905 Film Network Special Article has insight into the film industry and embraces Chinese films. In 2023, "China Film Report" "Lan Yu Living Room" launched the "Spring of Dialogue" specially planned for the two sessions, inviting representatives from ten film companies to jointly promise a beautiful vision for Chinese films to move forward. From welcoming spring to entering spring. Now, we are once again taking the booming Spring Festival as a starting point and joining hands with filmmakers to pursue the dream of 2024, when Chinese movies will flourish.
"China Film Report" "Lan Yu Living Room" two sessions special program - "Dialogue Spring", the second issue welcomes Zhao Haicheng, Secretary and Chairman of the Party Committee of China Film. As a distribution service company, Huaxia Film has made great achievements, but it still has a new enthusiasm and is determined to set its sights on the entire film industry chain. Adhering to the mission and responsibility of being the main force of the Chinese National Film Team, China Film is about to embark on its transformation and continue to explore new breakthroughs and possibilities.
Huaxia Film’s business mainly distributes imported and domestic films, and also includes production, theater investment, theater chain management, as well as technology research and development, technology management related to the main business, etc., covering almost the entire film industry chain.
Zhao Haicheng said that 2024 will be a year of transformation for Chinese films. Huaxia Film needs to transform from a distribution service company to a copyright company. "With the impact of new technologies on movies, transformation is not only reflected in production, but also in distribution, and in the company's work related to digitalization and new technologies."
Zhao Haicheng said that distribution services are the foundation and foundation of Huaxia Film Base. The transformation of distribution services to substantive distribution is already advancing. Taking "The Love of Three Nobles" and "Long Live the People" as examples, Huaxia Film has gone deeper than before in terms of substantive distribution. This year, we plan to promote substantial distribution from two aspects: first, do a good job in the distribution of imported bought-out films, and second, expand the distribution business of cartoons for young children.
Huaxia Film released its blockbuster project "Zheng He's Voyages to the West 1: Beyond the Sea" at last year's theater promotion conference. Zhao Haicheng revealed that the film is based on real historical events. Huaxia Film has positioned it as a film that uses a business model to convey core values. It looks forward to fully developing long-term empowerment. It plans to start shooting in the fourth quarter of this year, post-production in 2025, and follow the audience in 2026. Meet.
Zhao Haicheng hopes that through this film, he can reflect his persistence in the position of Chinese culture, inherit Chinese cultural genes, and show Chinese aesthetic style. The so-called long-term empowerment means that we hope to continue to create the second and third movies based on the historical story of "Zheng He's Seven Voyages to the West", and at the same time cooperate in the development of TV dramas, games, cultural tourism and other projects.
As next year marks the 80th anniversary of the victory of the Chinese People's War of Resistance Against Japanese Aggression and the World Anti-Fascist War, Huaxia Film developed "Rescuing Cole". The story revolves around Chinese residents helping members of the Flying Tigers escape from danger.
In addition, the audience is aimed at the younger generation, and "Sora" will use a youth film to convey the Chinese people's enthusiasm for deep space exploration.
Adhere to the mission and responsibility of the main force of the Chinese national film team, Huaxia Film will continue to work hard in the distribution of main theme films and continue to build people's theaters.
Zhao Haicheng said that no less than 5,000 theaters should be selected from more than 10,000 theaters across the country to specifically provide film support for people's cinemas. At least 5,000 theaters will be implemented in the first quarter of this year. In addition, we should do a good job in selecting films with the main theme, so that theaters participating in the People's Cinema screenings can provide good films to the audience, and at the same time establish a reasonable, appropriate and healthy assessment mechanism.
Digital transformation is also the focus of Huaxia Film. Huaxia's film network transmission business has covered more than 10,000 movie theaters across the country, with a cumulative network transmission of nearly 100 films and more than 500,000 times. Next, Huaxia will also show its talents in digital asset trading, LED screen construction, etc., using high technology and new technologies to provide more choices for the audience.
Zhao Haicheng concluded that in 2024, the China Film Festival will work with all employees to adhere to the guidance of Xi Jinping’s cultural thoughts from the three aspects of copyright awareness, production thinking, and digitalization, truly promote the transformation of Chinese films, and make contributions to the Chinese film industry and industry. own contribution.
