After the Spring Festival holiday, which is strictly speaking, the box office trends of the three commercial New Year films that are still in theaters have undoubtedly undergone huge changes!
Zhang Yimou's " Article 20 " has topped the single-day box office list for 5 consecutive days, Shen Teng's " Flying Life 2" has also maintained a very stable box office growth. However, "", which won the Spring Festival box office championship with a box office of 2.7 billion, showed a serious lack of stamina.
After losing the single-day box office championship, "Hot and Spicy" dropped all the way to third place! The single-day box office fell below the 10 million mark for the first time on February 22. After the popularity of related topics dropped, the box office prospects of "Hot and Spicy" are obviously not optimistic!
As soon as "Hot and Spicy" ended during the Spring Festival, various data dropped sharply. In fact, there was a warning! The reason why "Hot and Spicy" was able to "kill everyone" during the 8 days of the Spring Festival and the box office soared was obviously the biggest reason why director and heroine Jia Ling !
From the marketing of "lose 100 pounds" before the release, to after the film was released, Jia Ling, who successfully lost weight and became a royal sister, became the most inspirational sister in 2024. The topic was frequently searched. We can find that all the marketing focuses of "Hot and Spicy", or the "selling points" conveyed, are actually all about Jia Ling!
Aside from Jia Ling’s weight and various weight loss inspirations, netizens’ discussion of the plot, character analysis and emotional resonance of “Hot and Spicy” can be said to be minimal! When a director and a leading actor become the most discussion-worthy of a film, you can only imagine the competitiveness that the work can show!
This cannot be blamed on the film company. After all, "Hot and Spicy", adapted from the Japanese movie " Hundred Yuan Love ", lacks competitiveness in terms of the core of the story and concept. Although Jia Ling has "localized" the relevant plot, when the overall plot framework remains unchanged and the local elements added are not outstanding enough, there are really not many other good options besides marketing Jia Ling and the starring actors!
When the topic of weight loss fades away, and when Jia Ling and Zhang Xiaofei exhaust the box office base accumulated from "Hello, Li Huanying", and return to the post-Spring Festival stalls that compete for reputation and plot quality, the disadvantages of "Hot and Spicy" It was presented one by one.
When Zhang Yimou's "Article 20" gradually resonated with a wider audience with its "justifiable defense" story core of absolute realistic value, and the overall film quality also won a higher reputation, the single-day box office continued to account for Got the upper hand! Shen Teng's "Flying Life 2" also steadily improved its box office with its quality and emotion, but "Hot and Spicy", which lost its marketing halo, gradually fell into a disadvantage!
Of course, based on the current box office performance of 3.1 billion, Jia Ling's "Hot and Spicy" is undoubtedly still the biggest winner during the Spring Festival. But based on the current box office trend of "Hot and Spicy", there may not be much hope for it to reach the predicted box office of 4 billion. As a result, Jia Ling's idea of becoming the first "female director with a box office of tens of billions" in China will most likely be shattered!
You must know that Jia Ling's first directorial work "Hello, Li Huanying" has achieved a box office of 5.4 billion. If "Hot and Spicy" can control the momentum in the first eight days of the Spring Festival, it is very promising to achieve Jia Ling's "10 billion" Director’s dream! However, when the reputation and overall quality of the work are not as good as "Hello, Li Huanying", "Hot" with insufficient stamina obviously cannot make Jia Ling's dream come true!
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