On February 27, the China Central Radio and Television Station held the 2024 Cloud Listening Content Product Launch Conference. 41 high-quality audio products demonstrated the vitality of the station’s comprehensive transformation of broadcasting to the mobile Internet in an all-media form.
This content product release is divided into six chapters: "National Sound", "National Code", "National Style", "National Collection", "National Trend" and "National Light". The chapter "Sound of the Nation·Songs of Mountains and Rivers" launches three integrated media products to explore Chinese civilization and express the Chinese atmosphere. The large-scale integrated media special program "Songs of Mountains and Rivers" follows the footsteps of General Secretary Xi Jinping and shows the new practice of creative transformation and innovative development of China's excellent traditional culture; a series of integrated media special topics "In Time" records the steaming and vitality of the Chinese modernization process Full of touching moments; the series of media-integrated character special topics "Mr." uses warm "life lessons" to demonstrate the feelings of family and country of scientific masters and cultural celebrities.
The "National Classics·Lectures by Famous Masters" chapter released 6 products. Following the context of Chinese classics, together with many well-known scholars, we traveled through the smoke and clouds of history to explore the Chinese context. Listen to the classics "The Analects of Confucius", "The Book of Songs" and "The Book of Changes" to interpret the modern significance of educational wisdom, and feel the philosophical implications and oriental wisdom in the meaning of the classics; "Thousand-year Context: Poetry on China" follows the meaning of the poems Geographical coordinates allow you to appreciate the beautiful poetry of ancient China and modern China; "Thousands of Years of Culture·Words Hidden in the Universe" creates an "audio dictionary" that allows you to perceive the beauty of Chinese culture from one stroke to another through a systematic and interesting interpretation of Chinese characters. ; "A Thousand Years of Culture: Searching for the Qin" combines expert explanations and creative interactive products to lead the audience to explore the Qin and Han culture.
's "National Style·Music and Rhythm" chapter launches 5 series of audio programs, using "Internet +" to empower Chinese opera, folk art, drama and other art forms, innovate spatial expression, and show the unique charm and grandeur of Chinese culture. "Yunting Grand Theater" has dramas every week, allowing users to enjoy wonderful performances without leaving home; "Yunting Grand Theater" has dramas every day, and famous Chinese quintessence performers perform on the cloud, which is exciting; "Yunting Xijushe" covers comedy, cross talk , sketches, etc., the burdens are endless and the laughter is endless; "Yunting Folk Art Hall" and "Tracing the Origin of Chinese Opera" bring together famous actors and actresses, and the beautiful effects of "Jingcai Sheng" make users "voice" immersed in the scene and have endless aftertaste.
The chapter "National Collection·Classics for Pleasant Listening" highlights "classics, high-quality, and long-lasting" to create an "Audio Library of Chinese Cultural Classics" and the first platform for high-quality audiobooks. The "Chinese Culture Classics Audio Library" is based on the millennium of Chinese culture, and is based on hundreds of scholars, collections of classics and history, classic literature, and literary and historical collections. It creates a "collection-level" audio library and continues the Chinese cultural context with "voice +". A total of 11 masterpieces by famous writers have been launched this time for premium audiobooks, including classic works by famous writers who have won Mao Dun Literature Award, Lu Xun Literature Award and other awards - Wang Anyi's "Song of Everlasting Sorrow", Li Peifu's "Book of Life", Liu Xinglong's "Skywalker", Li Er's "Brother Yingwu" ", Liu Xinwu's "The Bell and Drum Tower", Xu Guixiang's "Osmanthus Blossoms Everywhere in August", "The World Is Immediately", Wang Yuewen's "Cang Huang", "Traditional Chinese Painting", "Mei Ci Story", Liang Xiaosheng's "Father and Son", providing users with a feast of sounds from the literary world. .
's "National Trend·Ten Thousand Volumes of Audio" chapter launches 8 new works by famous artists, broadcast exclusively on the main station, and a series of original audio works of film and television dramas to be broadcast on the entire network, allowing "books, movies, and music" to share the beauty and "sound" of harmony. Zhang Wei's "Going to Lao Wan Yu's House", Li Xiuwen's "Tiger Descends from the Mountain", Jin Yucheng's "Flowers", Liu Cixin's "Ball Lightning", Guo Guosong's "Hunting for Ice", Tong Hua's "Sauve Blanc", Mao Ni's "Celebrating More Than Years", Gao Guosong Many of Luo Pei's works such as "The Case of Di Gong of the Tang Dynasty" are melodious and continue to attract traffic peaks.
The "Guoguang·Sound Moves the Future" chapter launched the "Youth Chinese Studies Course" to serve young users, with a total of 8 works to enlighten the mind and nourish the heart with Chinese style music. "Classics for Children - The Book of Songs" and "Classics for Children - The Analects of Confucius" tailor-made "informative and interesting" Chinese studies courses for teenagers; "Natural History in Masters" and "The "Black Technology" of the Ancients" The radio drama "Jingcai Sheng" reproduces the life scenes of the ancients; "Celebrity Stories in Idioms" and "National Treasure Stories in Idioms" seek the wisdom of growth in celebrity anecdotes and national treasure allusions; "Calendar of Ancient Poems" and "New Sings of Ancient Poems" use the sounds of sounds. Power inspires the future.
Text/Beijing Youth Daily reporter Zu Weiwei
editor/Gong Lifang
