anti-fraud Lao Chen, I don’t know how many people know him, and I don’t know how many people still remember him.
Recently, Lao Chen has been on the hot search again. He issued an invitation to some units within the system to cooperate in publicity on the short video platform. The media interpreted it as Lao Chen, who was unemployed and wanted to find a job and return to the system.
After no response from any unit for several days, Jining Fire Protection sent an invitation to Anti-Fraud Lao Chen. As a result, Jining Fire Protection encountered a large number of reports and complaints from netizens.
01 Anti-fraud Lao Chen’s popularity
In September 2021, Lao Chen was not only a police officer, but also an anchor who worked hard to promote anti-fraud on the short video live broadcast platform. Police officer Lao Chen, the
anti-fraud anchor, got out of the industry because he had several dramatic live broadcasts that made him famous overnight. After that, he continued to miked with different anchors on the live broadcast platform for several days to promote Anti-fraud knowledge.
Due to the traffic effect of Lao Chen's explosive popularity, Lao Chen's account quickly exceeded two million fans, and he was a very popular anchor at the time. The internet celebrity effect of
was also immediate. On the app download lists of various app stores, the number of anti-fraud app downloads also surged, with the total number of downloads exceeding 200 million times.
Lao Chen used new media platforms to create a miracle of promoting anti-fraud knowledge and anti-fraud tools through live broadcasts. Lao Chen was indispensable for anti-fraud propaganda. Of course, the foundation of all this is based on his identity as a police officer. endorsement.
For public officials, the Internet is a double-edged sword, and Lao Chen’s identity is even more special. At that time, Internet telecom fraud cases were at their peak, and Police Officer Lao Chen’s identity was naturally the traffic password, enjoying the traffic attention of netizens. Netizens also gave police officer Lao Chen the highest moral standards.
is immersed in anti-fraud propaganda. Police officer Lao Chen soon began to be questioned by some people on the Internet. Of course, there are also many Internet trolls hired by telecom fraud gangs behind this. They want to suppress Lao Chen in various ways. , Let Lao Chen retreat after knowing the difficulty.
02 Lao Chen’s personality collapsed
Public officials who come to the short video live broadcast platform should pay attention to avoid stepping on pitfalls, especially to guard against network risks. To clarify the nature of personal self-media, you need to explain the nature of personal self-media to fans at the beginning, clearly define the content of short video live broadcasts, avoid turning personal self-media into a window for online government affairs, and guide netizens’ comments to focus on the defined content and topic range.
But the popular police officer Lao Chen did not realize this problem at this time. At the same time, Lao Chen did not have an assistant or team to help him control the live broadcast content. This is why his live broadcast connection began to overturn later.
Lao Chen fell into an Internet public opinion crisis and his reputation collapsed mainly because of these three things:
The first thing was that he opened the tipping function in his personal live broadcast room, and Lao Chen donated all the tipping income to public welfare organizations. , because in the past Lao Chen’s live broadcast always turned off the tipping function, which led many people to criticize and question him.
The second thing happened when he was connected to a beautiful anchor. Chen brought his daily remarks about beauties into the live broadcast room, which were recorded by some netizens who stared at him and then spread widely, causing damage to the image of public officials.
The third thing is that when planning a charity live broadcast event, Brother Shenhao, who has a platform, rewarded 333 carnivals, which is equivalent to a reward of 1 million yuan, although he had long promised that the reward money would be donated to charity. It is a charity, but netizens do not believe it, because many netizens think that Shenhao is a member of a telecommunications fraud interest group. After these three incidents happened to
Lao Chen, he fell into a huge storm of online public opinion. He was questioned and abused by those who originally supported him. Not only did he receive various complaints and reports on the platform, but many complaints and reports were sent directly to the police officers. Lao Chen’s unit and superior authorities.
Lao Chen really did not have the ability to control such a huge network traffic. After thinking about it for a period of time, he formally submitted his resignation to the unit. Later, a certain media interviewed Lao Chen. The reporter asked about the reason for Lao Chen's resignation. Lao Chen said that he did not want to have a negative impact on the unit because of his own affairs.
Lao Chen’s explanation is very practical and sincere.But there was one thing that Lao Chen failed to do at this time, which caused him to get into even greater controversy on the Internet. Before he resigned, he opened another personal account, using his original large account with millions of fans for his own account. drainage.
03 Lao Chen’s inner demon
Lao Chen’s approach has no principle problem, it just makes his fans think that Lao Chen has betrayed them. Unfortunately, Lao Chen didn’t realize this. He just didn’t think it through and didn’t take into account the fans’ expectations of him. , ultimately resulting in a passive situation.
Why did Lao Chen allow his fans to have such a big backlash against him? The platform already had overwhelmingly negative reviews for him, so those who originally supported him turned into those who attacked him overnight.
This question will review why Lao Chen became popular. In fact, the fundamental reason why Lao Chen became popular was that a group of netizens with relatively low social awareness and relatively low income levels contributed to the flames. Their active participation allowed police officer Lao Chen to create a miracle of righteous power.
In short, most of the people who made Lao Chen famous at that time were people who spent a lot of time on the Internet. Lao Chen’s live broadcast to promote the anti-fraud app catered to their grassroots power to do a noble and just thing. These fans often went to other When people in the live broadcast room went to promote Lao Chen’s live broadcast, the reward function was turned off. This label became their slogan for promoting Lao Chen.
Grassroots fans cannot find a sense of presence in many Internet celebrity live broadcast rooms, but they can find a certain kind of spiritual sustenance in Lao Chen’s live broadcast room. Grassroots fans realize a certain feeling in their hearts by promoting Lao Chen. At this time The traffic and influence of Lao Chen's account are not Lao Chen's. Fans think it belongs to them.
They believe that Lao Chen’s ability to become a top player was created by them, not Lao Chen himself. Netizens and fans want to see the truth and cannot accept deception. They want to see kindness and cannot accept evil. However, Lao Chen's consecutive out-of-control events made them think that Lao Chen had changed his mind, and a completely antagonistic conflict arose between netizens, fans and Lao Chen.
If a person is inconsistent on the Internet, he is likely to fall into the collapse of his online image and personality, and may eventually fall into the whirlpool of online controversy and get into trouble. So even though Lao Chen did not make any mistakes or violations later, and it was reasonable and legal, those fans were chasing after him and attacking him, and they must suppress Lao Chen until he quits the network.
's original fan is Lao Chen's current inner demon. As long as he doesn't quit the Internet, his inner demon will always be with him.
04 Lao Chen’s Dilemma
Whether it is ordinary people who enter the Internet or heads of offline enterprises and institutions, they may face the risk of online public opinion, especially when the identity itself is related to social topics, such as officials, Internet celebrities, Celebrities, disadvantaged groups, etc.
Preventing the risk of online public opinion requires improvement through professional learning, the most critical of which is to increase sensitivity to public perception. The public perception mentioned here refers to the cognition that is generally acceptable to the public, consistent with identity, and consistent with moral standards.
The proportion of the country’s population with a bachelor’s degree or above accounts for about 8%. On short video platforms, the proportion of netizens with a bachelor’s degree or above may be less than 3%. Although academic qualifications are not the only criterion for measuring IQ, it is a reference indicator.
Lao Chen may have overestimated the IQ level and logical thinking ability of netizens. He thought that after resigning, he would be free of past controversies without his original identity as a police officer. However, many netizens do not have much thinking ability and logical thinking ability. Once Caught in the whirlpool of online public opinion and controversy, the online behavior of many netizens is basically the behavior of a mob following the trend.
So, we saw that Lao Chen resigned and disappeared for a period of time, came back to live broadcast on the Internet platform, and was still attacked by many netizens who were chasing and forcing him to quit the Internet. In the eyes of these people, Lao Chen could not bear to not quit the Internet. , so every time he broadcast live, the live broadcast room was filled with scolding and ridicule.
Lao Chen is still promoting anti-fraud in the live broadcast room. At the same time, he will openly and transparently announce the details of his donation to charity every month.
Lao Chen has not only been bullied online, but his family has also been implicated, although he still wants to do something valuable to society within his ability. But those netizens and fans didn't buy it. Netizens and fans have been slandering Lao Chen for a long time, which made Lao Chen's social perception very negative. This is a difficult dilemma for Lao Chen.
Chayu believes that Lao Chen should not have resigned at that time, but should have quit the Internet and continued to do his job well. Since fans have objections to his live broadcast for charity, he can just stop doing it, continue to do video promotions, and go back to the original way.
traffic is a good thing, it can bring about the effect of network amplification, and it is even more difficult to top the stream. If you don’t have the ability to control the traffic, you will eventually be counterattacked by the traffic.
Anti-fraud Lao Chen’s inner demons and dilemmas are still there. This may be his stubborn and unwilling character that supports him.
