are exactly the same as those in the movie version, giving this film-drama linkage effect Maximization has been demonstrated: using the same situations and settings to compare with the movie version that is more familiar to the audience, so that the audience can bring the emotions of the movie version into the new episode to achieve a seamless connection.
When the audience thought that the next development would follow the plot of the movie, Zhang Chi's "soul travel" design broke this conjecture and allowed the series to start a new narrative path. The series was destined to belong to two different eras from Lin Zhendong. The story will use the "soul-traveling" method to connect the story lines between the two characters about family, career, dreams, and friendship.
When the "real version" Lin Zhendong was forced to agree to be by Zhang Chi's side as an assistant, the story of "Flying Life and Love" officially took a different direction from the film version. On one side, Zhang Chi needs to save his past self after "soul travel", and on the other side, Lin Zhendong has to adapt to his chaotic "self". The laughter throughout it is very dense, and it also benefits from the wonderful performances of Hu Xianxu and Wang Yanlin , it expresses the differences and chaotic identities of the characters in the two time and space very well. In the director's fast-paced narrative, the characters appear natural in multiple scenes, and the two-line narrative can be more calm and able. Unfold your emotions slowly.
In the first half that has been aired, the biggest difference between the series and the movie version actually comes from the more complicated plot arrangement, which brings more passionate, burning and inspiring emotional expressions. For example, the several racing scenes in the first two episodes in which Zhang Chi uses his own identity and that of "Soul Transmitter" are very passionate. He can unconsciously identify with the natural competitive excitement and charm of the sport of racing while being moved. This is due to the length of the film version. And can't do it.
And as the relationship between Zhang Chi and Lin Zhendong develops, the scenes of the two sides fighting side by side can also strengthen the passionate and inspirational theme, making the content not just a comedy, but using passionate and comedic elements to tell inspirational stories about competitive sports.
"Flying Life and Love Chapter" is currently very popular in online discussions, which also comes from the excellent performance of the story in emotional expression and rendering power due to the linkage with the film version.
Alibaba Entertainment welcomes more linkages
"Flying Life Love Chapter" is the first work of the "Flying Life" IP in the field of drama series. Judging from the popularity and feedback since its launch, the first battle is a success.
The first part of "Flying Life" had a box office of 1.728 billion, and "Flying Life 2" is currently in theaters. According to Beacon Professional Edition data, the real-time box office as of the 5th was 3.268 billion, ranking No. 1 in the domestic box office list. 17, has a wide audience and audience awareness in the country. "Flying Life and Love" is launched on Youku in the form of a linkage. For a new series with a completely different cast, it is undoubtedly the right thing to choose to keep some plots and settings consistent with the movie version at the beginning, and it can serve as a link between the past and the future. , it is also conducive to the audience's establishing a clear and familiar understanding of the series, and is conducive to network dissemination.
Zhang Wenli, Vice President of Alibaba Pictures, Chief Producer of Gleaning Studio, and General Manager of Cool Yang Entertainment, said, ""Flying Life and Love" represents the first time Alibaba Pictures has achieved a movie-drama linkage. On the one hand, we hope to cross-border Screen resonance continues to enrich the artistic expression of high-quality IP; on the other hand, we also hope that through such attempts, we will continue to deliver diversified and positive high-quality content to the film and television market and bring a different experience to the audience."
Ali In the big entertainment industry, Youku and Damai have online and offline channels and resources, which can provide strong assistance to the incubation and output of Alibaba Pictures projects. Youku can maximize the value of film and television IP through its cross-screen and mobile advantages, and Damai, as the largest performance ticketing platform in China, can expand the ecological boundaries of film and television dramas in the form of dramas, exhibitions, art festivals, etc.
From the cooperation between Youku and Damai tfboysth anniversary concert, to Alibaba Pictures' acquisition of Damai.com, and now to the linkage of movies and TV series between Youku and Alibaba Pictures, Alibaba Entertainment has accelerated the linkage between internal businesses, which can not only effectively fill in The gaps between each business segment can also form an effective virtuous cycle between the advantages of the three core businesses after opening up resources.
In the past, forms such as film and drama linkage and film and game linkage were also popular in the domestic film and television industry, but the results were not good and there were not many excellent cases. The reason was that the linkage development entities were not consistent, that is, the film and drama developers had to obtain IP After authorization, the projects are created separately. When the development capabilities and experience cannot match, the effects of the movies and TV series will naturally be uneven.
The initial success of the movie and TV series linkage between Youku and Alibaba Pictures lies in the fact that the main controllers are in sync with each other in terms of movie and TV series creation concepts, progress and production, and can take the lead in controlling the quality of the project. "Flying Life and Love Chapter" "The linkage between "Flying Life" and "Flying Life" will be more natural.
