Recently, OpenAI released its first Vincent video model - sora, which can automatically generate a 60-second high-fidelity video using only text. The emergence of sora caused quite a shock in the AI world. However, before Sora has yet to be put into public beta, some merchants have set off a "gold-nugget craze" by selling relevant tutorials, internal information, providing internal beta quotas, application training, etc.
Recently, Red Star News reporters searched on multiple social platforms using keywords such as "sora courses" and "sora practical operations" and found that on an e-commerce platform, a second-hand trading platform, etc., some merchants offered offers ranging from one yuan to hundreds of yuan. Several sora paid tutorials. Many sellers said, "There is internal information, and the registration tutorial will be updated later." When asked whether it can be used currently, some sellers said, "It is now an invitation-only internal test, and there are methods." The most sold of these tutorials is over 800 share.
Xu Ke, chief scientist of artificial intelligence at ZTE Microelectronics, said that we need to be wary of the undesirable phenomena behind this, such as using sora as a gimmick to provide services, which may be using "shell" websites to steal user privacy, or using information gaps to "cut leeks" , and other behaviors such as using hot traffic.
What are industry experts concerned about with the emergence of sora? Which industries will it have an impact on?
▲ Paid sora related content
"Sora Tutorial" has sales of up to 800+
Most of them are "shell" websites and communities selling courses
sora has not yet officially opened, and merchants selling courses have already made profits.
Recently, Red Star News reporters searched for "sora" as a keyword on multiple social platforms. Multiple social platforms displayed information about "sora Wensheng video practical tutorials", "sora prompt words" and "sora big model, how ordinary people make money" Wait for the search results, but if you want to view them in detail, you need to pay.
Among them, there are e-commerce platforms and second-hand trading platforms that sell operation tutorials with clearly marked prices. The prices range from one yuan to one hundred yuan, and the highest sales volume has reached more than 800 copies. At the same time, many sellers revealed in communication that "there are channels to provide internal information." Some even said: "Internal testing quotas can be provided."
▲Screenshot of merchant conversation
In the sora learning materials sent by a seller, the reporter noticed that most of these materials are public information on the introduction of sora and the method of monetizing sora on the official website of openai. This so-called monetization method is similar to the "chatgpt money-making methods" circulated on the Internet last year when chatgpt "came out of the circle", including selling accounts, live streaming, creating scripts, making videos, etc.
Red Star News reporters found through a large number of additions and searches that these sora tutorials posted on e-commerce platforms or second-hand trading platforms all have several things in common: for example, to learn more, you need to join the group, and after joining the group, most of them sell AI Courses; sellers provide a shell to access the website; use sora's traffic, but the content is irrelevant; what's more, the app download path pops up through the website (sora is not an app); pay money to purchase internal beta quota, etc. .
▲Paid sora practical learning manual directory
Many paid content related to sora has been removed from the shelves
According to many informed netizens, a certain knowledge community platform was once one of the main gathering places for "training masters" of sora courses. For example, a blogger once launched the sora learning club on the app. The application fee of 99 yuan has 14 essential topics, including sora's introduction materials and papers and ten ways to make money with sora.
▲A certain knowledge community platform blogger
Later, a Red Star News reporter downloaded the app and found that all sora-related topics had been removed from the shelves. The sora-related content posted on the blogger's homepage only contains some group chat information and a poster with a QR code.
In addition, a Red Star News reporter’s investigation found that the so-called “Sora internal testing quota” actually involves users applying for internal testing on the OpenAI official website as the “red team” (the attacker in the actual network attack and defense drill). As for the “internal test tutorial” for online sales, many sellers said that they must fill in the tutorial content, such as filling in Google’s email address, and filling in computer expertise, etc., but “passing (or not passing) depends entirely on luck."
Previously, openai's public information showed that only the sample videos and basic introductions related to the models generated by sora were not open to public beta. Only some visual artists, designers, filmmakers and other relevant people have gained access to sora. .
Does Sora understand the physical world?
Expert: "At least not yet"
In fact, AI video generation models are not new. Google has already released the zero-shot video generation model videopoet, and Baidu has also launched the video generation model univg , Tencent released the video generation model videocrafter2, Alibaba has a self-developed video generation model animate anyone, but why is the sora released by openai "out of the circle"?
"sora shows an understanding of some laws of the physical world. Is it A 'world simulator', it's the most controversial in the industry. "Xu Ke introduced that the so-called "world simulator" means that it needs to understand the physical logic of how the world operates, what the things that appear in the picture represent, and how they operate in the real world. For example, affected by the gravity of the earth , objects will not be suspended in the air (except for magnetic levitation). Human beings can use physical concepts and formulas to explain and understand this principle, but can Sora understand the operating logic behind it? "We think it is impossible, at least currently it is not possible." arrive. "
▲Xu Ke
"Although the technical principles of sora have not yet been announced, we speculate that it is still based on large model technology (large language model, multi-modal large model, etc.) to train video generation models. "Xu Ke believes that it is reasonable to learn the laws of the world through "watching a lot of videos", but at present it is difficult for Sora to explicitly list Newton's laws, quantum theorems and other laws in the physical world in the model one by one. Instead, it uses Learning from massive data to implicitly express objective laws, “But it is undeniable that sora has an important role in promoting the research on AGI (general artificial intelligence) world modeling problems. "
ai may not subvert all industries so quickly, but it can inspire more people's creativity. Xu Ke said that many people are worried about the impact of sora on the film and television industry. In his view, machines can produce a good video, but the quality of the video The theme, script and shot planning, and the coordination of lines all require human creativity. "Today Sora may bring huge subversion to the short video and film and television industries, but on the other hand, it also brings opportunities for equal rights in science and technology to more people." , becoming a creative tool for more short video creators. "
In addition, 360 founder Zhou Hongyi once posted on Weibo that the birth of Sora means that the implementation of AGI may be shortened from 10 years to two or three years. In his view, "With large model technology as the basis, coupled with human The guidance of knowledge can create super tools in various fields. ”
Pay attention to the cultivation of innovative talents
Recommend making artificial intelligence a compulsory course
In Xu Ke’s view, Sora’s “out of the circle” cannot be separated from two things. One is talent. Most of the R&D personnel of the openai team are very talented. Young, they come from all over the world, and different minds came together to achieve this result.
In addition, there are algorithms. “The most important things for large models are algorithms, data, and computing power. The core of computing power is the chip. If you have a good idea but do not have computing power to support it, there will be a gap. " How does
promote the rapid development of Chengdu's artificial intelligence industry? In terms of talent training, Xu Ke suggested promoting education reform, formulating academic standards for artificial intelligence content, making artificial intelligence education a required course, and encouraging tools such as large models to become intelligent learning companions. At the same time, “a series of practical training bases and R&D centers should be established to allow students and researchers the opportunity to participate in actual projects and enhance practical experience. "In addition, he suggested holding international science and technology exhibitions and forums regularly to enhance Chengdu's influence in the international field of artificial intelligence.
Red Star News reporter Zhao Yuxin Some pictures are based on interviewee
Editor Cheng Xu
