The mainland film market will welcome 7 new films this week, plus the advance screening of " Kung Fu Panda 4".
The big dark horse in the market, "Zhou Chu Eliminates Three Evils", is gaining momentum. After the Spring Festival, the mainland market has been bustling for a long time. However, the market is so cruel. Some people are happy and others are sad. " Dune 2" won the pre-sale title, and Xu Juncong new movie can't even drink soup.
"Dune 2" and "My Lost You" compete for the championship, and "Kung Fu Panda 4" is eyeing it.
As of 23:00 on March 7, the top three pre-sales this week are "Dune 2", "I Lost You" and "Kung Fu Panda 4".
"Dune 2" is undoubtedly one of the most blockbuster Hollywood blockbusters this year.
cost US$190 million to produce. It has received rave reviews overseas and has a Rotten Tomatoes freshness rating of 94%. Less than a week after its release, the overseas box office has approached the US$200 million mark. Although it was released a week later in the mainland market, the enthusiasm of mainland audiences is still very high. High.
The current pre-sale box office of the movie has exceeded 35.67 million, setting the best pre-sale result for a Hollywood blockbuster this year.
According to the current trend, the domestic box office of the movie may hit 400 million. Compared with the 260 million mainland box office of the previous movie, it has increased significantly. It is also a rare Hollywood blockbuster in recent years with a sequel that has a higher box office than the previous movie in the mainland. I hope it can save Hollywood in the mainland. The decline of it.
"I Lost You" is a typical fan-oriented movie.
stars young idol actors Tan Jianci and Zhang Jingyi. It is adapted from the popular novel "Wang Jinjin I Lost Twice" and tells the story of the eight-year love between Bai Xiaoyu and Wang Jinjin starting from the college entrance examination in 2010. story.
The current pre-sale box office of the movie has exceeded 21.42 million, making it the strongest opponent of "Dune 2". However, fans' support for the movie at the box office is only average, and it depends on the quality of the movie.
"Kung Fu Panda 4" is officially released on March 22, but due to the particularity of the subject matter, it has been screened on a large scale nearly half a month in advance.
Before this kind of promotion method was generally the prerogative of domestic films, Wang Baoqiang 's " Octagonal Cage " relied on this method to earn more than 2 billion at the box office. The "Kung Fu Panda" series has always been Hollywood's cash cow in the mainland market. , this time is no exception. The movie started screening on March 9, accounting for 6.3% of the film schedule, but the pre-sale box office has already reached 5.72 million.
laughed. It was hidden for 6 years after filming. Xu Juncong's new film was withdrawn three times, and the pre-sale box office was only 1,290 yuan.
In addition to the three new films above, most of the remaining new films this week are produced with small and medium budgets, so it is understandable that pre-sales and popularity are not high.
But " Fake Agent " is different.
The movie was prepared for filming in 2018, starring Xu Juncong and Pan Binlong.
Clara, Yi Xiaoxing, Yu Yang and other stars gathered together. According to online reports, the film's production cost is said to exceed 100 million. A really big production.
What’s interesting is that after the film was filmed, it was hidden for 6 years. During this period, there were constant news about the release date. It was first scheduled for Lunar New Year release in December 2021, but was quietly withdrawn. Then it was announced that it would be released on November 3, 2023, and then it ran out again. This year, it was first scheduled for January 26, but unexpectedly it would be released again. It was released on March 9th.
has gone round and round. To put it bluntly, it is because it has no confidence in the quality of its own film, so it has been withdrawn three times.
But an ugly daughter-in-law always has to meet her parents-in-law. When "Fake Agent" was about to be released, she realized that the market and the audience were confused.
As of 23:00 on March 7, less than 2 days before the movie is released, the total pre-sale box office of "Fake Agent" is only 1,290 yuan, and the first-day preview film accounted for only 0.8%. It is predicted that the final box office of the movie will not exceed one million. , if the movie really cost 100 million to produce, it would probably be one of the box office disasters in 2024.
"Fake Agent" looks like a very old-fashioned comedy from the trailer.
The protagonist Fu Gui is a minor actor on the set. A friend gave him a ticket to a Laos tour group, and he was also able to participate in an exciting script-killing game. Fu Gui plays the role of an ace agent, and he is unmoved in the face of so many beauties.
Unexpectedly, Fugui unexpectedly walked out of the set and really broke into the gang fight. Fugui thought it was all a game.
Obviously this is a farce. The comedy skills of comedians and beautiful actresses such as Clara are the biggest attraction. There may have been a certain market for such a bad movie 6 years ago, but now the taste of mainland audiences Already changed.
