On March 1, Superstar Legend Group held a signing ceremony with Hong Kong male singer and actor Sun Yaowei in Kunshan. Liu Genghong signed the contract with Sun Yaowei on behalf of Superstar Legend.
In Superstar Legend’s Genglian Village in Kunshan, Liu Genghong’s Fat Kaka Fall live broadcast room is located here. "Now Yaowei has joined Superstar Legend and has come to our Genglian Village. We have created all the conditions for him to exercise well and eat properly. I will definitely keep an eye on him every day and live a healthy life!" Liu Genghong also said that he is the owner of Genglian Village. , as a national fitness coach, expressed a warm welcome to Sun Yaowei, and promised to let this long-time friend live a "healthy life." The
prospectus shows that IP creation and operation is one of the main business sectors of Superstar Legend. In terms of IP resources, in addition to two super IPs, the two-dimensional IP "Classmate Zhou" created for Jay Chou and the two-dimensional IP "Coach Liu" created for national fitness coach Liu Genghong, Superstar Legend has also continued to build IPs including Fang Wenshan, Star IP groups including vivi, Nanquan Mama, Chen Farong, etc.
In terms of IP operation capabilities, Superstar Legend has provided celebrity IP management services to Liu Genghong since the end of 2021, participated in his image operation on social media and live broadcast planning, etc., helping Liu Genghong become a super fitness IP. His number of Douyin fans has increased since 2022 It achieved a 10-fold growth within one month after April 2018, with 60 million new followers, becoming the account with the highest monthly follower increase in the history of Douyin.
So, what will be the next super IP? Superstar Legend stated that it will carry out in-depth cooperation with Sun Yaowei in the three major business areas of music, concerts and new media. In terms of music, Superstar Legend will create a series of new singles or albums for Sun Yaowei to showcase his unique music style and talent; in terms of new media, based on Sun Yaowei's own hobbies and expertise, Superstar Legend plans to position Sun Yaowei as a pet The leading IP in the industry creates exclusive social media content for it, and interacts with fans at multiple touchpoints through short videos, live broadcasts, etc., sharing interesting stories and life details related to pets, further expanding Sun Yaowei's influence and fans Base.
In addition, Superstar Legend will assist Sun Yaowei to hold a solo concert, responsible for overall planning, publicity and promotion. At the same time, in order to celebrate the 30th anniversary of Sun Yaowei's debut, the two parties announced that they will hold a 30th anniversary tour concert, inviting fans to witness this music event.
Why is Sun Yaowei the next potential stock? According to public information, Sun Yaowei quickly became popular as a singer in 1993 with the song "It's Nice to Meet You". Since then, many of his albums have won consecutive sales championships, with sales exceeding 1 million copies. He became popular in Asia upon his debut. From 1994 to 1997, he was ranked among the "Top Ten Most Popular Idols" in Taiwan, China, for four consecutive years and was known as the "Four Little Kings". Since then, he has participated in popular dramas such as "Oolong" and "Princess Huaiyu" and became popular in the mainland. In 2020, he won the Best Actor at the "4th Golden Net Film Festival" for "Monster Hunt 2" , becoming an amphibious star in music, film and television. In addition, Sun Yaowei won the "Global Chinese Outstanding Youth Award" and the "Special Achievement Award" in 2018.
"I have a lot of new songs, and I am even writing some scripts, but they are all biased towards traditional acting. I am working with Superstar Legend because they are good at developing IP, and I also want to be developed in a variety of ways." Sun Yaowei still " The designer who was delayed by acting.” "Actually, I have helped design for many people. I have designed Jackie Chan's record covers, JJ Lin and Wong Cho Lam's concerts, and costumes for Sammi Cheng, Tang Wei, Ma Sichun and others."
"In the past few years, I have been doing live broadcasts by myself. I tried various machines and equipment. In the process, I felt very solid and learned a lot of new things." 2024 is the 30th anniversary of Sun Yaowei's debut. He plans to hold a concert tour across the country. "Through the concert, I may only watch it on the screen. My fans or people who meet me for the first time can have the opportunity to get close contact."
In the interview, Sun Yaowei talked about the reason why he chose to delve into the pet track after joining Superstar Legend because he has adopted many people in his life. Stray animals often share their pet stories in live broadcasts. For example, a stray puppy in very bad condition became radiant under the careful care of him and his wife.Sun Yaowei said: "Many friends came to his house and praised it as 'super cute', thinking it was some kind of famous breeding dog, but I told them that it was once just a dirty stray little string."
Liu Genghong said that this cooperation For Sun Yaowei, it is the beginning of exploring his own potential and infinitely amplifying it to find a new self; for Superstar Legend, Sun Yaowei's joining will inject new vitality into his IP matrix and bring more creativity and possibilities to the IP business. . Sun Yaowei recognized Superstar Legend’s industry experience and resources in the field of IP creation and operation. Superstar Legend is good at deeply exploring the unique attributes and charm of stars, and finding connection points to achieve spiritual resonance and emotional fit with consumers in the new era. He hopes to use this This collaboration presents a different version of ourselves to the audience, bringing more works and energy.
Yangtze Evening News/Ziniu News reporter Zhang Nan
Proofreading Xu Heng
